Banijay Entertainment Posts $1.6 Billion Half-Year Revenue, Driven by Streaming and Live Experiences
The content production and distribution division, which is part of Banijay Group, unveiled an adjusted EBITDA holding strong at €208 million, a 6% year-on increase. Profitability was also up 14.6% from 2024.
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Revenue from production and distribution was stable at €1.1 billion ($1.2 billion) and €149 million ($170 million), respectively. The company also added an additional 5,000 hours of content to its library.
Business from streamers continued to bolster numbers. Banijay revealed that the share of production and distribution revenue coming from streamers skyrocketed during the first half of 2025, accounting for 20% of its revenue, compared with 17% during the first half of 2024.
Live experiences were another significant source of growth for Banijay Entertainment during the first six months of the year, bringing in €173 million ($198 million), a 15.4% year-on increase. The company highlighted the production of major sports ceremonies, such as the UEFA Champions League final kickoff show — featuring a performance by Linkin Park (pictured above) — and the opening and closing ceremonies of the Club World Cup held in the U.S.
Banijay Entertainment anticipates a strong second half of 2025 for live events with major showdeliveries in the pipeline at Balich Wonder Studio and bolt-on acquisitions at The Independents, the global marketing and communications group for luxury and lifestyle brands.
'Banijay Entertainment, with Banijay Live, continues to illustrate a robust business model, as demonstrated by these latest H1 results,' said Banijay Entertainment CEO Marco Bassetti, who will receive this year's Variety Vanguard Award at Mipcom.
'Year-on-year, we have significantly increased our activities with streamers, maintained significant investment in creativity to bolster our competitive market advantage, and accelerated our digital transformation efforts,' Bassetti continued.
The executive argued that Banijay Entertainment's capacity to 'embrace new technologies' will be key to allow the company to be more efficient and 'further amplify the value of … catalogue, and enhance [its] presence on YouTube specifically.'
Bassetti also said Banijay Entertainment will be 'diversifying [its] revenue streams in areas like sport,' along with developing its digital footprint to continue 'preparing the group for the future, cementing our house as the number one for talent, IP and creative innovation.'
François Riahi, Banijay Group CEO, said the 'content production and distribution' division pulled 'solid revenue growth from scaling our high-performing IP with global streaming platforms.
The company's first quarter results had shown that unscripted shows and iconic brands such as 'Big Brother' and 'Temptation Island' drove a 5% rise in Banijay Entertainment. 'The second half of the year will be stronger, as usual given the seasonality,' Riahi said.
Besides live sports event production, Banijay Entertainment expects further business from immersive live experiences (notably via Lotchi, the newly-acquired company behind the popular 'Luminiscence' shows) and the further expansion of The Independents.
'We are on track to deliver our 2025 guidance and have started our new three-year strategic plan periodon the right foot as we strive to build an unrivaled content powerhouse in the entertainment industry,' concluded Riahi.
Banijay is faring better in the first half of the year than another European media giant, ITV, which posted a 31% drop in group adjusted EBITA to £146 million ($198 million), and 3% drop in group revenue down to £1.85 billion ($2.51 billion).
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