Starbucks Will Pay Up to $136,000 for New Job to Travel the World
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Coffee giant Starbucks is hiring one internal and one external candidate to become "Global Coffee Creators," a social media-savvy role that could pay up to $136,000 and involves traveling the world to showcase the company's coffee operations.
Why It Matters
Content creation and social media influencing remain highly sought-after professions, with a September 2023 Morning Consult poll showing more than half of Gen Z and millennials say they trust influencers.
According to Statista, the global influencer market was valued at about $21 billion in 2023 and has grown to $32.5 billion in 2025. As brands increasingly embrace influencer marketing, Starbucks is aligning itself with the trend.
In February, Starbucks, the world's largest coffee chain, announced plans to lay off 1,100 corporate employees as part of its restructuring and operational streamlining. In addition to layoffs, the company updated its barista dress code with the new uniform rules on May 12.
What To Know
The Seattle-based coffee chain, which has approximately 15,000 corporate employees, is seeking two contributors—one internal and one external—to spearhead its content creation efforts.
The job posting, which went up on May 28 and will remain open until June 14, is for a 12-month term. The two creators will travel the world to at least 10 designated Starbucks locations "capturing the vibes, culture, and people behind every Starbucks experience," the listing states.
"Help us show the world why Starbucks coffee hits different. If storytelling, travel, and coffee fuel your soul, this is your dream gig," the posting says.
The job is remote but includes travel and requires candidates to have a valid passport. Candidates must be at least 18 years old, a United States resident, and hold a high school diploma or equivalent.
A Starbucks building in Brownsville, Texas, as seen on April 28, 2025.
A Starbucks building in Brownsville, Texas, as seen on April 28, 2025.
AP Photo/Michael Gonzalez
Candidates "must submit a TikTok video using #StarbucksGlobalCoffeeCreator, showing us your POV and upload the TikTok video link," in order to apply for the job. They should also share a passion for coffee and travel, and be proficient in creating and editing social media videos, says the company.
The annual compensation for this role ranges from $80,100 to $136,000.
What People Are Saying
Brian Niccol, chairman and CEO of Starbucks, said in a late February press release: "We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams. Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration. All with the goal of being more focused and able to drive greater impact on our priorities."
What Happens Next
Selected candidates will be announced after the application deadline, prior to the program's start in August 2025.
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