Racer Jessica Hawkins the new face of ELEMIS, Aston Martin F1 partnership
Luxury skincare brand ELEMIS previously inked a deal with Aston Martin earlier in 2025, becoming the first skincare company to sponsor an F1 team. Notably, this partnership represents much more than a logo on the car. With Hawkins officially on board — a seasoned racer and one of motorsport's most influential female figures — this deal points to a long-term commitment from a less traditional F1 team or driver sponsor.
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'10 years ago this definitely wouldn't have happened,' Hawkins told Motorsport.com after the Aston Martin deal was announced. 'We've come so far in recent years … it means so much to have a company like ELEMIS believe in me, and the visibility it's creating is incredible.'
Being less known in motorsports doesn't mean ELEMIS isn't already making its mark on the paddock so far this year, with visible brand activations at key Grand Prix, including a 'first-of-its-kind spa experience on board the Aston Martin Aramco luxury yacht' at the upcoming Monaco GP.
'I think we align very well on everything that we stand for,' Hawkins said. 'We're two British brands, and very passionate about similar things. They're obviously a huge company and I'm so proud to be one of their ambassadors.'
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In addition to the team-level sponsorship, ELEMIS will also support Hawkins directly as she competes in the 2025 GT World Challenge Europe Endurance Cup with Comtoyou Racing. 'The simple answer is I wouldn't be racing without [sponsorship],' Hawkins said. 'It's very expensive, and I come from a normal family who don't have the funds to support that.'
In fact, the thought of receiving a funding from a company within the beauty space would have been inconceivable until very recently, when the likes of Charlotte Tilbury became a founding partner of F1 Academy and e.l.f. Cosmetics began blazing a unique trail in American motorsports.
And the deal isn't just about motorsport. 'We want to empower women outside of motorsport as well. Of course the partnership is motorsport-led, but it's bigger than that,' she said. 'When I first started [racing], I could name all of the influential women I knew in motorsport on one hand. Now there are so many, which shows how far we've come.'
ELEMIS CEO Sean Harrington emphasized the brand's commitment to that progress. "Jessica's fearless pursuit of progress in motorsport mirrors our own commitment to challenging the status quo and driving positive change,' he said. 'Her passion, resilience, and advocacy for greater inclusivity make her a natural partner for ELEMIS. Together, we aim to inspire, empower, and elevate the voices of females in sport and beyond."
To read more Motorsport.com articles visit our website.
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