Deborah Pead: How do you mess up a Kiwi classic like Jaffas?
THE FACTS
'We are unfortunately unable to keep making Jaffas due to declining sales,' said RJ's.
'There have sadly not been enough people buying Jaffas in recent times to support its continued ranging on shelves.'
What a cop-out. And here's some PR advice for free: Don't blame the customer for
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Otago Daily Times
2 days ago
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Otago lolly firm chews over Jaffa alternative
Oamaru-based sweets-maker Rainbow Confectionery has said it would consider launching its own alternative to Jaffas as "we believe the Kiwi customers deserve quality New Zealand-made confectionery". PHOTO: PETER MCINTOSH It may not be the end of the Jaffa after all. An Otago confectionery company has not ruled out creating its own alternative to the beloved orange treat it has dubbed an "iconic Kiwi favourite". RJ's Confectionery announced on Tuesday the sweet was being discontinued indefinitely, citing declining sales. Rainbow Confectionery general manager Brent Baillie said they were sad to see the "iconic" product taken away from New Zealand consumers. "Jaffas are as much of a cultural symbol to New Zealand confectionery lovers as Snifters were and their supporters will be left feeling a bit put out." It was a sign of the times, as excessive manufacturing costs had "severely impacted" the options to produce products that were not sold on volume. "This is just another example in a long line of departed iconic Kiwi favourites." Brent Baillie. Photo: file But when asked if the Oamaru-based sweets-maker would consider launching its own alternative to Jaffas, Mr Baillie said: "Yes, definitely, as we believe the Kiwi customers deserve quality New Zealand-made confectionery". There was no "real alternative" to the product on the market, he said. Jaffas were originally produced by Australia's James Stedman-Henderson's Sweets Ltd, in 1931. In 2018, Levin-based RJ's Confectionery announced the signing of a deal with Mondelez International to take over the manufacturing and production of the sweet. That followed the closure of Mondelez's Dunedin factory months earlier, which produced its New Zealand Cadbury's products. The city's annual Jaffas race down Baldwin St was last held in 2017.
Otago Daily Times
3 days ago
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Confectionery company may launch alternative to ‘iconic' Jaffa
Oamaru-based sweets-maker Rainbow Confectionery has said it would consider launching its own alternative to Jaffas as "we believe the Kiwi customers deserve quality New Zealand-made confectionery". PHOTO: PETER MCINTOSH It may not be the end of the Jaffa after all. An Otago confectionery company has not ruled out creating its own alternative to the beloved orange treat it has dubbed an "iconic Kiwi favourite". RJ's Confectionery announced on Tuesday the sweet was being discontinued indefinitely, citing declining sales. Rainbow Confectionery general manager Brent Baillie said they were sad to see the "iconic" product taken away from New Zealand consumers. "Jaffas are as much of a cultural symbol to New Zealand confectionery lovers as Snifters were and their supporters will be left feeling a bit put out." It was a sign of the times, as excessive manufacturing costs had "severely impacted" the options to produce products that were not sold on volume. "This is just another example in a long line of departed iconic Kiwi favourites." Brent Baillie. Photo: file But when asked if the Oamaru-based sweets-maker would consider launching its own alternative to Jaffas, Mr Baillie said: "Yes, definitely, as we believe the Kiwi customers deserve quality New Zealand-made confectionery". There was no "real alternative" to the product on the market, he said. Jaffas were originally produced by Australia's James Stedman-Henderson's Sweets Ltd, in 1931. In 2018, Levin-based RJ's Confectionery announced the signing of a deal with Mondelez International to take over the manufacturing and production of the sweet. That followed the closure of Mondelez's Dunedin factory months earlier, which produced its New Zealand Cadbury's products. The city's annual Jaffas race down Baldwin St was last held in 2017.
NZ Herald
3 days ago
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Deborah Pead: How do you mess up a Kiwi classic like Jaffas?
Levin-based lolly company RJ's has stopped making Jaffas. Photo / Getty Images THE FACTS 'We are unfortunately unable to keep making Jaffas due to declining sales,' said RJ's. 'There have sadly not been enough people buying Jaffas in recent times to support its continued ranging on shelves.' What a cop-out. And here's some PR advice for free: Don't blame the customer for
