Hugo Boss unveils innovative recycled NovaPoly yarn
Hugo Boss has announced NovaPoly, which it says is 'an innovative recycled polyester yarn' that it has co-developed with its suppliers Jiaren Chemical Recycling and NBC LLC. Hugo Boss
The German luxury fashion giant holds the trademark and exclusive usage for the first year, and said it 'aims to set new industry standards'. But it's also planning to 'license NovaPoly across the fashion sector in the future' in order 'to make the innovative fibre accessible to a broader range of industry partners moving forward'.
As part of its Boss The Change initiative, the first Boss Green products featuring NovaPoly will be launched globally in October. And for SS26, the yarn will be integrated into selected performancewear pieces.
So what exactly is NovaPoly? It's made from textile waste generated during clothing production as well as the post-consumer phase. It's enhanced with a 'natural additive that mimics the natural behaviour of fibres in the environment, making it degradable'.
It feeds into the firm's strategic target to fight microplastics and complements its existing efforts in developing alternatives to polyester and polyamide fibres, as the company has done previously in partnership with HeiQ AeoniQ.
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