BeFisetin® Announced the Global No.1 All-Natural Fisetin With SA-GRAS Status
Bonerge Lifescience, a trusted innovator in longevity ingredients, proudly announces a historic milestone: on April 2, 2025, its premium fisetin ingredient, BeFisetin ®, has achieved Self-affirmed Generally Recognized as Safe (SA-GRAS) status in the United States. This landmark accomplishment positions Bonerge as the first company globally to secure GRAS certification for fisetin powder, setting a new global benchmark for safety and reliability in the next-generation anti-aging market.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250413308210/en/
BeFisetin®: GRAS certified Fisetin for safe use in dietary supplements and health products.
BeFisetin: Establishing the Gold Standard to Address Chaos in the Fisetin Market
The current fisetin market is plagued by alarming quality inconsistencies. While vague claims of 'Fisetin 98% HPLC' dominate as the mainstream specification, actual fisetin content in these products ranges only between 75%-85%, with significant impurities concealed under this ambiguous standard.
For plant extracts derived from non-edible sources, the removal of harmful components is critical. Fisetin, extracted from inedible Anacardiaceae plants, contains large amounts of toxic lacquer, waxes, and wood debris. Eliminating these impurities is essential to producing safe, high-quality fisetin. Yet, the absence of clear, stringent quality standards has made it impossible to verify purity, allowing low-quality products to flood the market.
Many suppliers exploit rudimentary testing methods to falsely label products as '98% HPLC,' misleading consumers and perpetuating a cycle where inferior products overshadow genuine quality. This chaos forces brands to settle for subpar fisetin, stifling innovation in premium formulations.
Establishing a gold standard for fisetin quality has been Bonerge's mission from the start. Recognizing the challenges—extensive R&D, industry-first breakthroughs, and short-term financial sacrifices—we named our product BeFisetin as a constant reminder: 'To be or not to be' hinges on our commitment to redefine excellence in fisetin. BeFisetin is not just a product—it's a pledge to restore integrity and drive progress in the fisetin industry.
What Defines the Gold Standard for Fisetin?
BeFisetin: The 1st All-Natural Fisetin to be Granted SA-GRAS
BeFisetin ® is the first all-natural fisetin to attain SA-GRAS certification. For all dietary supplement ingredients, SA-GRAS represents a critical milestone, but its significance is unparalleled in advancing fisetin as a premium raw material. This certification sets the gold standard for the industry, requiring adherence to rigorous criteria: well-defined quality specifications, scientifically validated testing protocols, GMP-compliant manufacturing environments, and comprehensive safety assessments —all of which elevate fisetin from an underregulated botanical to a clinically trusted ingredient. By establishing these benchmarks, SA-GRAS not only ensures consumer safety but also paves the way for innovation in longevity-focused formulations.
'Beyond regulatory compliance, this accomplishment reflects our foundational commitment to scientific excellence and consumer safety—principles that drive every stage of our ingredient innovation,' stated Gloria, Product Manager of Bonerge. 'SA-GRAS BeFisetin ® provides brands with a scientifically validated ingredient that meets international regulatory requirements, enabling them to develop innovative products with assurance.'
A Vision for Trusted Longevity Foundation
The GRAS certification of BeFisetin ® marks the beginning of Bonerge's mission to redefine aging. By prioritizing rigorous science and consumer safety, Bonerge aims to foster transparency in the anti-aging market, and we are committed to providing scientifically grounded solutions that empower individuals to age healthily. As global interest in senotherapeutics grows, BeFisetin ® stands at the forefront, offering brands a trusted, scalable ingredient to meet the rising demand for effective and safe longevity products.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250413308210/en/
CONTACT: Cecilia Yang
[email protected]
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: HEALTH CONSUMER SENIORS FITNESS & NUTRITION RESEARCH SCIENCE VITAMINS/SUPPLEMENTS
SOURCE: Bonerge Lifescience
Copyright Business Wire 2025.
PUB: 04/14/2025 04:38 AM/DISC: 04/14/2025 04:38 AM
http://www.businesswire.com/news/home/20250413308210/en
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
an hour ago
- Business Wire
European Automotive, Mobility Firms Adopt AI, Robotics
LONDON--(BUSINESS WIRE)--Automotive and mobility enterprises in Europe are increasingly adopting AI and other technologies to lower costs and enhance product quality amid dramatic changes across the industry, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. European automotive enterprises are rapidly adopting digitalization and sustainability practices in all parts of their business. These initiatives are critical to navigating technological shifts and evolving customer expectations. The 2025 ISG Provider Lens ® Automotive and Mobility Services and Solutions report for Europe finds that the regional industry is at a critical juncture in 2025, navigating demands for sustainability and digitalization due to EU climate targets and evolving consumer expectations. Enterprises are investing in IoT, AI and robotics to enable real-time monitoring and predictive maintenance while making production lines more flexible. 'European automotive enterprises are rapidly adopting digitalization and sustainability practices in all parts of their business,' said Andreas Fahr, partner and manufacturing industry lead for ISG in EMEA. 'These strategic initiatives are critical to navigating technological shifts and evolving customer expectations.' To mitigate global supply chain risks and keep up with competitors, enterprises are localizing battery production, securing access to critical raw materials and investing in development of autonomous and connected vehicle platforms, the report says. These initiatives are designed to reduce dependence on imports and meet EU directives to make mobility more sustainable and maintain Europe's technological leadership. As the value of new vehicles increasingly depends on their digital capabilities, companies are integrating digital platforms and data-driven services to satisfy consumer preferences. The market is embracing personalized, flexible mobility solutions such as car-sharing, subscription services and ride-hailing. Strategies to provide these solutions target new revenue streams in urban areas where traditional ownership is impractical and environmental concerns are heightened. European automakers continue efforts to reduce emissions as the EU introduces stricter standards, such as the FitFor55 program, which pushes manufacturers to produce more low- and zero-emission vehicles, the report says. In addition, national environmental initiatives such as France's Crit'Air program encourage consumers and fleet operators to acquire lower-emission vehicles, subsequently driving manufacturers to prioritize cleaner vehicles. Companies in the region are also exploring new approaches to minimize the long-term environmental impact of EVs. They are adopting strategies such as battery recycling and second-life applications to address resource scarcity and waste management concerns, ensuring sustainable practices that align with efficient resource utilization. 'The European automotive and mobility sector is embracing lifecycle sustainability practices in product design,' said Harish B, manager and principal analyst, ISG Provider Lens, and lead author of the report. 'This approach mitigates environmental impact and addresses resource challenges.' The report also explores other European automotive and mobility trends, including growing investments in skills development and a surge in data connectivity transforming vehicles into digital platforms. For more insights into the challenges faced by automotive and mobility enterprises in Europe, along with ISG's advice for addressing them, see the ISG Provider Lens ® Focal Points briefing here. The 2025 ISG Provider Lens ® Automotive and Mobility Services and Solutions report for Europe evaluates the capabilities of 41 providers across five quadrants: Automotive Engineering and Manufacturing Services, Electric Vehicles and Mobility Services, Autonomous Systems and Software-defined Vehicles, Automotive Retail and Aftermarket Services and Technology Transformation and Consulting. The report names Accenture, Capgemini, Cognizant, HCLTech, IBM, Infosys, TCS, and Wipro as Leaders in all five quadrants. It names Akkodis and Tech Mahindra as Leaders in four quadrants each. KPIT, LTTS, PwC and T-Systems are named as Leaders in three quadrants. Deloitte, DXC Technology, EY and Tata Elxsi are named as Leaders in two quadrants. Aptiv, LTIMindtree and UST are named as Leaders in one quadrant each. In addition, CI&T, Cyient, Genpact and UST are named as Rising Stars — companies with a 'promising portfolio' and 'high future potential' by ISG's definition — in one quadrant each. A customized version of the report is available from T-Systems. The 2025 ISG Provider Lens ® Automotive and Mobility Services and Solutions report for Europe is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens ® Research The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. About ISG ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
Business Wire
an hour ago
- Business Wire
Everyone Talks CX. Almost No One Delivers.
VODNJAN, Croatia--(BUSINESS WIRE)--Global cloud communications platform Infobip has today released findings from a new study conducted by Harvard Business Review Analytic Services (HBR-AS) revealing a sharp disconnect in customer experience (CX): while 93% of those surveyed from the HBR audience recognize the high importance of creating positive conversational experiences, only 36% believe their organization is highly effective at it. Even more striking, just 11% report they're highly effective using AI to deliver human-like conversations. "It's time to rethink what customer experience really means in the AI era," said Ben Lewis, VP Marketing and Growth at Infobip. Share The untapped potential of AI in customer engagement The report, 'Conversational Experiences: The Untapped Potential of AI in Customer Engagement' highlights a gap between organizations' ambitions and execution: while many use SMS, messaging apps, email and chatbots at key points, most still fail to deliver the seamless, intuitive conversations customers expect. 'While everyone talks CX, almost no one delivers,' said Ben Lewis, VP Marketing and Growth at Infobip. 'When brands can't deliver meaningful, human-like conversations, they don't just lose efficiency - they lose trust. It's time to rethink what customer experience really means in the AI era'. Why are so many organizations falling short? The study identifies critical roadblocks standing between brands and the modern customer: poor visibility of activity across all platforms (48%), difficulty capturing customer data across all stages of the customer journey (46%) and challenges integrating AI-powered features into communication platforms (44%). Nearly half cite a lack of best practices around using communication platforms (49%) and insufficient investment in advanced conversational technology (48%). Improving conversational CX with automation, AI and integration Encouragingly, companies recognize the need to close the gap. Over the next 12 months, when it comes to improving conversational experiences, 50% are prioritizing making processes more automated, 41% are prioritizing enhancing the use of AI in conversations, and 39% are prioritizing integration of communication platforms. Infobip is leading that charge powering customer interactions that are automated, personalized and fully human at scale. 'This isn't about tools - it's about trust,' said Lewis. 'Every message, chatbot and notification should feel like it understands you. That's what we help brands deliver - across every channel, at any scale.' For more information or to download the full report, visit About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.
Business Wire
an hour ago
- Business Wire
Geneva Business School Celebrates 30 Years of International Excellence at Its Graduation Ceremony in Barcelona
BARCELONA, Spain--(BUSINESS WIRE)--Geneva Business School held its traditional graduation ceremony this week in Barcelona, marked this year by a very special occasion: the institution's 30th anniversary. With more than three decades of experience shaping business leaders in a globalized environment, Geneva Business School has consolidated its practical and international teaching model, inspired by Swiss academic standards, as a key reference in the Spanish educational ecosystem. 'Our students are entering a world marked by complex geopolitical challenges, a world in urgent need of a new style of leadership. Their education at Geneva Business School has instilled in them a deep understanding of what it means to lead with integrity on a global stage,' said Mrs. Nicola Jackman, Global Head of Academics at Geneva Business School, during her speech at the ceremony. With campuses in Barcelona and Madrid, Geneva Business School brings Swiss excellence into a multicultural environment. Its learning model is based on project-based learning, where students apply real-world skills and tools to business projects from the very beginning of their studies. Furthermore, its faculty is made up of active professionals with experience in key sectors such as finance, marketing, consulting, and entrepreneurship, ensuring a curriculum closely aligned with real market challenges. This year's graduation ceremony featured the special participation of two prominent figures in the business world, who shared with graduates their insights and advice on how to face their professional futures successfully. To guide students in this new chapter, Agustín Gómez, co-founder of Wallapop, and Francisco Campo, president of Planet Future Foundation, offered valuable advice aligned with the school's philosophy. 'These are the two simple things I want to share with my children—and with you—: first, knowing your greatest weakness will save you a lot of suffering. Second, discovering your natural talent will make it easier to find the places, projects, and people where you can shine,' said Agustín Gómez during his keynote speech. Francisco Campo, for his part, emphasized the importance of driving a positive and sustainable impact in the business and social environment, calling on graduates to apply their knowledge with a forward-thinking, committed, and transformative vision. 'I'm honored to take part in this year's ceremony, inspiring the graduating students and helping them face their fears as they embark on this new stage of their lives,' Campo stated. The more than 168 graduates of this year's class come from over 40 different nationalities, reflecting the global character of the institution. Geneva Business School has become a bridge between international talent and the European business landscape. In this sense, the impact of the Swiss model is particularly relevant: the school's importance within the Spanish context becomes clearer when analyzing the country's capacity to attract and retain talent. According to the latest World Talent Ranking from the Institute for Management Development (IMD), which evaluates 64 countries, Spain ranks 32nd, far behind Switzerland, which once again tops the list. This ranking clearly shows that while Spain continues to struggle in becoming a talent hub, the Swiss model stands out as a differentiator. In this context, Geneva Business School offers a clear solution: international-quality education from Spain, with a Swiss methodology and direct connection to the market. A strategic combination to prepare leaders capable of operating in global environments without having to leave the country to access top-tier education. In addition to classroom instruction, the school promotes close collaboration with companies and organizations, encouraging internships, expert-led workshops, and activities that connect the academic world with the realities of the labor market. This dynamic allows students to integrate from day one into demanding and constantly evolving environments. Another key pillar of Geneva Business School is its commitment to developing talent through motivation, creativity, and entrepreneurship. Students are encouraged to explore their potential, discover their purpose, and apply their skills in real-life contexts. In line with this mission, the event featured contributions from leaders in social impact and tech entrepreneurship. The school's mission goes beyond training graduates with technical competencies: it aims to have a positive impact on future business leaders by combining a rigorous methodology with personalized attention, high-quality resources, and a clear focus on professional success.
