Diriyah to unveil Saudi Champs-Élysées by end of 2025: CEO
Speaking at a panel during the PIF Private Sector Forum, Inzerillo stated that the project's name will be announced at the Future Investment Initiative (FII). He also noted that Crown Prince Mohammed bin Salman personally selected the name, predicting that it will gain global recognition within a few years.
The 1.9-kilometer-long boulevard will feature key attractions, including the Saudi Museum of Contemporary Art, an opera house, and the world's largest Apple store, among other landmarks.
According to data available with Argaam, Diriyah was established in 2022 as a subsidiary of the PIF to develop Diriyah into a premier global cultural destination.
Additionally, the Diriyah Gate Development Authority (DGDA) launched the first phase of the historical Diriyah redevelopment project in June 2020, with a total investment of SAR 75 billion.
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