Fashion fans run to Lidl as supermarket releases its answer to Labubu handbag charms
Fashion fans have been queuing round the block to get their hands on viral Labubu charms.
The half-baby-half-monster dolls are causing a worldwide stir, having been used as handbag accessories by the likes of Rihanna, Dua Lipa, and even Kim Kardashian.
Now Lidl is getting in on the act with its own accessories to rival the plush toys, created by Hong-Kong artist Kasing Lung, who created the characters in 2015.
With the likes of Miu Miu, Louis Vuitton and Gucci all releasing their own, bag charms are a trend that just keeps hotting up.
According to research by Lidl, they've seen a huge 400 per cent rise in searches since 2024.
Its new bespoke bag charm collection includes six joyful trinkets that celebrate the supermarket's most iconic items, which shoppers can get their hands on for free.
Kicking off the charm selection is the award-winning and best-selling all butter croissant.
Fresh from the Lidl in-store bakery and onto the handbags of queens across the nation.
For those keen to add a splash of colour, the juicy trio of Oakland tomatoes brings the fresh produce aisle to the catwalk.
Taking the Middle Aisle to the middle of Vogue, shoppers can secure a replica of the lovable Lidl Bear, the supermarket's Christmas icon.
And, for those Lidl-lovers looking to dress for a charm offensive, the ultimate cult-favourite Leopard Print Kettle has also been reimagined in holographic charm form.
Lidl is selling a £2.99 product beauty fans are racing to nab - you don't have to wear foundation AND it contains SPF50
Tying together the eclectic collection, the charm also features a stylish leather tassel in the supermarkets signature blue, red and yellow, alongside a squishy Lidl logo.
The cheeky range comes following the success of Lidl's internet-breaking Croissant Handbag, which saw the statement piece sell-out in just two minutes.
Fashionistas and Lidl lovers alike simply need to head to the website to be in with a chance of getting their hands on one of the limited-edition bag charms.
And people are already going wild for them since spotting them on social media.
One said: "A trolley token with your LOGO on would have been a great addition to this! But I still want one anyway!"
"Would definitely buy this", insisted someone else.
Meanwhile, a third cried: "We need one of these."
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