logo
Ather To Reveal EL EV Platform, New Concept Models In August 2025

Ather To Reveal EL EV Platform, New Concept Models In August 2025

NDTV25-06-2025
Ather Energy has announced the third edition of its Community Day. Based on the announcement, the event will be held by the end of August 2025. Following the tradition, the electric two-wheeler manufacturer will make some major revelations at this event concerning its product. Specifically, the EV maker plans on revealing its new EL platform along with a few concept models during the event, along with a few other new updates.
The EL platform of the brand is meant to underpin new electric scooters. It uses a new powertrain and electronics, along with elements of the battery and Atherstack from the current Ather 450 platform. This platform will be used for new models meant for domestic and international markets while controlling the cost.
Chances are, the new concept models to be revealed will be underpinned by this platform. However, the brand has not divulged any details on the subject as of now. Presently, the brand's lineup consists of models based on the 450 platform.
Additionally, the Ather Community Day will see the introduction of the brand's next-generation of fast chargers. With this, the brand aims to make charging convenient and more efficient. There will also be an upgraded version of its software stack, Ather Stack 7.0. The new software is expected to bring significant tech upgrades and improvements for the electric scooters of the brand.
During the Community Day from last year, which took place on April 6, 2024, the electric two-wheeler manufacturer revealed the Ather Rizta. This was marketed as the first family scooter of the brand. They also used the opportunity to unveil the Halo smart helmet and the launch of AtherStack 6.0.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Popular Vehicles and Services arm get LoI to set up Ather facilities in Tamil Nadu
Popular Vehicles and Services arm get LoI to set up Ather facilities in Tamil Nadu

Business Standard

time20 hours ago

  • Business Standard

Popular Vehicles and Services arm get LoI to set up Ather facilities in Tamil Nadu

Popular Vehicles and Services announced that its step-down subsidiary, Kuttukaran Cars, has received a Letter of Intent (LoI) to set up Ather Energy facilities in Chennai, Tamil Nadu, marking its official entry into the electric two-wheeler segment. The facilities will be spread across two locations in Chennai. One will feature an Experience Centre, while the other will host a Service Centre and warehouse. The service center will initially operate with five bays, capable of servicing approximately 450 vehicles per month. Operations are expected to commence in the first week of September 2025. The total investment for the project is estimated at Rs 75 lakh. Naveen Philip, promoter and managing director of Popular Vehicles and Services, stated, Through this strategic collaboration, we aim to reinforce Athers growing presence by establishing a robust service network and delivering an exceptional ownership experience to EV customers. Tamil Nadu is an important market in our efforts to gradually broaden our revenue beyond Kerala, and this initiative supports that direction. Popular Vehicles and Services is one of the largest authorized dealerships for Maruti Suzuki India (MSIL) vehicles in India. Its subsidiaries and step-down subsidiaries are in the dealership business of Honda Cars India, Jaguar Land Rover India, Tata Motors (Commercial Vehicles) and Daimler India Commercial Vehicles (Bharat Benz), among others. The company reported a consolidated net loss of Rs 13.72 crore in Q4 FY25, compared to a net loss of Rs 20.11 crore in Q4 FY24. Revenue from operations rose marginally to Rs 1,372.36 crore in Q4 FY25, up from Rs 1,363.71 crore in the corresponding quarter of the previous fiscal year. Shares of Popular Vehicles and Services shed 0.44% to Rs 135.10 on the BSE.

Bajaj, Ather, TVS to cut output amid rare earth magnet shortage on China restrictions
Bajaj, Ather, TVS to cut output amid rare earth magnet shortage on China restrictions

Time of India

time04-07-2025

  • Time of India

Bajaj, Ather, TVS to cut output amid rare earth magnet shortage on China restrictions

India's top electric two-wheeler makers, including Bajaj Auto , Ather Energy and TVS Motor Company , are set to cut production this month due to a prolonged disruption in the supply of heavy rare earth (HRE) magnets from China. The shortage, now in its fourth month, is threatening to slow the sector's rapid growth, industry executives said. Bajaj Auto , India's second-largest EV two-wheeler maker, is likely to halve its output, while Bengaluru-based Ather Energy plans to scale down production by 8-10 per cent , people familiar with the developments told ET. TVS, which has topped sales for three consecutive months, is also expected to pare production. All three firms are grappling with the shortage of HRE magnets, critical for electric traction motors. "The disruptions in the EV supply chain, particularly concerning magnet availability, continue to pose challenges in the short to medium term," a TVS Motor spokesperson said. "We are working actively to mitigate the prevailing challenges." Former market leader Ola Electric, however, said it will maintain production uninterrupted, having stockpiled rare earth magnets ahead of time. "There is no impact on production because of the rare earth magnets," an Ola Electric spokesperson said, declining to elaborate further. These four firms account for eight out of every ten e-two wheelers sold in the local market. "We've started to see some production disruption on the Chetak line," said Rakesh Sharma, executive director at Bajaj Auto. "Our R&D and procurement teams are working on alternatives, which are now in advanced stages of development," he said. An email sent to Ather remained unanswered until press time Thursday. The automobile industry and the central government have been holding discussions with Chinese authorities to restore supplies of rare earth elements (REEs) and magnets and also have initiated negotiations with alternative suppliers like Vietnam, Indonesia and Japan. However, the shortage is persisting. "There has been no progress on resuming magnet imports from China," said a senior industry executive. "TVS, Bajaj, and Ather are the first to be hit, but the entire segment could face disruption if the issue drags on." In June, the Society of Indian Automobile Manufacturers (SIAM) had warned that if supplies did not resume soon, manufacturers could be forced to scale back output due to dwindling inventories. "If the current standoff continues, the EV sector's momentum could lose steam just as it begins to scale up," a top executive at a leading original equipment maker (OEM) told ET on condition of anonymity. The challenge comes at a time when the electric two-wheeler market continues to gain traction. Their sales surged 34 per cent year-on-year in the first quarter of FY26 to about 298,000 units, according to data from the government's Vahan portal. Meanwhile, Ola has an inventory of rare earth magnet to last at least five to six months and it's also working on alternate supply chain solutions, people aware of the company's plans said. The company may even marginally increase production in July, they said. A lesser impact on Ola also comes against the backdrop of the company's underperformance. Ola Electric slipped to third place in June for the second straight month.

Bajaj, Ather, TVS to cut output amid rare earth magnet shortage on China restrictions
Bajaj, Ather, TVS to cut output amid rare earth magnet shortage on China restrictions

Economic Times

time03-07-2025

  • Economic Times

Bajaj, Ather, TVS to cut output amid rare earth magnet shortage on China restrictions

Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Mumbai | New Delhi: India's top electric two-wheeler makers, including Bajaj Auto Ather Energy and TVS Motor Company , are set to cut production this month due to a prolonged disruption in the supply of heavy rare earth (HRE) magnets from shortage, now in its fourth month, is threatening to slow the sector's rapid growth, industry executives said. Bajaj Auto , India's second-largest EV two-wheeler maker, is likely to halve its output, while Bengaluru-based Ather Energy plans to scale down production by 8-10%, people familiar with the developments told ET. TVS, which has topped sales for three consecutive months, is also expected to pare three firms are grappling with the shortage of HRE magnets, critical for electric traction motors."The disruptions in the EV supply chain, particularly concerning magnet availability, continue to pose challenges in the short to medium term," a TVS Motor spokesperson said. "We are working actively to mitigate the prevailing challenges."Former market leader Ola Electric, however, said it will maintain production uninterrupted, having stockpiled rare earth magnets ahead of time."There is no impact on production because of the rare earth magnets," an Ola Electric spokesperson said, declining to elaborate four firms account for eight out of every ten e-two wheelers sold in the local market."We've started to see some production disruption on the Chetak line," said Rakesh Sharma, executive director at Bajaj Auto. "Our R&D and procurement teams are working on alternatives, which are now in advanced stages of development," he email sent to Ather remained unanswered until press time automobile industry and the central government have been holding discussions with Chinese authorities to restore supplies of rare earth elements (REEs) and magnets and also have initiated negotiations with alternative suppliers like Vietnam, Indonesia and Japan. However, the shortage is persisting."There has been no progress on resuming magnet imports from China," said a senior industry executive. "TVS, Bajaj, and Ather are the first to be hit, but the entire segment could face disruption if the issue drags on."In June, the Society of Indian Automobile Manufacturers (SIAM) had warned that if supplies did not resume soon, manufacturers could be forced to scale back output due to dwindling inventories."If the current standoff continues, the EV sector's momentum could lose steam just as it begins to scale up," a top executive at a leading original equipment maker (OEM) told ET on condition of challenge comes at a time when the electric two-wheeler market continues to gain traction. Their sales surged 34% year-on-year in the first quarter of FY26 to about 298,000 units, according to data from the government's Vahan Ola has an inventory of rare earth magnet to last at least five to six months and it's also working on alternate supply chain solutions, people aware of the company's plans said. The company may even marginally increase production in July, they said.A lesser impact on Ola also comes against the backdrop of the company's underperformance. Ola Electric slipped to third place in June for the second straight month.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store