K-pop star Yeonjun is face of cider label in Asia
The fourth generation K-pop 'it boy' brings his authenticity to Somersby's new campaign.
At Somersby, the belief is simple – life is packed with pressure and complications, and the solution to that is a chilled, fruity refreshment that makes things a little bit better, every time.
The 'No-Nonsense' campaign is about easy-going moments, crisp apple refreshment and carefree fun.
Bringing this spirit to the campaign is Yeonjun, known for his cheeky humour, confident individuality and love of apples.
'As one of the world's most popular fruit-flavoured alcoholic beverages, Somersby continues to grow its relevance in Malaysia by tapping into authentic cultural voices and moments that matter,' said Carlsberg Malaysia marketing director Olga Pulyaeva.
'Yeonjun isn't just a familiar face; he represents the generation that values authenticity, individuality and playfulness.
The campaign kicks off with a fresh new film featuring the K-pop star.
There will also be exclusive Somersby postcards featuring Yeonjun up for grabs this month while stocks last.
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