Young Designers Weave a New Moroccan Identity in Casablanca at Révélations 2025
This year's theme was 'Made in Morocco,' a theme that Bouchra BY – Vice President of LCI Education Africa and General Director of Collège LaSalle and HEM – told Morocco World News was chosen to emphasize that it is essential to stay rooted in our traditions while embracing progressiveness in order to create meaningful designs.
And indeed, the theme delivered exactly what it set out to achieve: it brought forward creativity, cultural resonance, and authenticity, setting the stage for a remarkable showcase of local talent.
The event drew a significant number of celebrities and influential figures, including Isabelle Valois, Ambassador of the Canadian Embassy in Morocco; the talented orchestra conductor and maestra Salma Elidrissi; and Morocco's Minister of Industry and Commerce, Ryad Mezzour. They were joined by numerous stylists, influencers, and artists; a vibrant melting pot of colors and creativity that came together to celebrate and discover the Moroccan talents of today.
In a unique progressive twist, the event was presented by an AI host developed by College LaSalle, showcasing the institution's innovation and originality. Following this futuristic touch, guest speakers took the stage to officially launch the runway show, setting the tone for an evening that would captivate and amaze the audience.
The energetic vision of rising Moroccan designers was revealed through a variety of categories, including 'Moroccan Talk,' 'The New Moroccan Vision,' 'Trésors de Mon Pays,' 'Loose & Up,' 'Once Upon a Time,' 'Notes de Glamour,' 'Little Cowboy,' 'Q'ssid ELMEL7OUN,' and 'Sables du Sahara Marocain.' Each of these categories were stitched together in distinct layers to create a fashion-forward display of Moroccan identity.
One of the designers, Basma Bouamri, told MWN that she was inspired by the 'Made in Morocco' theme to introduce 'tbourida', a traditional Moroccan equestrian performance that is dear to her, into her design. Another designer shared that she was able to blend Moroccan modernity with Western cowboy culture, reflecting a merging of symbols and highlighting the globalized context of today's fashion.
The theme further encouraged designers to make their creations personal and intimate, offering the audience a glimpse into their souls and stories.
Claude Marshand, President of LCI Education, told MWN 'I think in Morocco we are moving away from fast fashion, we want handmade, which I think is the real luxury, and that craftsmanship is still in Morocco, and it is something to cherish.' In this way, he says, we see the Moroccan fashion scene paving the way for greater opportunities for local talents through using artisanal methods.
Each look that graced the runway told a unique story, portraying aspects of Moroccan identity through traditional motifs, colorful fabrics, the incorporation of lights and technology, creative structures, and rich craftsmanship.
The collection as a whole paid a heartfelt tribute to the heritage and spirit that define Moroccan heritage at its roots, bringing a refreshing cultural touch to the fashion world.
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