Kriti Sanon's skincare brand achieved Rs 400 crore in two years: ‘Targeting at Rs 1,200 crore next'

Indian Express

3 days ago

About two years ago, Bollywood actor Kriti Sanon launched her skincare company: Let's Hyphen. While she became the face of the brand, she collaborated with the team behind McCaffine, which was co-founded in 2016 by Tarun Sharma, Vaishali Gupta, Saurabh Singhal, Vikas Lachhwani and Mohit Jain. The same team pushed the growth of Let's Hyphen, which has achieved an annual revenue of Rs 400 crore in just two years.
In a recent interview with CNBC-TV18, Kriti Sanon and Tarun Sharma shared the progress of their beauty brand. During their conversation, Kriti shared that she invested capital while building Hyphen. When asked the value, Tarun Sharma replied, 'Enough for us to scale in the first year.'
Speaking about the targets they wanted to hit after achieving Rs 100 crore in the first year, Kriti shared, 'It was all part of our vision board. Actually Rs 100 crore came from the both of us. From the second year, whatever number he quoted, I just added a little and then aimed it because I know whatever he is saying, he is sure he can achieve it. So why not aim higher.' Tarun quickly added, 'She keeps on wishing. I say one number. For example: 'In four years, we will do this.' And she says, 'We can… but… can we do this?''
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Revealing the target Kriti has set for them currently, Tarun shared, 'Rs 1,000 crore in the next four years.' Kriti quickly corrected him, and said, 'No, this is his target.' Tarun then shared, 'Rs 1,000 crore is what I have set myself on. She is pushing for Rs 1,200 crore. We will see where we get.'
Kriti said, 'I believe we can achieve Rs 1,000 crore in 2-3 years. So I have to push. You've got to dream bigger.' Explaining her ambition, Kriti shared, 'We thought of achieving Rs 400 crore in 2 years, but it happened in just 1 year. So I believe in my team and I know that we can do it.' Tarun laughed as he said, 'And good partners push each other.'
Kriti said that she was apprehensive about the extra scrutiny that she'd get for becoming an entrepreneur, but she was prepared for it. 'Sometimes when it comes from a celebrity, there is a lot of scrutiny that happens. And I knew our products were good. So I didn't want to get unnecessary negativity because of my name being attached to Hyphen. Fortunately, I think some highs and lows we all have and that is all part of our journey,' she said.