THE BOYZ face backlash for cultural appropriation; members reveal stylists ignored concerns over outfits
Recently, the group announced that they will be making a comeback soon with their next EP titled 'a;effect.' They also shared the first photo teasers for the comeback as well, which started receiving a lot of backlash as well. The members soon responded to the criticism online too, shocking fans.
THE
BOYZ
under fire for using a durag in new comeback teasers
The boy group dropped a series of teaser photos and videos, including individual as well as group shots for their upcoming comeback.
One of the members, New, however, started receiving a lot of backlash after his teaser photo went viral. In the photo, he can be seen wearing a popular headpiece called a 'Durag,' which is a common part of Black culture and is usually worn by them only.
더보이즈 (THE BOYZ)
The 10th Mini Album [a;effect]
'Stylish' MV Teaser #1
2025. 07. 28. 6PM (KST)
https://t.co/9LEBpB7gS9
#THEBOYZ
#더보이즈
#aeffect
#Stylish
pic.twitter.com/L8CcWpWI36
— 더보이즈 (THE BOYZ) (@THEBOYZ_officl)
July 24, 2025
Fans of the group started calling him out for not being careful enough, especially after all the group had already been through. The members, however, soon went live on a popular fan forum and shared their side of the story regarding the headpiece, sending a wave of shock and disappointment through fans.
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THE BOYZ respond to
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On July 25, members of the popular boy group revealed that they were well aware of the cultural significance of Durga and had earlier raised concerns about the styling for the concept of their comeback.
Jacob and
Kevin
from THE BOYZ started a live stream on one of their social media platforms to connect with fans.
They shared during the live that they had raised concerns about the outfit with their management agency as well as stylist.
At the time, however, their concerns over the matter were dismissed, as the stylist labelled the headpiece to be a "beanie with legs," sending a wave of shock through fans, who had continuously been emailing the company about the cultural appropriation.
Fans react to the shocking news
As soon as the video went viral, fans as well as netizens expressed their shock over the matter. Many called the company out for not being careful and for ignoring warnings from the idols themselves.
Many even pointed out the fact that there had been no comments from the company, and instead the English-speaking members had to issue a statement amid continuous backlash.
One fan commented, "This entire situation is so ridiculous and could've been avoided so easily, and it also sucks knowing Kevin and Jacob felt the need to address it because they know 100 won't," while another shared that, "Why would you not listen to your artist's feedback? Especially over something being perceived as a durag. Poor decision by both the stylists and the management team."
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