Proton returns to Singapore with showcase at Car Expo 2025
In a statement last Friday, the national carmaker said the comeback followed the model's international debut in Nepal at the end of March.
The e.MAS 7 was available for a special public preview at The Car Expo 2025 over last weekend.
Riding on its success as Malaysia's best-selling EV in the first four months of this year, Proton said the unveiling marks the brand's return to Singapore after more than a decade.
'Partnering with newly appointed authorised distributor Vincar Group, Proton is re-entering an export market that ranks second globally in per-capita gross domestic product (GDP) based on purchasing power parity.
'Looking ahead, Vincar will spearhead retail operations for Proton's EV lineup under the e.MAS brand, offering Singaporean drivers high-quality EVs designed for urban lifestyles,' it said.
Meanwhile, Proton's chief executive officer Dr Li Chunrong said the debut of the Proton e.MAS 7 in Singapore marked a significant step in the company's international expansion and reflects its commitment to delivering high-quality, technologically advanced EVs to the region.
'We are confident that the e.MAS 7, with its compelling features and suitability for urban environments, will resonate well with Singaporean drivers as the nation embraces electric mobility,' he said.
The carmaker noted that many visitors viewed both Prime and Premium variants of the e.Mas powered by a high-performance 12-in-1 electric drive system and an Aegis short blade battery, at booth D25 in Singapore Expo Halls Three and Four.
Proton also said its return to Singapore aligns with the nation's accelerating transition to green mobility.
According to the company, Singapore's EV market share has steadily increased from 12% in 2022 to 18% in 2023, with projections reaching 55% by 2027.
'To support this shift, Singapore aims to install at least 12,000 EV charging points in approximately 2,000 Housing and Development Board carparks by this year, and 60,000 by 2030.
'Additionally, the government targets 100% of vehicles to run on cleaner energy by 2040, contributing to Singapore's net-zero emissions goal by reducing land transport emissions,' it said.
Back in Malaysia, Proton added that it has received more than 6,000 bookings for the e.MAS 7, demonstrating growing interest among Malaysians in switching to EVs – provided the overall package meets expectations.
Organised by SPH Media, Car Expo 2025 is touted to be Singapore's largest car show.
According to posts on social media by Proton, the eMas 7 will be offered in Singapore as a Founders Edition on a limited basis.
According to the Proton website, the the eMas 7 starts from RM105,800 for the Prime, going up to RM119,800 for the Premium.
The automaker has not made any announcements about pricing in Singapore. — Bernama
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New Straits Times
24 minutes ago
- New Straits Times
Mah Sing sets stage for exciting second half of 2025 with RM3.3bil new launches
KUALA LUMPUR: Mah Sing Group Bhd is set for a dynamic second half of 2025, with over RM3.3 billion worth of new property launches planned across Malaysia, with Johor taking centre stage. With accelerating infrastructure developments and growing interest from both Singaporean and local buyers, the developer is set to roll out a series of residential projects in the southern region, designed to deliver lifestyle, strong value, and sustainable long-term growth. "We've had a strong presence in Johor since 2000 and will continue to strengthen our operations and broaden our footprint there. The state has the potential to be one of the most liveable, well-connected and economically vibrant regions in the country, which makes it the ideal place for our next wave of developments," said Mah Sing's group chief executive officer and executive director, Datuk Voon Tin Yow. With over RM1 billion in sales recorded in the first five months of the year, the group is on track to meet its RM2.65 billion sales target. Mah Sing's strategic pivot in Johor builds upon the state's rising economic significance, proximity to Singapore, and the upcoming Johor-Singapore RTS Link – all of which position it as a key growth engine. M Grand Minori elevates urban living Leading the launches in Johor is M Grand Minori, the inaugural development in Mah Sing's new M Grand Series. With a gross development value (GDV) of RM1.5 billion, this freehold development occupies a prime 2.42-hectare (ha) parcel in Taman Pelangi, just 3 km from the upcoming Bukit Chagar RTS Link station, which will connect Johor Bahru to Singapore's Woodlands North in just five minutes. Targeting urban professionals, investors, and cross-border commuters, M Grand Minori offers a mix of serviced apartments and retail units designed for modern lifestyles. The development includes thoughtfully planned layouts, including dual-key options, that cater to investors seeking rental returns as well as multi-generational families. Surrounded by malls, hospitals, and top-tier schools, and connected via major highways like Tebrau, EDL, and the North-South Expressway, M Grand Minori offers the ideal blend of location, convenience, and modern city living. M Tiara 2: Gated living for growing families M Tiara 2 is a 40.63 ha residential development in Skudai with an estimated GDV of RM1.45 billion. Building on the success of the earlier M Tiara phase, the new project is designed to offer a wider range of housing options. Targeted for launch in Q4 2025, M Tiara 2 will feature a thoughtfully curated mix of double-storey terrace homes (from RM771,600), serviced apartments (from RM253,000), and cluster homes within a gated and guarded community. It will include shop offices. Nestled between the matured Mutiara Rini and Lima Kedai townships and 2.5 km from major commercial hubs, M Tiara 2 is an ideal choice for discerning families and upgraders looking for more space, better connectivity, and long-term value in southern Johor. Meridin East: A thriving township for families and investors Mah Sing's landmark 531.35 ha freehold township in Johor Bahru, Meridin East, is positioned just 2 km from the Senai-Desaru Expressway. This vibrant community is expanding with the much-anticipated launch of Allamanda Phase 6, Jasmine 3, and Ixora Park City in the second half of 2025. Stylish double-storey terrace homes in Allamanda Phase 6 and Jasmine 3 are attractively priced from RM499,000 and RM620,000, respectively – ideal for upgraders and young families seeking space, comfort and value. Meanwhile, Ixora Park City's shop offices, starting from RM775,000, offer an exciting opportunity for business owners and investors to tap into a growing community. Featuring a 9-acre scenic lake park and gated precincts, Meridin East is ideal for those seeking a safe, spacious, and nature-integrated lifestyle. Its strategic location provides direct access to Johor Bahru, Singapore, and key commercial zones within Iskandar Malaysia. A 42-acre industrial parcel is also power-ready and capable of supporting a 300MW building load. This site provides flexibility for data centre players or industrial users seeking scalable infrastructure in the southern region.* Mah Sing ramps up Klang Valley and Penang projects In the Klang Valley, Mah Sing continues to expand its M Series with accessible, well-located homes. In Semenyih, the 500-acre M Legasi township (GDV: RM3.3 bil) will launch Impira Phase 2 in August 2025, following strong take-up of Phase 1. Prices start from RM648,000 for double-storey terraces. Also progressing is M Aspira in Taman Desa (GDV: RM850 mil), just 5 km from Mid Valley, with serviced residences from RM452,000, while nearby Residensi Suria Madani offers affordable units from RM200,000. Both will benefit from a new road link enhancing access to key highways. Upcoming launches include M Aurora on Old Klang Road (GDV: RM660 mil), a transit-oriented project with twin 37-storey towers, and M Aria in Sentul (GDV: RM283 mil), offering family-sized apartments from RM498,000. Penang: M Zenni Launching in Batu Maung In Batu Maung, Penang, Mah Sing is launching M Zenni (GDV: RM309 mil), a freehold mixed-use project with 494 serviced apartments, near the Second Penang Bridge and close to Penang Silicon Island and the Free Industrial Zone. A sales gallery with show units opens in August 2025.
New Straits Times
14 hours ago
- New Straits Times
Johor exco: Revoke licences of car wash centres serving only Singaporean vehicles
JOHOR BARU: Local authorities have been urged to revoke the business licences of car wash centres in the state that cater exclusively to foreigners. Johor housing and local government committee chairman Datuk Mohd Jafni Md Shukor said the state took the matter seriously following viral claims on social media alleging that a car wash centre in the district only accepted vehicles from Singapore. He said the municipal councils would be instructed to investigate the matter and take firm action if the practice continued. "If someone is doing business in Johor but doesn't prioritise the people of Johor, and is only thinking about making huge profits, the local councils will take action to revoke the licence if this continues. "I wish to warn this car wash operator who only allows Singaporean vehicles to be washed at his premises, I will instruct the council to cancel his licence," he told reporters at the closing ceremony of the Johor Property Expo (JPEX) 2025 at Angsana Johor Baru Mall today. Mohd Jafni also issued a warning to all traders in the state who prioritise large profits without considering the needs of locals. "I wish to remind these business operators not to focus solely on making money by prioritising foreigners. "Yes, we understand they want to maximise profits, but they also have to understand their corporate social responsibility (CSR). "It's just like with the Johor Affordable Housing Scheme, we want developers to profit, but at the same time they must fulfil their CSR obligations by building affordable homes so that Johoreans do not feel left behind by rising costs of goods and property," he said. Earlier, a video went viral on social media showing a car wash in the district accepting only Singapore-registered vehicles. The outlet, which is staffed by foreign workers, also turned away local customers wanting to have their car washed there, claiming all slots had been booked by customers from across the Causeway.
New Straits Times
14 hours ago
- New Straits Times
Revoke car wash licences of centres catering only to foreign vehicles
JOHOR BARU: Local authorities have been urged to revoke the business licences of car wash centres in the state that cater exclusively to foreigners. Johor housing and local government committee chairman Datuk Mohd Jafni Md Shukor said the state took the matter seriously following viral claims on social media alleging that a car wash centre in the district only accepted vehicles from Singapore. He said the municipal councils would be instructed to investigate the matter and take firm action if the practice continued. "If someone is doing business in Johor but doesn't prioritise the people of Johor, and is only thinking about making huge profits, the local councils will take action to revoke the licence if this continues. "I wish to warn this car wash operator who only allows Singaporean vehicles to be washed at his premises, I will instruct the council to cancel his licence," he told reporters at the closing ceremony of the Johor Property Expo (JPEX) 2025 at Angsana Johor Baru Mall today. Mohd Jafni also issued a warning to all traders in the state who prioritise large profits without considering the needs of locals. "I wish to remind these business operators not to focus solely on making money by prioritising foreigners. "Yes, we understand they want to maximise profits, but they also have to understand their corporate social responsibility (CSR). "It's just like with the Johor Affordable Housing Scheme, we want developers to profit, but at the same time they must fulfil their CSR obligations by building affordable homes so that Johoreans do not feel left behind by rising costs of goods and property," he said. Earlier, a video went viral on social media showing a car wash in the district accepting only Singapore-registered vehicles. The outlet, which is staffed by foreign workers, also turned away local customers wanting to have their car washed there, claiming all slots had been booked by customers from across the Causeway.
