Who is Mitch Lane? The budget food guru helping families beat the cost of living

Scottish Sun

10 hours ago

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TIKTOK is the place to be if you are a foodie, with creators everywhere teaching doom scrollers how to cook.
But while many of them are former award-winning, Michelin-trained, multi-hyphenated chefs, one self-taught home cook has garnered a major following.
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Mitch Lane was invited to appear at BBC Good Food Show in 2023
Credit: Instagram/@mealsbymitchofficial
Who is Mitch Lane?
Mitch Lane is not like your average food TikToker.
The dad of three is from Wolverhampton and has been posting his food-based content on social media since 2020.
He is 32 years old and was previously a tool salesman in Walsall.
His first post on his TikTok account was a mouthwatering Kinder Bueno, and from there, his platform grew.
His first viral video came after he reconnected the famous McDonald's Big Mac from scratch, receiving over a million views on that alone.
Since then, the proud Wolves Football Club fan has amassed over 1.2million loyal followers who stayed tuned to see his latest creation.
His ethos is about helping people save, without scrimping on taste, and so Mitch has been praised for his honest and empathetic addressing of the current cost-of-living crisis.
What are his books?
Mitch has made it his mission to show busy parents how to cook on a budget, and he brought his TikToks to written form after releasing two cookbooks.
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Mitch Lane has produced two cookbooks all around helping families save money
Credit: Instagram/@mealsbymitchofficial
The self-taught chef authored his debut book, Feed Your Family For A Fiver, which was released in 2023.
This book is packed full of easy, comforting, crowd-pleasing recipes that anyone can make on a budget, no matter your experience.
From Tandoori Chicken Traybake to Budget Carbonara, Mitch makes life easy for his readers.
The book received great acclaim, becoming a Sunday Times Bestseller.
And so, he produced a follow-up in 2024, Feed Your Family For A Fiver – In Under 30 Minutes!
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Mitch Lane released his second book in 2024
Credit: Instagram/@mealsbymitchofficial
Mitch spoke to the Sun previously about his motivations for his books.
He said: 'I want all you busy, budget-conscious folk to enjoy tasty, comforting meals without breaking the bank.
'And with planning, you can make all these recipes within half an hour.
'Cheap and quick, it's what we need.'
What is Mitch Lane doing now?
Mitch attributes his success to Lockdown, as after being stuck indoors for months on end, he decided to start creating content.
While he is an social media sensation, Mitch's life has not changed drastically.
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Mitch Lane says not much has changed in his life, maintaining his day job
Credit: Instagram/@mealsbymitchofficial
By day, he is still working as a hardware supplier, selling nuts and bolts, the same job he has had since I left school at 17.
But he has still managed to meet his idols, as he was invited to appear at BBC Good Food Show in 2023 alongside The Hairy Bikers and Ainsley Harriott.
He told The i Paper: "For my friends and family at home, I think it is both weird and exciting to see me achieving this success.
"You don't tend to see people from Wolverhampton on the telly, so when one of us is on there, we really cheer each other on."