
UNHCR and LOJEL Join Forces to Launch The Simplest Act: A Global Campaign Celebrating Simple Gestures That Make a Difference
At the heart of this initiative is the launch of a special edition, handmade bracelet crafted by forcibly displaced artisans in South Sudan—a simple object with a powerful meaning.
Crafted by hand. Worn with purpose.
Designed in collaboration with UNHCR and MADE51, a global initiative brought to life by UNHCR that brings traditional skills and heritage of forcibly displaced persons to the world, LOJEL is proud to introduce The Simplest Act - With Refugees Bracelet. Made by displaced artisans living in South Sudan, the bracelet features a beaded band and an engraved metal emblem, with every detail speaking to intentionality and care. It is not a fashion item, but a quiet statement of solidarity—a reminder that empathy can be carried with us, worn openly, and shared.
Proceeds from every bracelet go directly to supporting UNHCR's work with displaced communities living in South Sudan.
A Shared Belief in Human Dignity
LOJEL's steps towards community empowerment make this collaboration a natural evolution of its sustainability initiatives. The brand works with local organizations to donate suitcases for displaced communities across Hong Kong, Singapore, and the U.S. Every Simplest Act - With Refugees Bracelet contributes to a cycle of support that provides essentials like clean water, shelter, and education to South Sudan's forcibly displaced community.
UNHCR, the UN Refugee Agency, works around the world to protect people who have been forced to flee their homes due to conflict or persecution. Their mission is to safeguard rights, offer critical support, & help displaced communities rebuild with dignity.
MADE51 is an initiative of UNHCR that gives people forced to flee their homes the opportunity to use their skills and heritage to build brighter futures
'Working with the UNHCR has allowed us to turn our values into real support for the displaced people in South Sudan,' said Dipti Paryani, Sustainability Manager at LOJEL. 'In an era where traveling for leisure is commonplace, we cannot forget or neglect those for whom freedom of movement is a necessity for survival.'
The Simplest Act Bracelet will be available now at select LOJEL retail locations and through lojel.com.
Product Availability:
Stores:
Hong Kong
Fashion Walk: 2-4 Kingston Street, Causeway Bay
K11 MUSEA: Shop 353, 3F, K11 MUSEA, Tsim Sha Tsui
The One: GA06, The One, 100 Nathan Road, Tsim Sha Tsui
LCX: Kiosk 20A & B, LCX, Level 3, Ocean Terminal, Harbour City, Tsim Sha Tsui
The Wai: Shop 428A, 4/F, 18 Che Kung Miu Road, Tai Wai
YOHO Mall: Shop 2005, 2/F, 9 Long Yat Road, Yuen Long
Tuen Mun Town Plaza: Block 4, Phase 1, Kiosk 2, 2/F, 1 Tuen Shun Street, Tuen Mun
Montreal
Royalmount: 1205, 5050 Côte de Liesse, Ville Mont-Royal, QC H4P 0C9
Vancouver
2183 W 4th Ave Vancouver, BC V6K 1N7 Canada
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The Sun
7 days ago
- The Sun
UNHCR and LOJEL Join Forces to Launch The Simplest Act: A Global Campaign Celebrating Simple Gestures That Make a Difference
HONG KONG SAR - Media OutReach Newswire – 9 July 2025 - LOJEL, the global brand that offers modern luggage and everyday carry products, announces a new partnership with UNHCR, the UN Refugee Agency, with The Simplest Act campaign. This collaboration highlights how even the smallest gestures can help restore dignity, hope, and agency to displaced people. At the heart of this initiative is the launch of a special edition, handmade bracelet crafted by forcibly displaced artisans in South Sudan—a simple object with a powerful meaning. Crafted by hand. Worn with purpose. Designed in collaboration with UNHCR and MADE51, a global initiative brought to life by UNHCR that brings traditional skills and heritage of forcibly displaced persons to the world, LOJEL is proud to introduce The Simplest Act - With Refugees Bracelet. Made by displaced artisans living in South Sudan, the bracelet features a beaded band and an engraved metal emblem, with every detail speaking to intentionality and care. It is not a fashion item, but a quiet statement of solidarity—a reminder that empathy can be carried with us, worn openly, and shared. Proceeds from every bracelet go directly to supporting UNHCR's work with displaced communities living in South Sudan. A Shared Belief in Human Dignity LOJEL's steps towards community empowerment make this collaboration a natural evolution of its sustainability initiatives. The brand works with local organizations to donate suitcases for displaced communities across Hong Kong, Singapore, and the U.S. Every Simplest Act - With Refugees Bracelet contributes to a cycle of support that provides essentials like clean water, shelter, and education to South Sudan's forcibly displaced community. UNHCR, the UN Refugee Agency, works around the world to protect people who have been forced to flee their homes due to conflict or persecution. Their mission is to safeguard rights, offer critical support, & help displaced communities rebuild with dignity. MADE51 is an initiative of UNHCR that gives people forced to flee their homes the opportunity to use their skills and heritage to build brighter futures 'Working with the UNHCR has allowed us to turn our values into real support for the displaced people in South Sudan,' said Dipti Paryani, Sustainability Manager at LOJEL. 'In an era where traveling for leisure is commonplace, we cannot forget or neglect those for whom freedom of movement is a necessity for survival.' The Simplest Act Bracelet will be available now at select LOJEL retail locations and through Product Availability: Stores: Hong Kong Fashion Walk: 2-4 Kingston Street, Causeway Bay K11 MUSEA: Shop 353, 3F, K11 MUSEA, Tsim Sha Tsui The One: GA06, The One, 100 Nathan Road, Tsim Sha Tsui LCX: Kiosk 20A & B, LCX, Level 3, Ocean Terminal, Harbour City, Tsim Sha Tsui The Wai: Shop 428A, 4/F, 18 Che Kung Miu Road, Tai Wai YOHO Mall: Shop 2005, 2/F, 9 Long Yat Road, Yuen Long Tuen Mun Town Plaza: Block 4, Phase 1, Kiosk 2, 2/F, 1 Tuen Shun Street, Tuen Mun Montreal Royalmount: 1205, 5050 Côte de Liesse, Ville Mont-Royal, QC H4P 0C9 Vancouver 2183 W 4th Ave Vancouver, BC V6K 1N7 Canada


Malay Mail
09-07-2025
- Malay Mail
UNHCR and LOJEL Join Forces to Launch The Simplest Act: A Global Campaign Celebrating Simple Gestures That Make a Difference
The Simplest Act - With Refugee Bracelet (HK$100) comes in Blue + Gray, White + Gray, and Blue + White HONG KONG SAR - Media OutReach Newswire – 9 July 2025 - LOJEL, the global brand that offers modern luggage and everyday carry products, announces a new partnership with UNHCR, the UN Refugee Agency, withcampaign. This collaboration highlights how even the smallest gestures can help restore dignity, hope, and agency to displaced the heart of this initiative is the launch of a—a simple object with a powerful in collaboration with UNHCR and MADE51, a global initiative brought to life by UNHCR that brings traditional skills and heritage of forcibly displaced persons to the world, LOJEL is proud to introduceMade by displaced artisans living in South Sudan, the bracelet features a beaded band and an engraved metal emblem, with every detail speaking to intentionality and care. It is not a fashion item, but a quiet statement of solidarity—a reminder that empathy can be carried with us, worn openly, and from every bracelet go directly to supporting UNHCR's work with displaced communities living in South steps towards community empowerment make this collaboration a natural evolution of its sustainability initiatives. The brand works with local organizations to donate suitcases for displaced communities across Hong Kong, Singapore, and the U.S. Everycontributes to a cycle of support that provides essentials like clean water, shelter, and education to South Sudan's forcibly displaced the UN Refugee Agency, works around the world to protect people who have been forced to flee their homes due to conflict or persecution. Their mission is to safeguard rights, offer critical support, & help displaced communities rebuild with is an initiative of UNHCR that gives people forced to flee their homes the opportunity to use their skills and heritage to build brighter futures"Working with the UNHCR has allowed us to turn our values into real support for the displaced people in South Sudan," said Dipti Paryani, Sustainability Manager at LOJEL. "In an era where traveling for leisure is commonplace, we cannot forget or neglect those for whom freedom of movement is a necessity for survival."Fashion Walk: 2-4 Kingston Street, Causeway BayK11 MUSEA: Shop 353, 3F, K11 MUSEA, Tsim Sha TsuiThe One: GA06, The One, 100 Nathan Road, Tsim Sha TsuiLCX: Kiosk 20A & B, LCX, Level 3, Ocean Terminal, Harbour City, Tsim Sha TsuiThe Wai: Shop 428A, 4/F, 18 Che Kung Miu Road, Tai WaiYOHO Mall: Shop 2005, 2/F, 9 Long Yat Road, Yuen LongTuen Mun Town Plaza: Block 4, Phase 1, Kiosk 2, 2/F, 1 Tuen Shun Street, Tuen MunRoyalmount: 1205, 5050 Côte de Liesse, Ville Mont-Royal, QC H4P 0C92183 W 4th Ave Vancouver, BC V6K 1N7 CanadaHashtag: #lojelcommunity #UNHCRxLOJEL #LOJELTheSimplestAct The issuer is solely responsible for the content of this announcement. About LOJEL LOJEL creates carry essentials that simplify movement, enabling individuals to focus on what matters most. Founded in Japan in 1989, LOJEL's mission is to empower journeys through thoughtfully designed products that promote mindful movement and sustainability. Guided by three key principles—"Less, but better," ensuring high-quality design; "Simply User-Centric," prioritizing your needs; and "Modern Movement," offering adaptable solutions—LOJEL delivers innovative carry essentials for all aspects of mobility, from international travel to everyday commutes. LOJEL is headquartered in Hong Kong with offices in Yokohama, Vancouver, and Singapore, and sales locations across Australia, Cambodia, Canada, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and the UAE, as well as online sales in Asia and North America.


Focus Malaysia
07-07-2025
- Focus Malaysia
Netizens rage over migrant turning LRT into toilet
LIFE would be so convenient if everywhere is a toilet. But if it was so, could we bear the smell and sight of excrement? Certainly not. That said, netizens were furious over a recent video post on X where a child decided to take a piss in a LRT. To make matters worse, the mother appeared to be indifferent towards his behaviour. The comment section took on a racist tone, with a good number of netizens pointing out her being Rohingya as a problem. Harap sangat pihak @askrapidkl ambil tindakan. Boleh pulak mak dia biarkan je anaknya kencing kat situ. Tengok pun tau bangsa mana 😅 — kamaghul deghaman (@kamaghul) July 6, 2025 'That is why we don't do good to this race. They should be driven back to their country,' said @HafidzHamzah7E. Also, @FawwazHamiz pointed out that some non-government organizations (NGO) will later advise that we need to educate them. Another netizen added that the NGOs should come and clean up the mess. 'A pity. This is not the fault of the child but the mother,' said @noneednamehere. 'Sometimes I feel weird about this race. Are they Muslims or not,' @namianamhar wondered. But of course, it is impossible to determine if the lady was a Rohingya just from the brief video. Based on the language she was speaking on the phone, however, it is likely that she is a foreigner. On another note, how many refugees and asylum seekers are there in Malaysia. As of end May 2025, the United Nations High Commissioner for Refugees (UNHCR) said a total of 200,260 refugees and asylum-seekers were registered under the organisation in Malaysia. Some 179,020 are from Myanmar, comprising some 117,670 Rohingyas, 29,620 Chins, and 31,730 other ethnic groups from conflict-affected areas or fleeing persecution in Myanmar. The remaining individuals are some 21,230 refugees and asylum-seekers from 50 countries fleeing war and persecution, including some 5,650 Pakistanis, 3,050 Yemenis, 2,780 Somalis, 2,770 Afghans, , 2,520 Syrians, 1,030 Sri Lankans, 500 Palestinians, 440 Iraqis, and others. According to UNHCR, some 64% of refugees and asylum-seekers are men, while 36% are women. —July 7, 2025 Main image: @kamaghul (X)