Bentley Teases New Emblem Ahead of Future Vision Concept Reveal
Bentleyhas introduced a redesign of its iconic Winged B emblem, marking the fifth update in the brand's 106-year history. Created entirely in-house under Director of Design Robin Page, the new emblem embraces a modern aesthetic, featuring sharper, more dramatic wings and a jewel-like central 'B' inspired by luxury watchmaking.
The redesigned wings drop the lower feathering for a cleaner, more sculpted shape, and the inner diamond pattern has been refined. The emblem's centerpiece, the 'B' centre jewel, is now standalone-capable, designed for use independently in digital and product contexts.
This emblem will make its full debut on July 8, when Bentley reveals a future vision concept car, previewing the next era of its design language. The new logo will also be celebrated during the opening of Bentley's state-of-the-art Design Studio in Crewe on July 7.
Originally designed by F. Gordon Crosby in 1919, the Winged B has evolved sparingly over the decades, reflecting the company's heritage while adapting to new eras. This 2025 version aims to signal Bentley's commitment to simplification, precision and modern luxury, ahead of a new generation of handcrafted vehicles.
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Miami Herald
21 minutes ago
- Miami Herald
A Bentley Pick-Up Truck Is More Likely That You'd Imagine
A few years ago, if you wanted a comfortable and quick daily-driver truck, your choices were pretty limited. Maybe a Ram TRX or a Ford F-150 Raptor if you wanted power with some plushness. But what if you had a nearly unlimited budget, wanted uncompromising luxury, and still needed a bed big enough to haul more than golf bags? Believe it or not, Bentley's in-house coachbuilder, Mulliner, could be your answer. On its website, Bentley says, "With Mulliner, the possibilities are endless." Mulliner was the very first coachbuilder and has been reimagining Bentleys since 1923. Most of the time, Mulliner builds involve custom paint colors, personalized interiors, and bespoke details. One of their most recent projects, the Bentley Mulliner Batur, shares the majority of its mechanical parts with the Continental GT Speed, but is built from the ground up to meet its client's request. Only 18 examples will be built, and cost $1.2 million a pop. In a recent interview with Australia's CarSales, Bentley sales and marketing executive, Christophe Georges, confirmed that a Bentley pickup isn't beyond the realm of possibility. When asked if Mulliner could build such a vehicle, Georges responded, "Fundamentally, there is no real limitation." That might sound like PR fluff, but we think it holds some real weight. All that's needed is enough customers willing to bankroll the build. At first, the idea of a Bentley pickup sounds far-fetched. But think about how much the auto industry has changed in just a decade. Lamborghini makes an SUV. Rolls-Royce does too. Ferrari sells a V12-powered family car. Minis have grown larger than some crossovers, and Dodge makes the Charger muscle car without an engine. Bentley's current lineup includes a grand touring coupe, a convertible, a luxury sedan, and an SUV, with an electric version on the way. The next logical step would be to reinvent the pick-up truck. The name and price remain a mystery, but if history has taught us anything, it'll probably be something overly pretencious like "Ascendant" and cost ast least $500,000. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Hamilton Spectator
a day ago
- Hamilton Spectator
Haldimand councillors ‘appalled' as mayor fires top civil servant using expanded powers
The mayor of Haldimand County fired the rural municipality's top civil servant on Friday in what some observers suspect is a case of political payback — a charge the mayor denies. In a short news release, the county announced the 'departure' of chief administrative officer Cathy Case as of June 27. Case was dismissed using so-called 'strong mayor' powers, which give Mayor Shelley Ann Bentley the unilateral authority to fire the CAO without a vote of council. Haldimand Mayor Shelley Ann Bentley accepted strong-mayor powers after first refusing them. The news release did not explain why Case was let go. In an email to The Spectator on Wednesday, Bentley said the CAO's role is being 'restructured' as part of 'a broader effort to reduce the strain on taxpayers and to ensure the county's decisions reflect the needs of the people, not the desires of our officials.' Bentley was elected on her opposition to a provincial minister's zoning order (MZO) that would allow the county to review a proposal from Empire Communities to build 15,000 homes on industrial land beside the Nanticoke steelworks . 'Since taking office, I have faced significant pushback from within the county and beyond,' Bentley said in her message to residents, adding she remains 'committed to putting control back into your hands.' 'Change can be uncomfortable, but at times necessary to better serve the majority,' she said. The timing of Case's firing raised some eyebrows — both because of recent praise of her work and the fact an investigation launched by Case and her counterpart in Norfolk County, CAO Al Meneses, implicated Bentley's office in a leak of confidential documents . Case had just received what two Haldimand councillors described as a glowing performance review, and the veteran civil servant recently led the reorganization of Haldimand's civil service with a new focus on long-term strategic planning. In the spring, after months of consultation, she presented a 20-year strategic plan to council, the first long-term plan for the municipality since 2001. 'Everyone was very satisfied with her work,' Coun. Patrick O'Neill told The Spectator on Monday. 'These were huge projects that she was head of. They literally just got put on their feet and now she's not there to carry through with them.' O'Neill said he was 'very disappointed' and 'definitely surprised' Case was fired not long after a unanimous and 'resounding' endorsement from council. 'In my opinion, there's nothing performance-wise or workwise that would constitute this situation,' he said. Coun. John Metcalfe said he is 'personally appalled' by Case's dismissal. 'And so are the residents that have also contacted me,' said Metcalfe, who learned of the move in an email to council and municipal staff early Friday afternoon, not long before the news became public. 'We were in total shock. Nobody on council knew,' Metcalfe said on Monday. Case's firing for 'vague' reasons has 'demoralized' county employees, he added. 'She worked her way up in the organization and checked all the boxes. Never an issue with professionalism (or) integrity with Cathy Case,' Metcalfe said. 'I can't say enough about her.' Case could not be reached for comment. She started her tenure as interim CAO in June 2023, succeeding Craig Manley upon his retirement. Her position became permanent that October. At that point, the lifelong Haldimand resident had spent more than 30 years working for the municipality, rising to general manager of corporate and social services before being appointed to the top job. Haldimand's mayor faces a probe by the county's integrity commissioner after confidential correspondence regarding the merger of the Haldimand-Norfolk and Brantford-Brant health units was allegedly leaked from Bentley's office in February and posted to a public Facebook page. A private investigator alleged the documents were used in an attempt to influence the recent provincial election by discrediting Norfolk Mayor Amy Martin, who ran against incumbent MPP Bobbi Ann Brady, a political ally of Bentley's. The investigator determined the documents were printed in Bentley's office at the mayor's direction. But as Bentley refused to be interviewed, he could not say for sure how they ended up on social media. Bentley later denied involvement in the leak but shared the correspondence with The Spectator and on social media, saying in a statement she 'do(es) not believe the documents are, or should be, confidential.' 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After Haldimand council voted unanimously to reject strong-mayor powers in 2023, Bentley told The Canadian Press the powers had the potential to turn the municipality into 'more of a dictatorship.' 'We don't think that having one person make the decisions of the whole municipality is fair,' the mayor said at the time. But when the Ford government again offered Haldimand expanded mayoral powers last April, Bentley signed on without first bringing the matter to council for debate. 'She accepted the powers without informing the public, council or staff,' O'Neill told The Spectator. Bentley subsequently rebuffed a request from council during a May meeting to delegate authority over staffing decisions to council, instead reserving that power for herself. About a month later, Case was shown the door. All council members were involved in the decision to hire Case as interim CAO in 2023, O'Neill noted. 'And now the mayor doesn't feel it necessary, because of the strong-mayor powers, to include us in the termination,' he said. On Wednesday, Bentley said she accepted strong-mayor powers in deference to voters' 'concerns about the direction of the municipality,' particularly the Nanticoke MZO and the rapid pace of development. 'I will use these tools to deliver on the promises I made — lower costs, efficient decision-making, and municipal government that puts residents first,' Bentley said. Haldimand did not announce an interim CAO as Case's replacement, only saying senior staff 'will rotate in the role on a weekly basis.' O'Neill is concerned Bentley's decision to fire the CAO could hamper efforts to recruit civil servants, which he said was already a challenge. 'Word does travel,' the councillor said. 'What a potential (employee) looking at Haldimand County right now might think, it really worries me.' Error! Sorry, there was an error processing your request. 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Fast Company
2 days ago
- Fast Company
Bentley modernized its logo without pulling a Jaguar
Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in company history. A Jaguar-style rebrand this is not. The British luxury automaker's 'Bentley Wings' are a chrome winged monogram showing a white B for founder Walter Owen Bentley's last name inside a black oval. Originally designed by British automotive illustrator F. Gordon Crosby, updates were made in 1931, the 1990s, and 2002, according to the company, but the changes were small and subtle. A tweak in the angle of the wings here, changes to the decorative elements on the metallic seal there, but the form has stayed the same. The company's latest logo redesign of its 'Winged B' logo still keeps most of the basic elements in place, but it's the sleekest, most minimalist version yet. Designed in-house by a creative team led by Bentley director of design Robin Page and based on a concept by Young Nam, a member of the company's interior design team, the new wings have been reshaped and abstracted with the feathers turned into a radial diamond design. The B mark, which Bentley calls the emblem's center jewel, was redesigned to be able to stand on its own as a mark without wings, and the feathers below it were removed to look cleaner. The details, like a bevelled glass edge, were inspired by luxury watch design. Look at Bentley's logo evolve, and like a Transformer or Animorph book cover, it slowly changes one frame at a time from bird to machine as the wings go from soft to sharp. Bentley says its new shape was inspired by the the angled wings of a peregrine falcon, but it also looks more high tech. 'The mission in designing the new emblem was to capture some of the beautiful details from the previous designs — for example, the diamond pattern of the inner wings and the B 'centre jewel' — but create a more modern and progressive design,' the company said in a statement. Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a controversial all-lowercase sans-serif logo. Rather than build off the brand's legacy and heritage like Bentley, Jaguar started from scratch, and so far, it hasn't paid off, as production, and thus sales, are down. Still, the rebrands for both British luxury automakers are signs of a larger shift as companies adapt for a future that's more electric. There's an industry-wide trend towards lighter, rounder, simpler logos. Whereas car logos once resembled the physical car badges, brands like Audi, Toyota, and Volkswagen have in recent years flattened and de-chromed their logos. For Bentley, the rebrand signals a new era. The company plans to debut its first fully electric vehicle next year and promised a new line-up of products to come. Next Tuesday, it will unveil a still-under-wraps concept car and new design studio at its headquarters in Crewe, England. Reimagining a legacy brand for the future can be challenging, but Bentley's finished product delivers on the mission it set out to accomplish. Without jettisoning the core visual elements of it's long-running brand, designers found a way to make heritage look modern and new.
