Latest news with #Y2K
The Irish Sun
15 hours ago
- Entertainment
- The Irish Sun
Gen Z is bringing back this 90s fashion favourite – and it's not scrunchies
MOVE over claw clips and cargo pants - there's a new Y2K throwback taking over TikTok. Gen Z wardrobes are already full of 90s and noughties fashion statements from scrunchies and chunky heeled boots to flared leggings. 2 Scrunchies are among the trends that folk loved in the 90s 2 The classic Casio is back And now the latest nostalgic accessory making a big comeback is the humble 90s style digital watch. Once a school uniform staple, vintage Casio timepieces are suddenly trending again among younger fashion lovers. Affordable, nostalgic and just the right amount of ironic, these watches are fast becoming a must-have street style statement. It's all part of the ongoing retro revival, where Gen Z continues to borrow and reinvent the style codes of the 1990s and early 2000s. READ MORE IN FABULOUS But unlike the more obvious comebacks - such as bucket hats, low-rise jeans and platform trainers - the vintage digital watch has quietly earned cult status as a cool and understated detail. Danny Toffel, from models have come back into fashion. He said: "These digital watches tick a lot of boxes for Gen Z. "They're affordable - especially when compared to hundreds of pounds you have to shell out for a smartwatch - plus they offer that much-wanted nostalgia and are practical, too." Most read in Fabulous On TikTok , videos tagged #casio and #vintagewatch have racked up millions of views, with users styling classic Casio models alongside baggy jeans, crop tops and thrifted bomber jackets. Fashion creators are pairing them with everything from tracksuits to blazers. 'Awful flashbacks to being a teen in the 90s' fashion fans cry as Primark brings back tee trend no-one wanted Meanwhile, interest in old-school timepieces has seen a surge in resale platforms like Depop and Vinted. Now high street stores and online retailers have started stocking updated versions of the retro designs, many for under £30. Daniel added: "It's great to see the trend return for a younger generation, many of whom are rejecting a hyper-consumer lifestyle and instead want ways to be unique."
Scottish Sun
15 hours ago
- Entertainment
- Scottish Sun
Gen Z is bringing back this 90s fashion favourite – and it's not scrunchies
'They're affordable, offer much-wanted nostalgia and are practical, too.' WATCH OUT Gen Z is bringing back this 90s fashion favourite – and it's not scrunchies Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MOVE over claw clips and cargo pants - there's a new Y2K throwback taking over TikTok. Gen Z wardrobes are already full of 90s and noughties fashion statements from scrunchies and chunky heeled boots to flared leggings. Sign up for Scottish Sun newsletter Sign up 2 Scrunchies are among the trends that folk loved in the 90s 2 The classic Casio is back And now the latest nostalgic accessory making a big comeback is the humble 90s style digital watch. Once a school uniform staple, vintage Casio timepieces are suddenly trending again among younger fashion lovers. Affordable, nostalgic and just the right amount of ironic, these watches are fast becoming a must-have street style statement. It's all part of the ongoing retro revival, where Gen Z continues to borrow and reinvent the style codes of the 1990s and early 2000s. But unlike the more obvious comebacks - such as bucket hats, low-rise jeans and platform trainers - the vintage digital watch has quietly earned cult status as a cool and understated detail. Danny Toffel, from Watches2U, understands exactly why the 90s models have come back into fashion. He said: "These digital watches tick a lot of boxes for Gen Z. "They're affordable - especially when compared to hundreds of pounds you have to shell out for a smartwatch - plus they offer that much-wanted nostalgia and are practical, too." On TikTok, videos tagged #casio and #vintagewatch have racked up millions of views, with users styling classic Casio models alongside baggy jeans, crop tops and thrifted bomber jackets. Fashion creators are pairing them with everything from tracksuits to blazers. 'Awful flashbacks to being a teen in the 90s' fashion fans cry as Primark brings back tee trend no-one wanted Meanwhile, interest in old-school timepieces has seen a surge in resale platforms like Depop and Vinted. Now high street stores and online retailers have started stocking updated versions of the retro designs, many for under £30. Daniel added: "It's great to see the trend return for a younger generation, many of whom are rejecting a hyper-consumer lifestyle and instead want ways to be unique."
The Sun
15 hours ago
- Entertainment
- The Sun
Gen Z is bringing back this 90s fashion favourite – and it's not scrunchies
MOVE over claw clips and cargo pants - there's a new Y2K throwback taking over TikTok. Gen Z wardrobes are already full of 90s and noughties fashion statements from scrunchies and chunky heeled boots to flared leggings. 2 2 And now the latest nostalgic accessory making a big comeback is the humble 90s style digital watch. Once a school uniform staple, vintage Casio timepieces are suddenly trending again among younger fashion lovers. Affordable, nostalgic and just the right amount of ironic, these watches are fast becoming a must-have street style statement. It's all part of the ongoing retro revival, where Gen Z continues to borrow and reinvent the style codes of the 1990s and early 2000s. But unlike the more obvious comebacks - such as bucket hats, low-rise jeans and platform trainers - the vintage digital watch has quietly earned cult status as a cool and understated detail. Danny Toffel, from Watches2U, understands exactly why the 90s models have come back into fashion. He said: "These digital watches tick a lot of boxes for Gen Z. "They're affordable - especially when compared to hundreds of pounds you have to shell out for a smartwatch - plus they offer that much-wanted nostalgia and are practical, too." On TikTok, videos tagged #casio and #vintagewatch have racked up millions of views, with users styling classic Casio models alongside baggy jeans, crop tops and thrifted bomber jackets. Fashion creators are pairing them with everything from tracksuits to blazers. 'Awful flashbacks to being a teen in the 90s' fashion fans cry as Primark brings back tee trend no-one wanted Meanwhile, interest in old-school timepieces has seen a surge in resale platforms like Depop and Vinted. Now high street stores and online retailers have started stocking updated versions of the retro designs, many for under £30. Daniel added: "It's great to see the trend return for a younger generation, many of whom are rejecting a hyper-consumer lifestyle and instead want ways to be unique."
Yahoo
15 hours ago
- Entertainment
- Yahoo
Sydney Sweeney's jeans ad for American Eagle is breaking the internet and the stock market
She's helping American Eagle go viral again—but not without controversy Sydney Sweeney is no stranger to the spotlight. But her latest campaign with American Eagle—featuring her in head-to-toe denim and little else—is drawing attention for reasons beyond fashion. Launched as the face of the brand's Fall 2025 'Sydney Sweeney Has Great Jeans' campaign, the actress sparked a social media firestorm within hours. Supporters praised her nostalgic styling and laid-back confidence. Critics, meanwhile, pointed fingers at the messaging, the marketing tone, and the not-so-subtle wordplay. A campaign that caused whiplash online The American Eagle campaign debuted July 23, accompanied by massive 3D billboards in Times Square, interactive Snapchat filters, and behind-the-scenes content showing Sweeney styled in everything from denim maxiskirts to low-rise flares. The vibe was Y2K-meets-modern-girl-next-door, leaning into Sweeney's known off-screen preference for casual jeans and sweats. But it wasn't the styling that grabbed people—it was the slogan: 'Sydney Sweeney Has Great Jeans.' Within hours, social media erupted with debates over the double meaning, especially as 'jeans' sounded suspiciously close to 'genes.' The result? Viral traction for sure—but also backlash, some of it sharp. A pun that many didn't find funny At face value, the campaign reads as playful—a reference to denim and Sweeney's long-standing relationship with American Eagle. But online commentators quickly flagged a deeper issue: the slogan's similarity to 'great genes' carried uncomfortable echoes of eugenics-era language, especially when paired with a thin, white, conventionally attractive actress as the face of 'greatness.' Publications like Salon and B&T Australia highlighted how certain language, even unintentionally, can reinforce damaging ideals about physical superiority. One Reddit thread accused the ad of being 'racist, sexist, and eugenics-coded.' Others pointed out the tone felt dated and out of sync with American Eagle's past inclusive branding. While some fans dismissed the criticism as overblown, others couldn't unsee the problematic implications. 'It's not that she doesn't look great in denim,' one viral tweet read. 'It's that the campaign implies she's the standard for it.' Denim, donations, and a stock market surge Controversy aside, the campaign had tangible impacts. American Eagle's stock surged between 15–18% in the days following the launch, with online chatter from Reddit and Stocktwits framing the company as a new 'meme stock.' Sweeney's influence extended beyond social media. She helped co-design 'The Sydney Jean,' a limited-edition butterfly-stamped style with proceeds going to Crisis Text Line, supporting survivors of domestic violence. American Eagle confirmed that 100% of profits from the jeans will be donated. Fashion critics applauded the butterfly motif as a subtle nod to growth and transformation, but the campaign's tone remained polarizing. Some praised Sweeney's ability to blend style with cause-driven work, while others questioned whether the messaging matched the mission. A viral win or a marketing misstep? There's no question the campaign succeeded in getting attention—but not all press is good press. American Eagle positioned the collaboration as a bold return to pop culture relevance. What they got was a national conversation on race, beauty standards, and brand responsibility. Despite the backlash, the campaign has boosted engagement and brought new eyes to the brand—especially Gen Z shoppers nostalgic for early 2000s fashion but keenly aware of social impact. Whether that leads to sustained sales or deeper scrutiny remains to be seen. As for Sydney Sweeney, her image continues to dominate timelines. But this time, the question isn't just what she's wearing. It's what her presence represents—and what brands are really saying when they try to be clever.
Telegraph
a day ago
- Entertainment
- Telegraph
Sienna Miller just brought back the coin belt, here's how to wear it in 2025
At Wimbledon recently, you could have been forgiven for thinking it was 2005, not 2025. That's because the original Noughties It girl Sienna Miller was spotted in the Royal Box wearing a decidedly Y2K look by Ralph Lauren: a cropped crochet top, long tiered white skirt, and the pièce de résistance – a coin belt. It immediately called to mind her iconic boho looks of the early 2000s, when she would wear a trusty vintage Portobello Market belt slung low around her waist with a handkerchief hemline skirt. In many ways, its return isn't entirely surprising. The comeback has been building for some time. Since Chemena Kamali revived boho cool with her 2024 debut collection for Chloé – featuring her own take on the coin belt – the accessory's appeal has only grown stronger. Then, when fashion icon Miuccia Prada reimagined the classic wide coin belt for her spring/summer 2025 Miu Miu collection, the writing was firmly on the wall. For Miller, the coin belt never truly disappeared. In recent years, she's quietly worn them to add a bohemian edge to her more grown-up outfits – like pairing a belly chain with a brown polka-dot Alessandra Rich dress at a wedding in 2019, or draping a loose, low-slung crystal belt over a floaty floral handkerchief hem dress at a New York premiere in 2023. All this despite telling Vogue she never wanted to wear anything 'floaty or coin-belty ever again'. Orlagh McCloskey, one of the co-founders of Rixo, has always looked to vintage for inspiration, with coin belts being an accessory she was always drawn to. 'It's an accessory which I constantly came across in markets and spotted worn in the glamorous Sixties and Seventies,' says McCloskey. 'Creating our own version felt really natural and the perfect way to bring the vintage spirit into a modern wardrobe. We design our products to be dressed up and down, and adding an accessory like a coin belt is the perfect way to maximise wear and longevity of an outfit to style it from day to night.' 'Coin belts are one of my favourite summer accessories – easy to throw in a suitcase and they really make an outfit feel a little more considered,' agrees fashion broadcaster Polly Sayer, who has also designed one as part of her collaboration with Daisy London. 'Like a necklace, it often ends up the final finishing touch to my warm weather looks, so the team at Daisy London and I felt designing the shell belt was a natural evolution of our collection. I wear mine over a dress, with a bikini, or through the belt loops of some jorts.' For a grown-up way to wear coin belts now, stylist Serena Crawley recommends slimmer styles in brushed suede or soft leather. 'Swap harsh black for warm chocolate, camel, or taupe tones,' she says. 'Like Miller, look for coins or studs that are chunky and more uniform in their placement. Also look for a western-style belt buckle which will make the belt feel more contemporary. Hush's Seren studded belt in cream is a great example of this. Worn with white jeans, a denim blouse, and colourful ballet pumps that pop, this look will feel timeless and contemporary while nodding to the past coin belt trend.' Crawley's top tip is to choose a belt in a similar colour to the rest of your outfit, to tie the whole look together. As for where to position them, Crawley suggests low on the waist if you're tall and slim, and higher up if you're curvier, to cinch in a summer dress. Another option that feels more 2025 than 2005 is the chain belt. 'Chain belts look especially good over bold, playful, patterned dresses,' shares Crawley. 'The best part is that the chain won't break the flow of your outfit's pattern, making it a more flattering option than a thick leather belt. Think of it as jewellery for your waist. And if you are feeling particularly playful, try layering different chain belts over each other for a super contemporary look. Look at Miu Miu's SS25 runway for inspiration.' Crawley's final takeaway? Don't throw out your belts! 'As a personal stylist, I've delved into the depths of many wardrobes and belts are one accessory I'm always hesitant to let clients part with,' she says. 'As long as they're in good condition, they're worth keeping. A belt can elevate a simple summer dress, cinch your waist when you need to add shape or volume, or (as is the case with the coin belt) help you create a modern take on a vintage-inspired look.'
