A Look At Hailey Bieber's Unseen Role In Justin's Comeback Album

News18

17 hours ago

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After parting ways with Scooter Braun, Bieber was seen experimenting with his music and going through a new creative process in this album.
Justin Bieber took the internet by storm when he dropped his seventh studio album, Swag, after four years. Swag marks the Canadian pop icon's comeback since his previous album, Justice, released in 2021. While fans laud Bieber's much-awaited comeback, the Baby crooner is spending a celebratory weekend with their wife, Hailey Bieber.
According to PEOPLE reports, a source closer to Bieber claimed that the couple is celebrating Swag, especially because Bieber made the record on his own after splitting up with former manager Scooter Braun. 'Hailey was by Justin's side for the whole creation of the album. Everyone knows Justin as a star and performer. They now get to know the artist that Hailey has known all these years," the source told the outlet.
Fans have noticed that Bieber shifted from his signature genre to experimenting with R&B and soft pop. As per PEOPLE reports, the source claimed that with Swag, Bieber felt he was able to make the kind of album he truly wanted. After parting ways with Scooter Braun, Bieber was seen going through a new creative process, where he chose the musicians and producers he wanted to collaborate with and used live vocals and instruments to create a stripped-down style in his album.
'Hailey supported Justin to follow his artistic instincts," the source revealed while explaining how Hailey helped Bieber to trust himself and do what he wanted to do as an artist. The source further claimed that Bieber wanted to record an album like Swag for years; however, he did not get the opportunity until he parted ways with Braun and gained full control of his creative direction.
Bieber and Braun worked together for more than 15 years before splitting up in 2023. The music producer was seen praising Bieber on his latest album on social media. Taking to Instagram stories, Braun wrote, 'This is, without a doubt, the most authentically Justin Bieber album to date. It's beautiful, raw and truly him. And that matters."
According to Rolling Stone, Bieber has no regrets for parting ways with Braun. 'Breaking away from Scooter Braun and his team has been something that Justin has wanted for so long and now that he's fully free, he could finally share this album with his fans and with the world," a source told the outlet.
Considered to be Bieber's most personal record to date, Swag features 21 tracks where Bieber collaborated with artists like Lil B, Druski, Gunna, Sexyy Red and more.
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