Gold delivered to your door in Dubai by Uber when you buy 24-carat coins on its Careem app
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Dubai-based Careem Technologies, a spin-out from Uber Technologies' Middle Eastern subsidiary, has launched a campaign that allows users to buy up to 10,000 dirhams (US$2,700) of physical gold in a single order.
The gold is supplied and certified by Tanishq, the flagship brand of India's biggest jeweller, Titan Co.
The roll-out of the new feature coincides with Akshaya Tritiya, a Hindu festival in which buying gold is considered auspicious.
Indians make up about a third of the UAE's population of over 10 million people, and the country continues to attract expats with the promise of jobs and low tax rates.
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