
United Distributors Pakistan, International Brands mull legal action against CCP penalty
UDPL, engaged in the manufacturing of pesticides and fertilizers, said in its filing to the Pakistan Stock Exchange (PSX) on Friday.
'The CCP had initiated proceedings against UDPL and IBL, with respect to a non-compete agreement that had been entered into between the parties, in respect of which the company had made disclosures under the applicable law from time to time (and last on May 15, 2024),' read the notice.
Two firms found guilty of Rs1.13bn anti-competitive pact in pharmaceutical sector
The CCP found UDPL and IBL guilty of Rs1.13 billion anti-competitive agreement. It imposed a total penalty of Rs42 million on both companies for entering into and giving effect to the non-compete agreement that the commission said had violated Section 4 of the Competition Act, 2010.
In its statement on Wednesday, the CCP said the agreement had constituted an illegal market-sharing arrangement that foreclosed competition and had been executed in clear contravention of the law.
Meanwhile, UDPL, in its statement on Friday, maintained that the companies had been transparent about this agreement and had made several disclosures — the last one on May 15, 2024.
'Although the actual implementation of the restrictive arrangement under the said agreement was (and continues to be) subject to seeking the requisite exemption from CCP, regrettably, due to certain internal delays in obtaining the necessary information, the company and IBL were unable to file the exemption application in a timely manner.
'Prior to the filing, CCP issued show-cause notices to the companies on the basis that the company had received consideration under the agreement from IBL, which the CCP became aware of pursuant to the transparent disclosures made by the company,' UDPL said.
The company shared that an exemption application was subsequently filed by the parties, which is currently pending.
UDPL maintained that it 'has always been transparent in its disclosures demonstrating its intention to comply with all applicable laws'.
'Consequently, pursuant to an order dated July 2, 2025, received by the company on July 3, 2025, the CCP has, inter alia, levied a penalty of Rs21,000,000/- on the company for allegedly acting upon the restrictive arrangement and disclosing the same without seeking prior clearance/exemption from the CCР.
'The company, along with IBL, are currently reviewing the order and seeking advice regarding appropriate remedies that may be taken, as the parties are of the view that cogent grounds exist in favour of the companies and their actions,' it said.
The CCP imposed a penalty of Rs20 million each on UDPL and IBL for violating Section 4(1) and 4(2)(b) of the Act. An additional penalty of Rs1 million was levied on UDPL under Section 38 for making disclosures to PSX without regulatory clearance.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Express Tribune
7 hours ago
- Express Tribune
Tribunal upholds CCP ruling against milk brand
Listen to article The Competition Appellate Tribunal (CAT) has upheld the findings of the Competition Commission of Pakistan (CCP) against M/s At-Tahur (Pvt) Limited, marketers of PREMA Milk, for engaging in deceptive marketing practices in violation of Section 10 of the Competition Act, 2010. According to a statement issued on Friday, the case stemmed from a complaint filed by the Pakistan Dairy Association, which alleged that PREMA circulated misleading claims on social media following the Supreme Court's 2016 judgment on milk quality. PREMA's campaign implied that all other dairy products, except its own, were unfit for human consumptionan assertion the CCP found baseless and damaging to competitors' business interests. After an inquiry, the CCP concluded that At-Tahur had violated the Competition Act. The Commission imposed a Rs35 million penalty and directed it to publicly clarify its misleading statements. While the CAT upheld the CCP's findings on the violation, it ruled that the penalty was excessive and reduced the fine from Rs35 million to Rs5 million, according to the statement.


Business Recorder
9 hours ago
- Business Recorder
Deceptive marketing practices: CAT upholds CCP findings against marketers of PREMA Milk
ISLAMABAD: The Competition Appellate Tribunal (CAT) has upheld the findings of the Competition Commission of Pakistan (CCP) against M/s At-Tahur (Pvt) Limited, the processors and marketers of PREMA Milk, for engaging in deceptive marketing practices in violation of Section 10 of the Competition Act, 2010. The case originated from a complaint filed by the Pakistan Dairy Association (PDA), alleging the PREMA disseminated misleading claims on social media after the Supreme Court's 2016 judgment on milk quality. PREMA's marketing campaign implied that all other dairy products, except PREMA's, were unfit for human consumption—an assertion found to lack reasonable basis and capable of harming competitors' business interests. Following an inquiry, the CCP concluded that the company had violated Section 10(1), read with Section 10(2)(a), (b), and (c) of the Act. It imposed a penalty of PKR 35 million and directed the PREMA to issue a public clarification about its misleading claims. While upholding CCP's findings, the CAT observed that the penalty amount is excessive and reduced the fine from Rs 35 million to Rs 5 million. Copyright Business Recorder, 2025


Business Recorder
a day ago
- Business Recorder
United Distributors Pakistan, International Brands mull legal action against CCP penalty
Following penalties imposed by the Competition Commission of Pakistan (CCP), United Distributors Pakistan Limited (UDPL) and International Brands (Private) Limited (IBL) said they are reviewing the order and considering legal options. UDPL, engaged in the manufacturing of pesticides and fertilizers, said in its filing to the Pakistan Stock Exchange (PSX) on Friday. 'The CCP had initiated proceedings against UDPL and IBL, with respect to a non-compete agreement that had been entered into between the parties, in respect of which the company had made disclosures under the applicable law from time to time (and last on May 15, 2024),' read the notice. Two firms found guilty of Rs1.13bn anti-competitive pact in pharmaceutical sector The CCP found UDPL and IBL guilty of Rs1.13 billion anti-competitive agreement. It imposed a total penalty of Rs42 million on both companies for entering into and giving effect to the non-compete agreement that the commission said had violated Section 4 of the Competition Act, 2010. In its statement on Wednesday, the CCP said the agreement had constituted an illegal market-sharing arrangement that foreclosed competition and had been executed in clear contravention of the law. Meanwhile, UDPL, in its statement on Friday, maintained that the companies had been transparent about this agreement and had made several disclosures — the last one on May 15, 2024. 'Although the actual implementation of the restrictive arrangement under the said agreement was (and continues to be) subject to seeking the requisite exemption from CCP, regrettably, due to certain internal delays in obtaining the necessary information, the company and IBL were unable to file the exemption application in a timely manner. 'Prior to the filing, CCP issued show-cause notices to the companies on the basis that the company had received consideration under the agreement from IBL, which the CCP became aware of pursuant to the transparent disclosures made by the company,' UDPL said. The company shared that an exemption application was subsequently filed by the parties, which is currently pending. UDPL maintained that it 'has always been transparent in its disclosures demonstrating its intention to comply with all applicable laws'. 'Consequently, pursuant to an order dated July 2, 2025, received by the company on July 3, 2025, the CCP has, inter alia, levied a penalty of Rs21,000,000/- on the company for allegedly acting upon the restrictive arrangement and disclosing the same without seeking prior clearance/exemption from the CCР. 'The company, along with IBL, are currently reviewing the order and seeking advice regarding appropriate remedies that may be taken, as the parties are of the view that cogent grounds exist in favour of the companies and their actions,' it said. The CCP imposed a penalty of Rs20 million each on UDPL and IBL for violating Section 4(1) and 4(2)(b) of the Act. An additional penalty of Rs1 million was levied on UDPL under Section 38 for making disclosures to PSX without regulatory clearance.