IITian Sparks Debate Over Apoorva Mukhija's Rs 41 Cr-Empire: ‘Cracked Toughest Exam But Semi Nudes...'

News18

4 hours ago

The user compares the struggles with the success of Mukhija, who built a Rs 41 crore empire.
Apoorva Mukhija, better known online as The Rebel Kid, has carved a unique space for herself among India's most influential digital creators. Known for her bold, unapologetic content and relatable storytelling, she has recently grabbed headlines for her earnings. According to reports in Business Today, she earns around Rs 2.5 lakh per day, thanks to her funny videos, reality show appearances and brand campaigns. This news went viral, but not without controversy.
A recent social media post by an IIT alumnus has stirred intense debate online, highlighting the contrasting journeys of traditional education versus social media fame. The now-viral post was shared by a user who goes by the username @digitalsangghi on X.
In the post, the user recounts the personal sacrifices made to crack India's most difficult engineering exam, gain admission to the Indian Institute of Technology (IIT) and endure six years of academic pressure, mental strain and job placement anxiety.
The post reads, 'Studied 14 hrs a day to crack India's toughest engineering exam, gave up home, friends, cousins, sleep, and dreams – got into IIT, then fought for 4+2 years with CGPA nightmares, lab viva trauma, and placement tension. Today? Not even 100 people know me."
Take a look at the post here:
The user then compares the struggles with the success of Mukhija, featured in a Business Today article, who built a Rs 41 crore empire making Instagram reels and reportedly earns Rs 2.5 lakh a day. 'Meanwhile… reels, red lipstick, semi-nudes, and abusing openly, using BC MC as filler can make Rs 41 crore empire. World's truly fair," it added. The post sparked criticism from several users for comparing the two career options.
One user replied, 'You studied for 14 hours a day for IIT, got selected, will get a good job – that's what you chased and achieved. Kudos to you. She chose fame, must have worked hard for it and got what she chased – kudos to her. Comparing apples with oranges is ridiculous. Reason of our misery."
You studied for 14 hours a day for IIT, got selected,will get a good job – That's what you chased & achieved. Kuddos to you. She chose fame, must hv worked hard for it and got what she chased- kuddos to her.
Comparing Apples with Oranges is ridiculous. Reason of our misery. https://t.co/nmFAIwmdSy
— Vats (@VatsMusings) July 2, 2025
Another user emphasised personal choice, writing, 'I don't even like that girl but you chose to study 14 hrs, cracked the toughest exam, it was all your choice, you liked/wanted it. Same way that girl is doing whatever she likes or wants. This isn't a competition bro. Take a chill pill."
I don't even like that girl but you 'choose" to study 14hrs, cracked the toughest exam, it was all your choice, you liked/wanted it same way that girl is doing. She is doing whatever she likes or wants. This isn't a competition bro. Take a chill 💊 https://t.co/hWm0xG3eLc — Manishita (@imanishita) July 1, 2025
Apoorva was recently seen on the reality show 'The Traitors', hosted by Karan Johar. The show, set against the backdrop of Jaisalmer's Suryagarh Palace, was a game of deception and trust.