Popular UK seaside town to run bizarre Christmas event in AUGUST – with Santa Express and panto dame
'Bridmas' in the town of Bridlington, East Yorkshire, is hosting a quirky celebration with elves and even Santa himself.
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There will also be a range of Christmas crafts, food, live music and a panto dame.
The event will be spread across different venues in the town including Bridlington Spa and Sewerby Hall and Gardens.
What's more - the event is only on for one day.
Essentially, 'Bridmas' aims to showcase the town as having much more to offer than being just a great summer holiday destination.
Throughout the day, families can watch the Christmas film Home Alone, experience a 'Santa Express ' land train and take part in festive-themed beach games.
There will be a meet-and-greet with Father Christmas himself, and The Grinch too.
Actor Joe Standerline will also make an appearance as Dick Whittington.
The 'Santa Express' will have everything you would expect of a festive train ride to see Santa.
On 'Bridmas', Noel - the driver - will check who is on the 'nice list' before taking them to the North Pole.
For a spot of early gift shopping there will be a Christmas-themed daytime market and later a food festival in the evening.
I visited the 'secret' European ski resort that Brits often overlook with empty slopes and perfect snow
An ice sculpture will even be there too... providing it doesn't get too warm and turn into a puddle.
Over at Sewerby Hall and Gardens, families can enjoy spectacular views whilst tucking into festive treats.
The venue will also be hosting a magic show as well as face painting.
Then over at East Riding Leisure Centre there will be a festive soft play area for little ones.
If things couldn't get more bizarre, down on the seafront families will also be able to get up close and investigate road gritters used each winter.
The event is organised by East Riding of Yorkshire Council and will take place on August 6, 2025.
TUI launches 'extreme day trips' to Lapland
TUI has launched a new 'extreme day trip' to Lapland for winter 2026, from 11 airports.
The 'Search for Santa' day trip will see families fly to Kittila, with a traditional cooked English breakfast served to you on the flight.
After landing at midday, you'll grab your snowsuit and boots before heading to the Snow Village.
At the Snow Village you will be able to see an ice hotel with igloo-inspired rooms, an ice bar, ice chapel and numerous ice sculptures.
Families will then hop onto a sleigh ride led by Rudolph.
After this, you'll head off on another animal-based adventure with a husky-led sleigh ride.
And if those rides weren't enough, you'll then be able to explore the snow wonderland more by learning to drive your own snowmobile.
Then the big moment of the day arrives with a magical journey through a snow-covered woodland to meet Santa.
At the end of your 'extreme day trip', you will then be delivered back to the airport by Santa's elves and once airbourne, you will have a Christmas dinner in the sky as you fly home.
Here are some festive family day trips for Christmas.
Plus, the best winter sun destinations that are less than six hours from the UK.
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