Wai July Launches: Tāne Māori Encouraged To Go Alcohol-Free This July
The challenge invites tāne to press pause on waipiro, reflect on how it shows up in their lives, and choose wai (water) instead, all while backing their bros and reclaiming their hauora.
"This isn't just about going alcohol free. It's about creating a supportive space for tāne to choose themselves, back their mates, and reflect on the role alcohol plays in their lives," says Jessikha Makoare, General Manager at Hāpai Te Hauora.
Wai July was created in response to the ongoing impacts of alcohol harm in Māori communities. Māori men continue to be overrepresented in alcohol-related harm statistics, from long-term health conditions to whānau violence and mental distress.
This kaupapa offers a chance to reset, with support, accountability and brotherhood at the center.
Tāne can sign up as an individual or join as a group. All participants will receive support throughout the month, with fresh content, ambassador kōrero and free Wai July merch.
One of this year's ambassadors, Chaz Brown (Ngāti Raukawa ki Wharepūhunga, Ngāti Apakura, Ngāti Maniapoto, Ngāti Kahu), is the owner of Wai Ora Sports Recovery & Wellness based in New Lynn, Tāmaki Makaurau.
"This is more than cutting out the drink. It's about showing discipline, backing each other, and honouring our hauora across tinana, hinengaro and wairua," says Brown.
"Whether you're doing this to reset, show leadership, or just support the kaupapa, it's another step in levelling up together."
Throughout July, Chaz will also be hosting Sunday Morning Sessions in Tāmaki Makaurau to keep his community connected. These include run clubs, recovery sessions, mobility work and kōrero over coffee.
"No drink, just discipline. Whether you're here for the grind, the connection, or the clarity, this is our space to refocus and move with intention."
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