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India Today
7 days ago
- Sport
- India Today
Stadium goals over staycations? Sports tourism is the new travel flex
Travel isn't just a trend anymore, it's become a lifeline for many. And if you're not travelling yourself, chances are you're scrolling through someone else's feed who just did. One of the hottest trends in travel right now? Sports fans are no longer content with cheering from their sofas, they're boarding flights and rooting for their players from the stands, IRL. And it's not just about cricket anymore. The passion spills beyond the 22 yards to racetracks and green solo trips, staycations, and workcations to luxury stays, people are now ready to spend more on travel - be it quick getaways or long luxury to stadiums: Rise of sports tourism The ongoing Formula 1 season and the upcoming Wimbledon 2025 have recently led to a surge in visa 2025, scheduled in London from June 30 to July 13, has sparked a 28 per cent rise in UK visa application queries, according to data by Atlys, a visa processing Formula 1 is doing more than revving up engines: it's driving tourism and visa queries for countries like Monaco, Italy, Japan, and the UK. Spread across countries, the data shows a rise from 18 to 30 per cent as people plan itineraries not just for the race but for immersive experiences too. Formula 1 is driving a surge in visa queries and travel. (Photo: AFP) Beyond stadiums and courtsWhile sport is fuelling more tourism, it's no longer limited to just the day of the event. Most fans are now keen to extend their trips, to explore, unwind, and experience more. According to a survey by Expedia Group, a US-based travel company, 3 in 5 travellers plan detailed itineraries that include destinations beyond the host hints at a major shift in the behavioural patterns of tourists. 'From what we see in visa search trends, sports have become one of the most influential forces shaping global mobility. It's no longer just about attending a match or a race, it's about being part of something bigger, something unforgettable,' says Mohak Nahta, founder and CEO of Atlys. Monaco offers a great travel experience for tourists who come for Formula 1 (Photo: Unsplash) While the trend is gaining serious momentum now, it actually began a little earlier. Ahead of the Paris Olympics in 2024, there was a 60 per cent increase in visa applications from India, along with a 50 per cent rise in sports tourism-related enquiries and a 45 per cent jump in group visa during the ICC Champions Trophy in Dubai, overall bookings to the city rose by nearly 45 per tourism isn't just having its moment, it's having an entire season. 'It represents 10 per cent of global tourism spending and is projected to reach $1.3 trillion by 2032. With the 2026 FIFA World Cup and the upcoming Olympics in Italy and Los Angeles, momentum is only picking up,' according to the survey.- EndsMust Watch
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Business Standard
25-06-2025
- Business
- Business Standard
Visa queries jump as Wimbledon, F1 power global sports tourism: Atlys
Sports events like Wimbledon and Formula 1 are driving a sharp rise in international visa searches as fans build entire travel plans around global sporting fixtures Major sports events like Wimbledon 2025 and the ongoing Formula 1 season are sparking a surge in visa-related enquiries, a new report has shown. Wimbledon 2025, scheduled in London from June 30 to July 13, has led to a 28 per cent rise in UK visa application queries, according to Atlys, a visa processing platform. The tournament has evolved into more than just a tennis championship. 'Fans are extending their trips, combining matches with leisure and sightseeing, and turning Wimbledon into the centrepiece of broader summer travel plans,' stated Atlys in a release. Since the season kicked off in March, visa search activity around key host nations has risen on the platform by 18–30 per cent. 'Countries like Italy, Monaco, Japan and the UK have seen elevated query volumes, aligning with the mid-season stretch of marquee races,' the release added. 'We're witnessing a global shift where major sporting events aren't just being watched, they're being chased across borders,' said Mohak Nahta, founder and chief executive officer, Atlys. 'Fans are planning entire international trips around these experiences, turning events like Wimbledon and Formula 1 into powerful travel magnets. From what we see in visa search trends, sports have become one of the most influential forces shaping global mobility. It's not just about attending a match or a race anymore; it's about being part of something bigger, something unforgettable,' Nahta added. This is not the first time this has happened. During the ICC Champions Trophy earlier this year, held in Dubai, there was a notable spike in sports-related travel. Overall bookings to Dubai rose by nearly 45 per cent during the series in which India defeated New Zealand. 'This reinforces the growing influence of cricket in shaping regional mobility trends,' the report added.
Hindustan Times
15-06-2025
- Entertainment
- Hindustan Times
Mere paas paa hai
They don't make fathers like that any more. So every generation would like to believe. Season 2025 brings yet another marketeer-mounted consumerist narrative, parading as Fathers Day. All these special days seem like another super-hyped season of a drama-dripping OTT series. Bigger. Bolder. Better or Battier. Narratives of Father's Day have changed. Sentimental subtexts may still be the same. Our generation didn't wait to celebrate a calendar date as Fathers Day or Mothers Day. Madaaris to marketeers It was Fathers Day whenever dads used to spruce up vintage Vespas or loud orange Lambrettas, boasting even louder carburettors, to trundle kids to the Gemini circus come to town. Now, the only circus that Pops and progeny get to watch is a Kapil chat show or 'chaat' show, an Arnab lion roar of a circus, or a Trump-Elon Musk verbal gymnastics trending on Twitterverse. It was Fathers Day whenever dads used to bundle off kids to sweat it out in nearby playgrounds over a Sunday kabbadi, kho-kho or cricket session. Now, new-age Sundays see a cushioned childhood, OTP-dishing dads and OTP-demanding kiddos lounging in the air-conditioned allure of multiplexes or malls, loading calories over cokes, kebabs and 'Krrish'. It was Fathers Day whenever dads whisked away offspring on weekends, to the lake for a date with the ducks or down a neighbourhood nukkad to witness a 'madaari's' monkey show. Now, what fathers and sons of a Digital India partake of is the entertainment dished out by new-age 'madaaris' -- many a gaming app, web series, social media influencers' Reels and such crap. Commercials get candid Nothing mirrors the paradigm shift in narratives better than some father-centric commercials. Who can forget that cult commercial of a cooking oil we grew up on, with a punchline that resonated our own heartbeats, 'My Daddy Strongest!' This Fathers Day, some commercials, in paying an ode to dads, voice a vocabulary belonging to the new digital age while being rooted in emotions that are age-old. There is visa processing platform Atlys's ad that salutes the clockwork punctuality of Papas. There is a Myntra ad shaping fatherhood into a fashion influencer, with a cheeky take on the term 'FD'. Dettol's #DadsCanToo ad is an ode to changing roles and shared parenting. Swiggy too swings into ready-to-jingle mode with its parody on a breaking news-addicted dad who is dished out a 'primetime menu'. One ad that evocatively mirrors the contrast as well as confluence of newer and ancient narratives is this season's Zomato ad. It paints a portrait of Papa as the original service provider. It projects Pop as the omnipresent, multi-tasking presence in our lives who delivers 24x7, without even a call or push of a phone button. Be it late night meals, ferrying for school or sports, fetching favourite fruits or goodies and all that. The ad's storytelling climaxes with a catchphrase that truly resonates with old-school parenthood -- 'For Appa, Who Works Harder Than a Hundred Apps.' Newer lenses, newer narratives. Fathers Day now comes all dressed up in Sunday best. The curious case of 'Honey, I Splurged The Kids.' chetnakeer@
Time of India
11-06-2025
- Business
- Time of India
Atlys salutes dads for being 100% on time in its new Father's Day campaign
HighlightsAtlys, a visa processing platform, releases a Father's Day ad that humorously highlights the iconic role of Indian fathers who prepare meticulously for events, paralleling the brand's own approach to visa processing. The advertisement features a calm father managing chaotic household preparations, showcasing his knack for organization as he arranges travel documents in a unique system, reinforcing the message that paperwork is never a reason for delays. Santosh Hegde, head of marketing at Atlys, emphasizes the relatable and cheeky tone of the film, which resonates with anyone who has experienced their father's punctuality, while Mohak Nahta, founder and chief executive officer of Atlys, connects the brand's values to the characteristics of Indian dads. Atlys, a visa processing platform , celebrates Father's Day with a relatable film that turns the spotlight on the most iconic timekeepers of Indian households: dads. In the ad, Atlys draws a parallel between the way fathers meticulously prepare for life's small (and big) events and the brand's own approach to visa processing. The result? A visual rollercoaster that's equal parts chaos and calm, much like dads themselves. The ad taps into a universal Indian experience: a father who's always two steps ahead, never breaks a sweat, and makes everyone else look like they're chasing a moving train. The ad opens to a dad waking up before his alarm, as the line flashes: "Atlys is worried. It has competition." It's a cheeky nod to the one person who never needs a wake-up call. He's dressed before sunrise, reaching for the newspaper before it even hits the doorstep; not because the paperboy is late, but because dad is always early. As the household descends into a frenzy of last-minute chaos, he remains perfectly calm, quietly polishing his shoes. While the rest of the family scrambles to get ready for a 6PM event,he remains perfectly calm, quietly polishing his shoes since he got ready at 2PM. When it's the son's time to travel, his documents aren't just in order... they're arranged in alphabetical, chronological and a mysterious third system only dad understands. Because for dad, paperwork is never the reason a trip gets delayed. The final endplate delivers the brand's punchline: Indian dads are 100 per cent on time and Atlys is only 99.2 per cent of the way there. Santosh Hegde, head of marketing at Atlys said, "The tone is intentionally cheeky and familiar because let's face it, every Indian kid has lived this film." Mohak Nahta, founder and chief executive officer of Atlys said, "They represent what we've always aimed to be: ready before time, calm in chaos and borderline clairvoyant about getting things right. That's how we run Atlys." The film was conceptualised and scripted entirely in-house, showcasing Atlys' growing creative muscle alongside its product reliability. The visual language borrows from modern meme aesthetics: tight frames, locked shots and blink-and-you'll-miss-it details, all working to mirror the manic precision that dads and Atlys share. The campaign strikes a chord with anyone who's watched their father turn punctuality into performance art. It's advertising that doesn't overthink itself, choosing instead to celebrate the obsessive world of Indian dads while positioning Atlys as the logical heir to that legacy of getting things done right and on time. Watch the video here:
Time of India
11-06-2025
- Business
- Time of India
Visa-free entry boosts travel to Philippines; online searches from India jump 28%; surge led by couples, first-time travelers
AI image NEW DELHI: Travel searches for the Philippines have surged among Indian tourists after the country announced visa-free entry for Indian passport holders, allowing stays of up to 14 days. According to visa processing platform Atlys, searches from India for travel to the Philippines jumped 28% after the update. Before the announcement, the country ranked eighth among the most searched Southeast Asian destinations by Indian travellers on Atlys. It has now jumped to third place, just behind Thailand and Indonesia. According to travel platform Atlys, searches for the Philippines jumped 28% soon after the announcement, and a sustained 20–30% increase in demand is expected over the coming months. "After the announcement, it swiftly climbed to third place, trailing only Thailand and Indonesia. The sudden repositioning underscores the significant impact visa accessibility can have on destination interest, particularly within India's fast-growing outbound travel market," Atlys said in a statement on Tuesday. Data from Atlys shows that the surge is mainly driven by couples and honeymooners, who account for 42% of all recent Philippines-related searches. Solo travellers make up 27%, primarily from metro cities like Mumbai, Delhi, and Bengaluru. Families represent another 21%, with many planning multi-stop itineraries that combine beach destinations like Palawan and Cebu with the city attractions of Manila, reported PTI. The policy change has also opened doors for first-time international travellers, who are increasingly seeing the Philippines as a viable and attractive destination without the hassle of visa applications. The Philippines officially joined a growing list of countries offering visa-free or visa-on-arrival entry to Indian tourists on Sunday. Others in this group include Thailand, Malaysia, Sri Lanka (free e-visa), Seychelles, Indonesia (visa on arrival), Maldives, Nepal, and Hong Kong (with online pre-clearance), according to Anil Kalsi, Vice President of the Travel Agents Federation of India. "Indian nationals may enter the Philippines without a visa for a non-extendible and non-convertible period of 14 days for tourism purposes, upon presenting a passport valid for at least six months beyond the contemplated stay, confirmed hotel accommodation/ booking, proof of financial capacity, and return or onward ticket to the next country of destination," the website of the Philippines embassy in New Delhi said. "Indian nationals holding valid and current American, Japanese, Australian, Canadian, Schengen, Singapore or United Kingdom (AJACSSUK) visas or residence permits may enter the Philippines without a visa for a non-extendible period of 30 days for tourism, upon presenting a passport valid for at least six months beyond the contemplated stay, and return or onward ticket to the next country of destination," it added. Adding to the momentum, Air India will launch direct flights between Delhi and Manila starting October 1, 2025, improving travel access. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
