Nationwide Recall for Product Sold at Target, Amazon: Dispose 'Immediately'
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More than 800,000 home fragrance diffusers sold at major outlets nationwide have been recalled due to concerns that the product poses a serious choking hazard to children.
Pura Scents issued a nationwide recall of its Pura 4 Smart Home Fragrance with detachable covers after reports surfaced that magnets inside the covers can detach.
The recall, effective July 24, affects approximately 851,400 units sold in the United States and an additional 1,100 units in Canada. The products were available through major retailers, including Target, Amazon, Scheels, and others, from August 2023 through May 2025 and retailed for $50, according to the Consumer Product Safety Commission (CPSC).
Newsweek reached out to Pura Scents' general support department and its cofounder via email on Monday for comment.
The recalled Pura 4 Smart Home Fragrance Diffusers.
The recalled Pura 4 Smart Home Fragrance Diffusers.
cpsc
Why It Matters
The recall highlighted critical child safety issues with products commonly found in U.S. homes.
"When high-powered magnets are swallowed, the ingested magnets can attract each other, or other metal objects, and become lodged in the digestive system. This can result in perforations, twisting and/or blockage of the intestines, infection, blood poisoning and death," the CPSC said in an alert on the recall.
This recall follows a series of other recent product recalls at major U.S. retailers, including Target, involving food items, nursery furniture, and additional home goods, underscoring ongoing risks for American consumers and the importance of prompt recall compliance.
What To Know
The recall pertains to Pura 4 Smart Home Fragrance Diffusers with detachable covers containing five internal magnets—three small and two larger ones.
Serial numbers for affected units range from JX230000001 to JX230801425 and JX240000001 to JX240049959, as printed on the rear label above the metal prongs. The 4-inch-by-4-inch diffusers were imported by Pura Scents Inc. and manufactured in China.
Pura Scents received three reports of magnets detaching from the cover. As of the recall date, no injuries were reported.
Customers who purchased these devices through Pura.com, Amazon.com, Target.com, Scheels.com, or in-store locations are instructed to remove and dispose of the detachable cover immediately, keep the device away from children and pets, and contact Pura for a free replacement cover. The company said it is proactively contacting all known purchasers directly.
Consumers should phone Pura Scents toll-free at 855-394-5292 (Monday–Friday, 9 a.m.–5 p.m. MT), email replacement@pura.com, or visit Pura's product recall site for more details and to request a replacement front cover. Additional guidance explains how to safely dispose of the original detachable covers while awaiting replacements.
This recall comes amid a spate of product recalls affecting Target and similar retailers in 2025. Recent examples include the recall of YoCrunch Yogurts for plastic contamination, RITZ Peanut Butter Cracker Sandwiches for allergen mislabeling, and Oscar Mayer Turkey Bacon for potential Listeria contamination.
What People Are Saying
Consumer Product Safety Commission's recall announcement on July 24 said: "Consumers should immediately remove the detachable covers from the recalled diffusers, dispose of the covers out of reach of children and pets, and contact Pura Scents to receive a free replacement front cover."
What Happens Next
Pura Scents is distributing free replacement covers to impacted customers and has pledged to continue outreach until all defective products are addressed. Consumers are advised to monitor the CPSC recall portal and company communications for updates.
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