Seven Media partners with Joe Lewis Company to elevate brand experiences
The partnership follows a year of successful collaborations, including a major activation around the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and sets the stage for both companies to expand their reach and impact in the UAE and Saudi Arabia.
By combining Seven Media's ability to craft compelling brand narratives with JLC's expertise in executing major large-scale events, the two companies will offer a seamless, end-to-end solution for brands looking to create unforgettable experiences.
'Seven Media has always been about pushing boundaries in how clients connect with audiences,' said Gregg Fray, Owner of Seven Media. 'Partnering with Joe Lewis Company takes this to another level. Its well-deserved reputation for delivering some of the biggest and most complex events in the world speaks for itself, and together, we can offer something truly unique in the UAE and Saudi Arabia, combining powerful storytelling with flawless execution on the ground.'
JLC is behind delivering some of the most high-profile live events and experiences globally, such as Super Bowl experiences in America, brand activations for Fortune 500 companies, Special Olympic ceremonies, competitions and major entertainment productions.
'We've built a reputation for producing some of the most spectacular events globally, and our work with Seven Media over the past year has proven how powerful our collaboration can be,' said Joe Lewis, Founder of Joe Lewis Company. 'Whether it's global sporting events, major brand activations, or entertainment spectacles, we pride ourselves on delivering world-class experiences. This partnership allows us to bring that expertise to the UAE and Saudi Arabian markets in an even bigger way, providing brands with a truly integrated approach.'
Lewis concluded that the partnership will focus on delivering large-scale events, brand activations, and content-led experiences, leveraging the teams' deep local knowledge and world-class execution capabilities to brands and clients in the UAE and KSA.
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