House of Amrapali, Evoluzione, and SR Artefacts launch joint flagship store in Mumbai
'With the launch of our new flagship store in collaboration with Evoluzione and SR Artefacts in Mumbai, our vision was to bring together culture and craftsmanship in their purest forms," said Amrapali Jewels' creative director Tarang Arora in a press release on May 9. "From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand."
Each zone of the store, dedicated to jewellery, fashion, and collectibles, has been designed to have a distinct ambiance, unified by a design narrative rooted in Indian craftsmanship. The interiors feature polished marble flooring, warm lighting, and a combination of antique-inspired furnishings and modern architecture. A notable design element is a staircase wrapped in Thikri mirror work, echoing the Sheesh Mahal style, while the jewellery room is accessed through an archway crafted over a period of 1,200 hours by Jaipur-based artisans.
The store houses over 1,000 handcrafted fine jewellery pieces from Amrapali Jewels and 1,500 silver jewellery designs from Tribe Amrapali. Evoluzione presents a selection of over 35 Indian designer labels, and SR Artefacts showcases more than 500 handcrafted items including silverware, idols, and restored heritage pieces. A curated collection from London-based Ananya Fine Jewellery is also on display.
The collaboration aims to offer a retail experience that reflects the shared ethos of the three brands. "At Evoluzione, we've always believed in redefining luxury through meaningful curation, and this collaboration brings that belief to life in its most dynamic form," said Evoluzione's co-founders Tina and Atul Malhotra. "This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly."
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