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Billionaire drinks family acquires historic whisky brand

Billionaire drinks family acquires historic whisky brand

William Grant & Sons has hailed the double acquisition of The Famous Grouse and Naked Malt brands from The 1887 Company, part of Glasgow-based Edrington.
The North Lanarkshire-based buyer said: 'This historic moment for WG&S demonstrates the company's commitment to the global Scotch whisky category and confidence in the future of the wider spirits industry.'
The Famous Grouse and Naked Malt join WG&S' portfolio alongside Glenfiddich, The Balvenie, Hendrick's Gin and Monkey Shoulder.
The firm added: 'The Famous Grouse is Scotland's best-selling whisky and one of the top-selling Scotch whisky brands worldwide, renowned for its quality and heritage, while Naked Malt has garnered a loyal following among whisky enthusiasts and has significant growth potential within the blended malt segment.'
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Søren Hagh, WG&S chief executive, said: 'I am delighted to complete this acquisition and welcome The Famous Grouse into our portfolio. It is a remarkable Scottish brand with rich history and a strong market position in a number of countries.
'Over the coming years, we will build on this strong foundation and work to evolve the brand into a true global icon. We also see a lot of potential in Naked Malt, which will be a great addition to our portfolio. Together, these brands perfectly complement our vision for growth, and we look forward to investing in their future and sharing their stories with whisky lovers around the world.'
The firm also said: 'A dedicated team is in place to ensure a smooth transition from The 1887 Company, and continuity for customers and consumers of these much-loved brands.'
William Grant & Sons is a sixth-generation distiller founded by William Grant in 1887.
The Famous Grouse was founded by Matthew Gloag, who started blending whisky in the 1890s, and was launched officially in 1897 'as a reward to be enjoyed after a day in the Scottish countryside among friends'.
The value of the sale was not disclosed.
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