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Ather Energy renames Pro Pack to 'AtherStack Pro' for clarity and platform alignment
Ather Energy renames Pro Pack to 'AtherStack Pro' for clarity and platform alignment

Time of India

time2 days ago

  • Business
  • Time of India

Ather Energy renames Pro Pack to 'AtherStack Pro' for clarity and platform alignment

Ather Energy has renamed its existing ' Pro Pack ' software bundle as ' AtherStack Pro ', aligning the nomenclature more closely with its proprietary technology platform, AtherStack . The platform powers the company's electric scooters , charging infrastructure, accessories, and mobile apps. The change is aimed at simplifying product communication by consolidating branding around a single platform identity, the company said. AtherStack Pro continues to offer the same suite of features as before, with no changes to pricing or benefits. The package includes a range of safety, convenience, and connectivity tools, including SkidControl, FallSafe, and Live Location Sharing, along with Google Maps integration on the scooter dashboard and call/music controls via Bluetooth. Through the Ather App, users can receive theft and tow alerts, make use of convenience functions like Magic Twist and AutoHold and access remote controls. AtherStack Pro also supports personalised riding with multiple ride modes, WhatsApp previews on the dashboard, and ride analytics through Ride Stories. It continues to be bundled with a five-year complimentary battery warranty, aimed at supporting long-term ownership, the statement added. The update is part of Ather's broader strategy to enhance its electric vehicle ecosystem through consistent software upgrades and platform-level improvements.

Ather Energy rebrands ‘Pro Pack' to ‘AtherStack Pro' to streamline product communication
Ather Energy rebrands ‘Pro Pack' to ‘AtherStack Pro' to streamline product communication

Hindustan Times

time2 days ago

  • Business
  • Hindustan Times

Ather Energy rebrands ‘Pro Pack' to ‘AtherStack Pro' to streamline product communication

The AtherStack suite includes various safety and connectivity features, with no changes in pricing or features, and will be sold for ₹14,000. Check Offers Ather Energy has rebranded its existing 'Pro Pack' software suite to 'AtherStack Pro', aligning it more closely with its broader technology ecosystem. The move is part of the company's effort to simplify its product communication strategy by consolidating features under a single, unified naming system tied to its proprietary AtherStack platform. AtherStack is the underlying tech architecture that powers the company's electric scooters, charging infrastructure, connected accessories, and mobile app interface. By adopting the AtherStack Pro branding, Ather aims to better reflect the role of its software layer in delivering a connected, feature-rich riding experience. The newly named AtherStack Pro includes a wide array of features focused on safety, convenience, and connectivity. Key safety tools include SkidControl, FallSafe, Theft and Tow Alerts, and Live Location Sharing. For ease of use, riders benefit from tools like Magic Twist, which enables intuitive throttle-based regenerative braking, and AutoHold, designed for stop-and-go traffic. Also Read : Ather to reveal low-cost EL platform, new concepts at Community Day in August Connectivity is a central component of AtherStack Pro. Riders have Access to Google Maps integration directly on the scooter dashboard, along with remote controls via the Ather app, and Bluetooth-enabled call and music management. Additional features include WhatsApp message previews, Ride Stories, and multiple ride modes to customise performance based on user preference. Notably, Ather has confirmed that there are no changes in pricing or the feature set as a result of the rebranding. So, it will still be sold for ₹ 14,000. AtherStack Pro continues to be bundled with a five-year battery warranty, reinforcing the company's commitment to long-term ownership value and post-purchase software evolution. The renaming of Pro Pack to AtherStack Pro represents a strategic shift in how Ather presents its digital services—bringing clarity to customers while strengthening its focus on software as a key differentiator in the competitive electric two-wheeler market. Ather Community Day coming soon Ather Energy has confirmed that its annual Community Day will take place on August 30, 2025, at the Karnataka Trade Promotion Organisation (KTPO) grounds in Bengaluru. This year's gathering is set to feature several high-profile announcements, including details on the company's forthcoming EL platform—its new, cost-effective architecture for future electric scooters—as well as a series of concept models. Also Read : Suzuki e Access vs Ather Rizta: Which electric scooter to pick for your daily commuting needs? Attendees can expect demonstrations of next‑generation fast‑charging technology and an introduction to Ather Stack 7.0, the upgraded software suite that will be made available to both new buyers and existing owners. The event will also offer interactive zones where visitors can engage directly with Ather's design, engineering, and software teams, gaining insight into the innovations shaping the brand's electric two‑wheeler lineup. Check out Upcoming EV Bikes in India. First Published Date: 22 Jul 2025, 16:19 pm IST

When Rs 12 beats Rs 175: Bengaluru founder snubs costly auto prices, uses cheaper option to protest ‘stupid fares'
When Rs 12 beats Rs 175: Bengaluru founder snubs costly auto prices, uses cheaper option to protest ‘stupid fares'

Time of India

time15-07-2025

  • Automotive
  • Time of India

When Rs 12 beats Rs 175: Bengaluru founder snubs costly auto prices, uses cheaper option to protest ‘stupid fares'

Swapnil Jain , co-founder of Ather Energy , did not expect a normal Monday morning commute to kick up such noise. He had both his vehicles parked at the office, so when he needed to get back, he tried the usual option. 'For various reasons, both my vehicles were parked at the office and I had no ride. Tried booking an auto because it is only 4 kms, but the price was ₹175. Heck with it, just decided to take a bus to office at ₹12,' he posted on X. And that was that. Or so he thought. 'Protesting stupid auto prices' Calling it what it was, Jain wrote, 'This is me protesting against the stupid auto prices.' — swapniljain89 (@swapniljain89) Live Events The phrase struck a chord. In Bengaluru, short auto rides turning costly is nothing new. Jain's public refusal felt relatable for many. His ₹12 bus ticket said more than a rant ever could. UPI payment, no loose change There was more to this than the fare. Jain pointed out that BMTC's UPI option makes life easier. No awkward wait for coins. No hunting for change in the pocket. He also gave a nod to Switch Mobility's electric buses . Comfortable enough, he said. A slight lag in acceleration did not bother him much. He figured it was down to shifting passenger weight. Bengaluru joins in The post caught on. Others began to chip in with their own stories. One user wrote, 'BMTC has been my primary mode for the last 1 year. Other than the sudden acceleration or braking, no complaints. No issue with frequency (500D), and no last-mile connectivity issues either.' Someone else shared, 'Use the Namma BMTC app for live tracking. It's not perfect, but it works. Pair it with UPI and you're sorted.' Another liked Jain's small stand, saying, 'I like how you don't waste money on simple things. It's not just about saving ₹100- ₹150, it's about staying grounded in the roots we come from.' Of course, not everyone clapped along. One user poked fun at Jain's scooters. 'Same way we don't want to waste money on your scooters that stop when there's a pillion rider. You call that derating? Hilarious!' the user said. Someone found fault with the buses too. 'Why can't the floor be flat? Too many steps inside, feels like climbing into an auditorium,' read another reply. Others dropped tips. 'You can get daily passes through the Tummoc app too. Also, airport buses on the BMTC app are really accurate.' Under it all, this was not only about a short bus ride. Jain's post pulled out an old complaint Bengaluru commuters share quietly every day. Auto fares that feel random. The relief when the bus turns up on time. Small fixes like paying through an app. 'Needed a rick in the rain, guess who's charging Rs 175 for 3 km? Rapido!' another user added, showing this is not one man's story. Swapnil Jain's choice to spend twelve rupees instead of one seventy-five will not overhaul Bengaluru's transport overnight. But it has pushed a simple idea back into the open. Sometimes a bus ride is worth more than it costs. And a small protest can make people pause and think before hailing the next pricey rick.

Bengaluru man opts for Rs 12 bus ride over Rs 175 auto fare, calls it a protest
Bengaluru man opts for Rs 12 bus ride over Rs 175 auto fare, calls it a protest

India Today

time15-07-2025

  • Automotive
  • India Today

Bengaluru man opts for Rs 12 bus ride over Rs 175 auto fare, calls it a protest

A Bengaluru-based start-up co-founder made waves online after choosing a Rs 12 BMTC bus ride over a Rs 175 auto fare for a 4-km trip to work, calling it a small protest against what he termed 'stupid auto prices.'Swapnil Jain, co-founder of Ather Energy, posted on X that both his vehicles were at the office, and he had no ride. Seeing the auto fare surge, he opted for the city bus various reasons, both my vehicles were parked at office and I had no ride to office. Tried booking an auto because it is only 4kms, but the price was 175. Heck with it, just decided to take a bus to office at 12 rupees. This is me protesting against the stupid auto prices,' he wrote. In the same post, he highlighted two things he learned from the experience:You can now pay BMTC fares via UPI, making the ride smoother without haggling for Mobility's electric buses are comfortable, although he pointed out a minor issue with acceleration, which he said was likely due to variable passenger a look at his now-viral post here: Social media users shared their own commuting experiences. A user called out a similar incident during the rains, saying, 'Needed a rick in the rain, guess who's charging Rs 175 for 3 km? Rapido!' and suggested EV autos running via app-based platforms might be a good user offered a practical tip: 'Use the Namma BMTC app for live tracking. It's not perfect, but it works. Pair it with UPI and you're sorted.'A user who claimed themselves to be a long-time BMTC commuter added: 'Been using BMTC for a year now. No frequency issues (500D), and I don't struggle with last-mile connections.'Another user praised Jain's move, saying, 'As a fellow BMTC fan, it gives me great joy to see you support the bus! UPI payments made things simpler after the fare hike.'However, not everyone was cheering. A user sarcastically said, 'Same way we don't want to waste money on your scooters that stop when there's a pillion rider. You call that derating? Hilarious!'Others took the chance to critique the Switch Mobility buses. 'Why can't the floor be flat? Too many steps inside, feels like climbing into an auditorium,' one of the users said. Another user said, 'You can get daily passes through the Tummoc app too. Also, airport buses on the BMTC app are really accurate.'See the comments here: Swapnil Jain's Rs 12 decision was too relatable for Bengaluru's daily commuters, not just for the price, but for the quiet rebellion against soaring urban transport costs. Whether or not it dents the auto pricing problem, it has certainly sparked a much-needed conversation.- EndsMust Watch

Hero MotoCorp to enter UK, Germany, France, Spain in Q2 FY26: Munjal
Hero MotoCorp to enter UK, Germany, France, Spain in Q2 FY26: Munjal

Business Standard

time14-07-2025

  • Automotive
  • Business Standard

Hero MotoCorp to enter UK, Germany, France, Spain in Q2 FY26: Munjal

Hero MotoCorp Chairman Pawan Munjal said that the firm achieved 43 per cent year-on-year growth in international markets in FY2025 from South Asia to Latin America The company's electric mobility brand VIDA recorded a 200 per cent increase in sales during the year (FY25), aided by a wider retail footprint across urban centres, said chairman Pawan Munjal. Rahul Goreja New Delhi Hero MotoCorp will expand into key European markets — including Germany, France, Spain, and the United Kingdom — in the second quarter of the ongoing financial year (2025–26), as part of its broader global strategy, said chairman Pawan Munjal in the company's annual report for FY2024–25. 'A bold global expansion roadmap will see Hero MotoCorp extend its presence into Germany, France, Spain, and the United Kingdom in the second quarter of FY2025–26, as we carry our vision of mobility without boundaries to new markets,' Munjal said. "Our entry into Europe and the UK later this year marks the next phase in our global ambition — backed by engineering excellence and innovation," he added. He also said that the firm achieved 43 per cent year-on-year growth in international markets in FY 2024-25 from South Asia to Latin America through a sharp focus on customer experience, quality and scale. Electric future The company's electric mobility brand VIDA recorded a 200 per cent increase in sales during the year (FY25), aided by a wider retail footprint across urban centres, said Munjal. On strategic partnerships, Munjal highlighted the company's investment in Ather Energy, and its collaboration with Zero Motorcycles in the US. 'Our partnership with Ather Energy, now a publicly listed company, strengthens India's largest EV charging network and premium electric segment leadership,' said Munjal. 'Our partnership with California-based Zero Motorcycles is culminating in an exciting new premium motorcycle,' he added. He also said that the company's investment of ₹510 crore in Euler Motors is intended to strengthen the company's position in the electric three-wheeler segment. 'Each step reaffirms our belief – the future of mobility in India will be electric, inclusive and innovation-led. Hero MotoCorp is proud to lead this transformation,' added Munjal. Hero MotoCorp Q4 results Hero MotoCorp reported a 6 per cent year-on-year (Y-o-Y) increase in standalone net profit to ₹1,081 crore for the fourth quarter of FY25, up from ₹1,016 crore in the same quarter last year. However, the profit declined 10 per cent sequentially from ₹1,203 crore in Q3 FY25. Revenue from operations grew 4 per cent Y-o-Y to ₹9,939 crore, compared to ₹9,520 crore in Q4 FY24. On a quarter-on-quarter (Q-o-Q) basis, revenue dipped 3 per cent from ₹10,211 crore posted in the preceding quarter.

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