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Tesla's China Sales Slide Again -- And It's Not Just About Competition

Tesla's China Sales Slide Again -- And It's Not Just About Competition

Yahoo6 hours ago
Tesla (NASDAQ:TSLA) just reported a July shipment figure of 67,886 vehicles from its Shanghai plantdown 8.4% from the same time last year. That marks the sixth monthly decline out of seven in 2025. Competition is heating up fast in China, with local players like BYD and Xiaomi coming in strong. Xiaomi's YU7 SUV is now positioned to go head-to-head with Tesla's Model Y. And with ongoing trade tensions adding to the uncertainty, even Tesla's once-dominant China factory isn't immune to pressure.
That said, EV and hybrid sales in China aren't slowing downquite the opposite. The market grew 25% year-over-year in July to 1.18 million units. Tesla, however, hasn't kept pace. The company's relatively narrow product range in China could be a factor, though that may soon change. A longer, six-seat version of the Model Y is reportedly on the way, giving Tesla a shot at expanding its addressable market. Whether it's enough to reignite local demand remains to be seenbut it's a signal they're not sitting still.
Zooming out, Tesla's global story carries even more complexity. From the U.S. to Europe, sales momentum has been under pressure, and some analysts suggest Elon Musk's public commentary could be influencing consumer behavior. As market sentiment shifts and competition stiffens, Tesla's next movesin product, positioning, and public perceptioncould be pivotal. Investors betting on a rebound will want to see more than just a new seat configuration.
This article first appeared on GuruFocus.
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