Pride Month 2025: LGBTQ+ brands worth celebrating and supporting in June and beyond
This month, we're shining a fabulous spotlight on local LGBTQ+-owned businesses that are slaying the game in fashion, beauty, and food.
Whether you're part of the LGBTQ+ community or an ally ready to throw some love and support this Pride Month and beyond, here are local brands to keep on your radar (or should we say, gaydar?)
Butterboy
Butterboy is no stranger, especially to drag fans who like watching drag shows in broad daylight. But besides the fabulous performances, this bakeshop in Quezon City offers high-quality pastries that don't break the bank. They have classic croissants for as low as P60 and specialty croissants, such as Paris-Brest croissants, for P143.
Butterboy is located at 81 Basa St., Quezon City.
Téviant
Téviant is a makeup brand founded by celebrity makeup artist Albert Kurniawan in 2018, with Heart Evangelista being its long-time muse. Since its launch, it has expanded to a complete makeup collection featuring foundation, eyeshadow, blush, mascara, and a wide range of lip products.
Téviant is available via Lazada, Shopee, TikTok, and select SM outlets.
Salad Day
Salad Day is a fashion accessories and clothing brand created by Filipino designer Will Mateo. It champions maximalist and fearless self-expression pieces perfect for those who are unapologetically loud when it comes to dressing up, especially those in the LGBTQ+ community.
Salad Day is available via Instagram.
Aratel
Fancy Y2K pieces? Aratel is the fashion label for you! Based in Cavite, Aratel has garnered attention for its statement pieces like the "SMALLEST WAIST IN THIS ROOM" top, which exemplifies the brand's commitment to empowering wearers through fashion. It also offers fun and trendy pieces like cheetah print sets, halter tops, and more.
Aratel is available via Shopee and TikTok.
Glorious Dias
Glorious Dias is one of the fashion labels people visit in Manila due to its fun and unique pieces, ranging from clothes and accessories to trinkets that go beyond fashion to serve as a medium for personal storytelling and self-expression.
Glorious Dias is located at the First United Building, Binondo, Manila City.
The Bald Baker
The Bald Baker, or Cy Ynares, is a food and lifestyle content creator who sells delectable cookies through social media. His menu features a variety of mouthwatering treats, with his brown butter cookies receiving rave reviews for their rich, buttery flavor.
You can find The Bald Baker on Instagram.
The Hungry Chef
The Hungry Chef, or Nathaniel Uy, is a food content creator known for selling artisanal mooncakes on social media. His offerings include classic lotus paste mooncakes available in the plain, single-yolk, and double-yolk variations, as well as black bean mooncakes with similar options.
You can find The Hungry Chef on Instagram.
—CDC, GMA Integrated News
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