Mercedes Drops EQ Pricing Before Ending U.S. Production
Between the 2025 and 2026 model years, prices are down as little as $4150 (for the EQS sedan) to as much as $15,300 (for the EQS SUV).
Along with the price cuts, Mercedes is planning to end U.S. production of its EQ models (sans EQB), ahead of the Sept. 30 deadline for EV tax credits.
Mercedes-Benz is hosting a fire sale of its electric models in the United States as the reality of a U.S. without EV tax credits continues to draw closer. As the brand struggles to move its egg-shaped EVs in any serious numbers, the brand is drastically cutting prices for the 2026 model year.
Between the 2025 and 2026 model years, pricing for the EQ lineup took a nosedive. The EQE sedan and EQE SUV dropped from $76,050 and $79,050, respectively, to $66,100 apiece. The EQS sedan price drop was the least drastic of the bunch, moving from $105,550 in 2025 to $101,400 in 2026. On the other end of the spectrum, the EQS SUV plummeted from $106,400 to $91,100.
Andi Hendrick
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Car and Driver
Between the termination of the federal EV tax credit moving up from the end of the year to September 30 and Mercedes's struggling EV sales, the brand is taking more drastic actions than simple price cuts. According to a report by Motor1.com, Mercedes will end production of all four U.S.-market EQ products (excluding the EQB), starting on September 1.
"As a company with global activities and more than 30 plants worldwide, including in Alabama and South Carolina, Mercedes-Benz maintains a local-for-local strategy. In doing so, we continuously optimize our production network and use its high flexibility to react quickly to market conditions," the spokesperson told the outlet. Not only is production stopping, but the automaker isn't giving a timeline for bringing manufacturing back online. "Please understand we are unable to share a timeline for when production will resume for competitive reasons. We will share more information when available," the spokesperson said.
Michael Simari
|
Car and Driver
Car and Driver reached out to Mercedes-Benz for confirmation on the production stoppage and to ask for clarification on how the upcoming CLA and GLC EV models will be affected, but we have not heard back at the time of publishing. We will update this story if we get a response.
Jack Fitzgerald
Associate News Editor
Jack Fitzgerald's love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn't afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf. Read full bio
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