Shoppers stocking up early on Sainsbury's autumn dress that looks expensive, flatters figure and you can size down
Tu Clothing, the in-house fashion label for Sainsbury's, is renowned for its stylish buys at affordable prices.
And if you like to look expensive on a budget as well as feeling effortlessly fashionable, this supermarket frock is for you.
Shoppers have insisted the new Sainsbury's midaxi dress is perfect for all shapes and "gets so many compliments".
The "beautiful" Black Embroidered Sleeve Boho Midi Dress is priced at £28 and comes in sizes six to 24.
Describing it online, the Sainsbury's team say: "For a boho-inspired look, reach for our black midi dress.
"Designed with floral embroidered sleeves which come in a flattering volume shape, this dress features a notch neckline finished with a tie-waist belt.
"An elegant option for summer outings and sun-soaked holidays."
Although it's being advertised as a summer frock, organised fashion fans are actually stashing it away for autumn - insisting the luxurious thick material is perfect for the colder months.
It has already racked up a five-star reviews and is almost completely sold out online.
So if you're looking to get your hands on it, you may need to leg it to your nearest store.
One shopper said: "I don't tend to wear black dresses as I find they can drain my colour but I'm so pleased I got this. It's beautiful.
Shoppers run to bag on-trend spring dress with 'boho vibes' in Sainsbury's
"Gives me lovely shape, has pockets, material is slightly thick so probs a bit hot for summer but spring and autumn it'll be perfect."
A second wrote: "This dress looks and feels much more expensive than it is.
"Good length. The embroidered sleeve are voluminous and make a statement. Love the detailing on the sash belt that ties it all together.
"Heavy cotton - looking forward to wearing it in the autumn. Tu sizing doesn't skimp. Bought it in two sizes and the smaller one fitted."
3
"Great dress - looks a lot more expensive", echoed a third.
"The sleeves are fab, someone commentated on the fabric being thick but tbh think it makes it look more expensive."
A fourth gushed: "I am so impressed with this dress, the quality is superb, it is very flattering and I have received many compliments on wearing it."
"Great dress, a little too heavy weight for summer but keeping for autumn", chimed in a fifth.
Meanwhile, a sixth wrote: "I initially ordered this dress in a size 14 but returned and bought a size 12 instead… there is still plenty of room in the size 12!
"Generous sizing (I'm usually a size 16 in TU's tops). Very flattering, comfortable and looks lovely!"
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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