logo
Lucent Industries to launch pioneering new product - "OrbitX"

Lucent Industries to launch pioneering new product - "OrbitX"

Lucent Industries through its wholly owned subsidiary Mobavenue Global Holdings, is set to launch a pioneering new product - OrbitX, an AI-powered search and contextual advertising platform.
OrbitX will build on this robust foundation and serve as a next-generation performance marketing engine, purpose-built for global markets such as the United Kingdom, United States, and Europe. It will leverage cutting-edge machine learning algorithms and proprietary optimization logic to intelligently acquire and monetize traffic across search, native, and social ad networks.
Designed to transform undervalued ad inventories into high-value growth opportunities, OrbitX will enhance user intent mapping and deliver precision contextual targeting, enabling advertisers to achieve superior campaign performance and maximize Return on Investment (ROI) through automated, intelligent delivery systems.
"This innovation is not just a product launchit represents a bold step in our global technology roadmap and reaffirms our long-term strategic vision to lead the AI-powered MarTech space. With OrbitX, we aspire to create lasting value for our shareholders, clients, and partners while contributing to the transformation of digital advertising at a global scale. We believe this development will significantly strengthen our brand equity, deepen our global footprint, and enhance stakeholder value", said the company.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

AI Co-Pilots and Trust Stacks: The Next Chapter in Martech
AI Co-Pilots and Trust Stacks: The Next Chapter in Martech

Time of India

time5 days ago

  • Time of India

AI Co-Pilots and Trust Stacks: The Next Chapter in Martech

Dear Reader, AI is here, but it is not here to replace you. It is here to make you sharper. That is what Salesforce India 's Arundhati Bhattacharya reminds us this week. AI can free marketers from the drudgery of repetitive work, giving them back the time to craft strategy and create experiences that truly move people. But as we dive into her perspective, it is clear: AI's edge only matters when paired with human insight. Let's dive in. AI isn't the boss, you are. Arundhati Bhattacharya, president and CEO, Salesforce India, shares why AI is only as valuable as the humans guiding it. Beyond automating grunt work, the technology's real promise is letting marketers focus on the things machines cannot replicate: creativity, empathy, and trust-building. Read the full conversation Why you should care: The marketers who thrive will be the ones who treat AI as a co-pilot, not a crutch. AdTech origins you probably didn't know. Did you realise the dawn of online ads and the birth of third-party cookies happened in the same year? This explainer traces how those early milestones formed the bedrock of today's digital ad economy and why understanding these roots matters for where adtech is headed next. Explore the glossary Why you should care: Because knowing the 'why' behind the tools in your stack helps you future-proof your strategy. CMOs are building trust stacks now. Funnels are out; trust is the new KPI. This piece argues that tomorrow's top CMOs will not just optimise tech stacks but build trust stacks, connecting data, messaging, and brand behaviour to earn belief at scale. See what a trust stack looks like Why you should care: Because trust stacks will operate parallel to the martech ecosystem, ensuring that credibility is built and maintained at every touchpoint. Stories you might have missed Catching the AI slipstream How GenAI's powering a second app boom The 'legitimate' excuse of assumed consent Perplexity's Pitch: What if your AI cloud could show its work? AI tools not for decision making: Kerala HC guidelines to district judiciary on AI usage Over to you How are you using tech to earn trust, not just traffic? Are you giving AI a seat at your table or the head of it? Tell us on LinkedIn and tag @ETBrandEquity. We will feature the smartest takes in our next edition. Stay tuned for the next edition of MarTech+ newsletter, rolling out every Wednesday. From, Team ETBrandEquity

Humanising AI with Arundhati Bhattacharya, Salesforce
Humanising AI with Arundhati Bhattacharya, Salesforce

Time of India

time6 days ago

  • Time of India

Humanising AI with Arundhati Bhattacharya, Salesforce

India's digital transformation is at a crossroads, propelled by widespread adoption yet challenged by legacy business infrastructures. Navigating this complex landscape, Salesforce India's president and CEO, Arundhati Bhattacharya , sees both immense potential and critical hurdles, particularly in the adoption of artificial intelligence (AI) and advanced marketing technologies ( Martech ). 'Trust', Bhattacharya emphasised in a candid conversation with ET BrandEquity, 'is fragile'. In the age of AI, where scepticism about data privacy and ethics is heightened, fostering trust requires more than technological innovation. It demands credibility and genuine human connection. This principle underpins Salesforce's strategic choice of Rahul Dravid for its recent AI-centric campaign. Dravid, known for his humility and steadfastness, symbolises the company's commitment to responsible and human-centric 'agentic AI'. Bridging the Digital Divide India, as Bhattacharya pointed out, presents a paradox in digital readiness. On one hand, individual consumers exhibit extraordinary enthusiasm towards digital adoption. A Salesforce survey highlights that India boasts the highest proportion of digitally active individuals over the age of 80 globally, a testament to the country's robust digital public infrastructure, including Aadhaar, UPI, DigiLocker, and ONDC. These initiatives have significantly accelerated digital inclusion, bringing underserved communities online. Conversely, traditional Indian businesses, particularly legacy enterprises, face distinct challenges. Bhattacharya observed that while digital-native startups benefit from agility and cloud-based architectures, legacy organisations must grapple with the complexities of modernising outdated infrastructure without disrupting ongoing operations. Drawing a vivid analogy, she remarked, 'Legacy companies must transform while running the business, much like changing tyres on a moving car.' Yet, these legacy entities also hold invaluable assets, deep institutional knowledge, vast customer bases, and established trust. Bhattacharya believes targeted AI applications addressing specific pain points, such as customer service enhancement or internal decision-making, offer significant opportunities. The banking sector illustrates this well: retail banking is markedly more digitalised compared to corporate banking, where personal relationships and face-to-face interactions still predominate. Martech: From Instinct to Precision In parallel with AI, India's Martech landscape is evolving, fundamentally reshaping marketing practices. Bhattacharya contrasts today's precision-driven, data-informed marketing with earlier instinct-based approaches that dominated her tenure in public-sector institutions. 'Marketing has transformed from a shot in the dark into a scientific discipline,' she noted. Today, companies leverage Martech tools for precise customer segmentation, behavioural targeting, and real-time performance measurement. Salesforce's recent campaign illustrates this shift vividly. A simple print advertisement featuring a QR code seamlessly transitioned audiences into an immersive, mixed-reality experience with Rahul Dravid. Personalisation and Privacy: Striking the Balance While Martech has elevated personalisation to new heights, Bhattacharya stresses the fine line between relevance and intrusion. Genuine personalisation extends beyond superficial customisation, it encompasses context, timing, channel choice, and consumer intent. 'True personalisation knows when and how to engage customers,' she remarked, emphasising that transparency and ethical data usage are paramount to maintaining trust. Her insights align with Salesforce's own research, which consistently underscores consumer expectations for ethical data handling and responsible AI usage. The emphasis is clear: businesses must ensure technology enhances the customer experience without encroaching upon personal boundaries. Humanising AI and Addressing Workforce Concerns Addressing prevalent fears about AI's impact on employment, Bhattacharya maintains a nuanced perspective. 'AI is a tool, not a substitute for human experience,' she clarified. While acknowledging AI's capability in executing routine tasks efficiently, she highlights its limitations in replicating genuine human creativity and nuanced emotional intelligence. For Bhattacharya, AI's true value lies in liberating professionals from repetitive tasks, enabling them to focus on strategic thinking, problem-solving, and innovation. Her own experience at Salesforce illustrates this: AI-driven anomaly detection in mundane tasks such as expense reporting allows her more bandwidth to concentrate on strategic decision-making. Yet, she acknowledges the necessity for continual upskilling. 'If your job is entirely repetitive and you aren't adapting, then there is certainly risk,' she cautioned. Bhattacharya encourages professionals to proactively embrace AI: 'We're at the start of a massive wave. You can either be overwhelmed or learn to ride it smartly.' India stands poised at an exciting juncture. Its digitally enthusiastic population and rapidly evolving Martech ecosystem offer a fertile ground for innovation. Yet, the road ahead requires cautious navigation around ethical pitfalls and digital divides. Bhattacharya's vision for Salesforce, and India at large - is clear: leveraging AI and Martech not merely for technological advancement but to fundamentally enhance human experiences. Ultimately, Bhattacharya advocates an approach grounded in humility, responsibility, and ethical clarity. Her vision encapsulates a balanced ethos for India's digital future-bold yet responsible, innovative yet human-centric. In her words, 'AI's greatest promise lies not in replacing human potential, but in amplifying it.'

Asim Munir's Shadow, Agricultural Battle, And Steel Standoff: 8 Reasons Why India Is Turning Cold On Trump's Trade Deal And Recalibrating China Ties
Asim Munir's Shadow, Agricultural Battle, And Steel Standoff: 8 Reasons Why India Is Turning Cold On Trump's Trade Deal And Recalibrating China Ties

India.com

time6 days ago

  • India.com

Asim Munir's Shadow, Agricultural Battle, And Steel Standoff: 8 Reasons Why India Is Turning Cold On Trump's Trade Deal And Recalibrating China Ties

photoDetails english 2935406 India is becoming less excited about making a quick trade deal with the US. The main problems are disagreements over farm products and taxes on steel and cars. India doesn't want to lower these taxes easily. Also, India is worried because Pakistan's army chief, Asim Munir, recently met US leaders, which makes security concerns bigger. At the same time, India is carefully changing how it deals with China, trying to keep good trade while staying safe. Because of these economic and security issues, India is now taking its time and being careful before agreeing to any big trade deal with the US. Updated:Jul 22, 2025, 08:23 PM IST August 1 Deadline Makes a Deal Unlikely 1 / 8 The US set a deadline to finalize the deal or start new tariffs, but with little compromise from both sides, meeting this deadline seems impossible. Stuck on Tariffs and Trade Taxes 2 / 8 The main problem is that the US wants India to reduce taxes on farm and dairy products, but India refuses to do so to protect its farmers. India Wants US to Remove Tariffs on Steel and Cars 3 / 8 The US set a deadline to finalize the deal or start new tariffs, but with little compromise from both sides, meeting this deadline seems impossible. India Wants to Keep the Right to Retaliate 4 / 8 India insists on keeping the option to add new tariffs on US goods in the future, which worries the US negotiators. Ongoing Talks, But No Serious Progress 5 / 8 Multiple rounds of talks have happened, but neither country has made big compromises, causing a stalemate. Hope for a Bigger Deal Later This Year 6 / 8 Both India and the US still hope to reach a more complete trade agreement by September or October. Possible Impact of New Tariffs Soon 7 / 8 If no deal is reached, the US may impose new taxes on Indian goods, making trade between the two countries more difficult for a while. Asim Munir's Influence on India-US Trade Climate 8 / 8 While not directly related to trade, Pakistan's military chief Asim Munir's hardened stance and regional tensions make India cautious in international deals, indirectly affecting the trade atmosphere.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store