There's More to the Danish 'Fashion' Band Fame Hunter Than Their Glam Style

Vogue

15-05-2025

We have Jørgensen to thank for the emergence of Fame Hunter. In 2024 the designer was creating clothes in a Y2K revival vein under her label Iconic Visions when she was selected as one of 10 creatives to reinterpret the Adidas Superstar. She envisioned her campaign with a live band; not finding one ready-made, she created one. The team having been formed, they wrote the songs 'Low Moral Superstar' and 'Sugar Violence' (the latter is included on the EP) to perform at the launch event. The performance was so well-received that the 'band' booked gigs and the four friends decided to become legit—after a fashion.
Fame Hunter is an electro-pop act with danceable and infectious tunes sung in falsetto. Sonne and Vaupel have quippily described their sound in a kind of word picture as 'the sonic equivalent of smudged eyeliner and cigarette smoke.' Visuals, on which Sonne works in tandem with Jørgensen, are so integral to Fame Hunter's core, that when I got the front people on the phone, one of my first questions was if they were a fashion band—apart from the fact that they premiered 'Disappear' at Nicklas Skovgaard's fall 2025 show at Copenhagen Fashion Week. 'Yes and no,' said Sonne, 'because there is something about the words 'fashion band' that gives me the icks. But then again, I'm also like, 'Fuck, yeah, we're a fashion band.'
Fame Hunter's two leads come from very different backgrounds. Vaupel studied sound design and was in the music industry releasing cassette tapes under various aliases. Sonne was trained as a dancer before getting into modeling and art direction and had never sung before. While they both embrace OTT glamour, you might say Sonne is the Barbie to Vaupel's Bratz doll. 'I really love the whole princess vibe meets the gothic vampire chick,' notes Vaupel, a trans woman who says 'femininity is super important for me.'
Blonde, with a penchant for big hair and sunglasses, Sonne has an androgynous style that leans into the ladylike and pastels. When we Zoom, he's wearing a robin's-egg blue Miu Miu coat with a prim bow, while the dark-haired Vaupel is in a printed black metal tee cut to reveal her shoulder, with black lace tights. Sonne often wears Skovgaard's poufs, while Vaupel is partial to the work of Alectra Rothschild/Masculina.