Netflix Stock (NFLX) Jumps Despite UI Update Complaints
Confident Investing Starts Here:
Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions
Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter
Over on X, one user said the new update was 'awful,' while another called it 'diabolical.' Another went so far as to call for the resignation of whoever was behind the change to the streaming service's UI.
One Reddit thread, titled 'I HATE the new layout…,' has amassed nearly 400 upvotes and 200 comments from users unhappy about the new UI. Complaints in this thread include how 'clunky' the new layout is, the lack of a 'coming soon' section, thumbnails that expand when hovered over, and the increased amount of scrolling required to navigate content on the platform.
NFLX Stock Unaffected By UI Criticism
Despite the wailing and gnashing over the Netflix UI change, shares of NFLX stock haven't been negatively affected. The company's shares were up half a percent on Thursday, extending a 37.41% year-to-date rally and an 86.74% 12-month increase.
Analysts also haven't been worried about the UI change. Top analysts reiterated bullish ratings earlier this week, including:
A Buy rating and $1,400 price target from Jefferies' James Heaney.
A Buy rating and an increased $1,416 price target from DBS' Sachin Mittal.
Is Netflix Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts' consensus rating for Netflix is Strong Buy, based on 29 Buy and nine Hold ratings over the past three months. With that comes an average NFLX stock price target of $1,233.97, representing a potential 0.56% upside for the shares.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
40 minutes ago
- Yahoo
Netflix Forges Groundbreaking Bundling Deal With Top Middle East Broadcaster MBC Group
Top Middle East broadcaster MBC Group has forged a groundbreaking partnership with Netflix under which the U.S. streaming giant will play alongside its Shahid streamer on MBC's recently launched MBCNOW entertainment content aggregator. The newly created bundle will combine Netflix and Shahid in addition to MBC's linear TV channels, under one single subscription. More from Variety Adam Sandler Remembers Cameron Boyce In Subtle 'Happy Gilmore 2' Tribute Netflix Adapts Hit Korean Reality Show 'Physical 100' in Italy Film and TV Help Drive Madrid's GDP, Economic Growth as They Consolidate as Strategic Priorities for the Region This first-of-this-kind partnership for Netflix in the Middle East and North Africa (MENA) follows similar carriage deals recently struck between major TV networks in Europe and streaming services, starting with Netflix and French broadcaster TF1 and followed by Prime Video and France Televisions, which is another French broadcaster, and by Disney+ and Britain's ITV in the U.K. As of December 2024 Shahid – which is the MENA region's top streamer – had 4.4 million subscribers, while Netflix had 3 million subs, according to the most recent figures from global analyst Omdia. 'This groundbreaking partnership is one for the books,' said Fadel Zahreddine, group director of emerging media at MBC GROUP is a statement. 'To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we're very excited for what's to come,' the executive added. 'This is definitely the future of streaming and content consumption,' noted Bhanu Chaddha, MBC Group's director of distribution and TV products. Commented Mohammed Al Kuraishi, head of business development and partnerships, Middle East and Africa at Netflix: 'We're thrilled to have MBC Group join forces with Netflix to bring its content to our audiences under the convenience of a single subscription.' The MBC/Netflix bundle combines Shahid's vast library of Arabic TV shows, films, and documentaries – including a substantial number of original productions – along with Netflix's full catalogue. The bundle will give customers 'a saving of more than or 21% compared to individual subscriptions,' according to the statement. Streaming is booming across the MENA region, where the OTT subscription video market, led by MBC's Shahid, generated revenues estimated at $1.2 billion in 2024, according to Omdia, which projects continued MENA market growth. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? Final Emmy Predictions: Talk Series and Scripted Variety - New Blood Looks to Tackle Late Night Staples
Yahoo
an hour ago
- Yahoo
Netflix Forges Groundbreaking Bundling Deal With Top Middle East Broadcaster MBC Group
Top Middle East broadcaster MBC Group has forged a groundbreaking partnership with Netflix under which the U.S. streaming giant will play alongside its Shahid streamer on MBC's recently launched MBCNOW entertainment content aggregator. The newly created bundle will combine Netflix and Shahid in addition to MBC's linear TV channels, under one single subscription. More from Variety Adam Sandler Remembers Cameron Boyce In Subtle 'Happy Gilmore 2' Tribute Netflix Adapts Hit Korean Reality Show 'Physical 100' in Italy Film and TV Help Drive Madrid's GDP, Economic Growth as They Consolidate as Strategic Priorities for the Region This first-of-this-kind partnership for Netflix in the Middle East and North Africa (MENA) follows similar carriage deals recently struck between major TV networks in Europe and streaming services, starting with Netflix and French broadcaster TF1 and followed by Prime Video and France Televisions, which is another French broadcaster, and by Disney+ and Britain's ITV in the U.K. As of December 2024 Shahid – which is the MENA region's top streamer – had 4.4 million subscribers, while Netflix had 3 million subs, according to the most recent figures from global analyst Omdia. 'This groundbreaking partnership is one for the books,' said Fadel Zahreddine, group director of emerging media at MBC GROUP is a statement. 'To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we're very excited for what's to come,' the executive added. 'This is definitely the future of streaming and content consumption,' noted Bhanu Chaddha, MBC Group's director of distribution and TV products. Commented Mohammed Al Kuraishi, head of business development and partnerships, Middle East and Africa at Netflix: 'We're thrilled to have MBC Group join forces with Netflix to bring its content to our audiences under the convenience of a single subscription.' The MBC/Netflix bundle combines Shahid's vast library of Arabic TV shows, films, and documentaries – including a substantial number of original productions – along with Netflix's full catalogue. The bundle will give customers 'a saving of more than or 21% compared to individual subscriptions,' according to the statement. Streaming is booming across the MENA region, where the OTT subscription video market, led by MBC's Shahid, generated revenues estimated at $1.2 billion in 2024, according to Omdia, which projects continued MENA market growth. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? Final Emmy Predictions: Talk Series and Scripted Variety - New Blood Looks to Tackle Late Night Staples Solve the daily Crossword
Business of Fashion
3 hours ago
- Business of Fashion
The Marketing Magic Behind Sydney Sweeney's American Eagle Campaign
In the week after American Eagle dropped its ad featuring Sydney Sweeney via New York City's Times Square, its stock leapt by 18 percent. While pop culture rarely distracts from business fundamentals on Wall Street, this campaign certainly struck a chord, with retail investors chiming in on Reddit threads about Sweeney's undeniable sex appeal. Other observers questioned whether a brand targeting teens and tweens should lean into such overt sexiness in its marketing. But whether onlookers were intrigued or offended by the racy nature of the ads, Sweeney has no doubt driven much-needed attention to the retailer, which has struggled to deliver compelling assortments in recent seasons. In May, it withdrew its annual forecast in light of macroeconomic uncertainties. 'There's a consumer hunger for more risqué, bold campaigns, especially after a long period where brands were very risk-averse,' said Rebecca Rom-Frank, senior marketing strategist at insights firm WGSN. '[American Eagle] has figured out a way to make this work by partnering with Sydney,' she added. Sweeney has proven to be a lightning rod for brand marketing in recent months. In May, she was the star of another viral campaign for men's soap brand Dr. Squatch, with which she collaborated on a new product called 'Sydney's Bathwater Bliss.' Industry insiders said the stunt helped Dr. Squatch get acquired by Unilever for $1.5 billion in the following month. American Eagle's campaign, called 'Sydney Sweeney Has Good Jeans,' has achieved a more balanced approach. While leaning into the actress's trademark seductiveness, the denim campaign also highlights her sense of humour with videos of the actress 'auditioning' for the ad, driving a vintage car and making puns directly to the camera. It's this self-aware charm that's succeeded in resonating with American Eagle's young shoppers, said the retailer's chief marketing officer Craig Brommers. By working with the star ahead of her appearance in the highly anticipated third season of 'Euphoria,' the campaign is also critical as part of a wider strategy in driving cultural relevance among American Eagle's key Gen Z demographic, aligning the brand with a sense of relatability and nostalgic Americana. '[We're] really trying to play into the duality of Sydney Sweeney, of [an] accessible girl next door … to someone that's defining style and defining culture,' said Brommers. The Sweeney campaign comes on the heels of recent partnerships with tennis player Coco Gauff and 'Wednesday' star Jenna Ortega as American Eagle further establishes itself as an 'entertainment destination,' said Rom-Frank. It has also partnered with TV series 'The Summer I Turned Pretty.' As part of its most recent campaign, Sweeney created a denim style, the 'Sydney Jean,' riffing on American Eagle's 'Dreamy Drape' jeans. The piece is embroidered with a butterfly on the back pocket to highlight domestic violence awareness, and 100 percent of proceeds from the style go towards the Crisis Text Line, a cause of Sweeney's choosing. The retailer also partnered directly with her personal stylist, Molly Dickson, for the campaign — both Sweeney and Dickson have their own 'edit' of the collection on the American Eagle website. In rolling out the campaign, American Eagle has several activations planned over the course of the next four weeks, which Brommers referred to as the retailer's 'Super Bowl' season as shoppers prepare for back-to-school, during which time it sells a pair of jeans every fifty seconds. Not only does it hope to continue to engage its core Gen-Z demographic but the retailer also aims to acquire new customers both among Gen-Z and flanker demographics, including Gen Alpha and Millennials. 'We have to programme these campaigns as if we are programming as an entertainment company,' said Brommers.
