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Visa queries jump as Wimbledon, F1 power global sports tourism: Atlys
Major sports events like Wimbledon 2025 and the ongoing Formula 1 season are sparking a surge in visa-related enquiries, a new report has shown.
Wimbledon 2025, scheduled in London from June 30 to July 13, has led to a 28 per cent rise in UK visa application queries, according to Atlys, a visa processing platform.
The tournament has evolved into more than just a tennis championship.
'Fans are extending their trips, combining matches with leisure and sightseeing, and turning Wimbledon into the centrepiece of broader summer travel plans,' stated Atlys in a release.
Since the season kicked off in March, visa search activity around key host nations has risen on the platform by 18–30 per cent.
'Countries like Italy, Monaco, Japan and the UK have seen elevated query volumes, aligning with the mid-season stretch of marquee races,' the release added.
'We're witnessing a global shift where major sporting events aren't just being watched, they're being chased across borders,' said Mohak Nahta, founder and chief executive officer, Atlys.
'Fans are planning entire international trips around these experiences, turning events like Wimbledon and Formula 1 into powerful travel magnets. From what we see in visa search trends, sports have become one of the most influential forces shaping global mobility. It's not just about attending a match or a race anymore; it's about being part of something bigger, something unforgettable,' Nahta added.
This is not the first time this has happened.
During the ICC Champions Trophy earlier this year, held in Dubai, there was a notable spike in sports-related travel.
Overall bookings to Dubai rose by nearly 45 per cent during the series in which India defeated New Zealand.
'This reinforces the growing influence of cricket in shaping regional mobility trends,' the report added.
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