Latest news with #CarlsbergMalaysia
The Star
11-07-2025
- Entertainment
- The Star
K-pop star Yeonjun is face of cider label in Asia
Global K-pop sensation Yeonjun of Tomorrow x Together is the new face of cider label Somersby across Asia. The fourth generation K-pop 'it boy' brings his authenticity to Somersby's new campaign. At Somersby, the belief is simple – life is packed with pressure and complications, and the solution to that is a chilled, fruity refreshment that makes things a little bit better, every time. The 'No-Nonsense' campaign is about easy-going moments, crisp apple refreshment and carefree fun. Bringing this spirit to the campaign is Yeonjun, known for his cheeky humour, confident individuality and love of apples. 'As one of the world's most popular fruit-flavoured alcoholic beverages, Somersby continues to grow its relevance in Malaysia by tapping into authentic cultural voices and moments that matter,' said Carlsberg Malaysia marketing director Olga Pulyaeva. 'Yeonjun isn't just a familiar face; he represents the generation that values authenticity, individuality and playfulness. The campaign kicks off with a fresh new film featuring the K-pop star. There will also be exclusive Somersby postcards featuring Yeonjun up for grabs this month while stocks last.
Hype Malaysia
08-07-2025
- Entertainment
- Hype Malaysia
Hit Up Connor's Collective At Heritage Valley KL On 12th July For Connections, Vibes & More!
LFG, fam! Connor's Stout Porter, the iconic stout with the half Union Jack, is back in the spotlight with a bold attitude and point-of-view. From Taste the Good Times to Made to Be Different – Connor's isn't just switching lanes; it's making a statement. In Asian society, young people often face expectations to pursue certain careers or conform to particular standards of appearance. Connor's aims to inspire them to break free from these norms, encouraging courage and challenging conformity. It's here to be real – flavour-first, unapologetically smooth, and proud of it. Connor's is for those who seek to carve their own path, fuelled by their trailblazing spirit. Different? Absolutely. But always made right. 'Connor's was born to break conventions and stereotypes of the beer category. That is why we want to help our consumers fuel the courage it takes to defy the expected and carve out their own path,' said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. 'We're not just serving an award-winning stout; we're building a brand that resonates with the community of challengers to uncover new possibilities. Connor's stands apart by staying authentic – to our craft, our values, and the drinkers who connect with what we stand for.' It's not just about encouraging bold moves, Connor's is walking the talk. That's why Connor's has teamed up with Doubleback, an unconventional streetwear brand that lives to challenge the status quo, just like Connor's. Together, they're rewriting the rules and pushing the culture forward by dropping the Connor's x Doubleback: The Duffleback Backpack – where form meets function in a sleek, premium hybrid that shifts with your rhythm as a hand-carry or backpack mode, this one moves how you move. With 1,500 units worth RM900 each up for grabs nationwide, this collaboration puts RM1.3 million worth of exclusive prizes into the hands of those courageous and ready to embrace the unconventional. Getting in on it is easy. Just grab Connor's from bars, cafés, restaurants, supermarkets, hypermarkets, convenience stores, Shopee and Grab. Whether it's a can or a pint, every purchase puts you closer to owning a piece of this standout collab merch. Connor's is a stout with attitude, and it's 'Made to be Different'. But they ain't stopping there. On 12th July, Connor's will be launching Connor's Collective at Heritage Valley KL – an all-day experience where the trailblazing community connects, creates and vibes. Witness up-and-coming DJs, bands and entrepreneurs who ditch the conventional and do their own thing. Connor's Collective is a space for the community that wants to express, disrupt, and live life Made to Be Different. But the experience doesn't end there. Connor's is bringing the signature Shake & Sip serve to over 120 spots nationwide. Plus, keep an eye out for Connor's vending machines at selected locations and grab your chance to win exclusive merch with every Connor's purchase. In a category often tied to tradition and formality, Connor's is carving out its own path. With its creamy profile and unique coffee notes, this smooth, memorable stout is brewed for the next generation of trailblazers – unapologetically easy to enjoy. For more details, visit And remember to #CELEBRATERESPONSIBLY – if you drink, don't drive. For non-Muslims aged 21 and above only.
Rakyat Post
08-07-2025
- Entertainment
- Rakyat Post
YEONJUN Just Became Asia's Coolest Cider Ambassador – Free Drinks & Exclusive Merch Incoming
Subscribe to our FREE If you've been doom-scrolling through another Tuesday morning, wondering why adulting feels like an endless cycle of nonsense, Somersby has found the perfect person to commiserate with you: Let's be real – YEONJUN was basically born for this gig. The guy's known for his cheeky humour, his 'I 'll-do-it-my-way' attitude, and yes, his well-documented love affair with apples. It's like the universe conspired to create the perfect apple cider ambassador, complete with killer dance moves and a fan base that spans continents. When Life Gives You Nonsense, Grab a Cider (And Some Freebies) Somersby's new campaign isn't your typical celebrity endorsement where someone awkwardly holds a product and pretends it changed their life. Instead, it's built around a truth we can all relate to: adulting is full of absolute nonsense. Between work pressure, social expectations, and the general chaos of existing in 2025, sometimes you just need something refreshingly straightforward. 'As one of the world's most popular fruit-flavoured alcoholic beverages, Somersby continues to grow its relevance in Malaysia by tapping into authentic cultural voices and moments that matter,' said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. YEONJUN isn't just a familiar face, he represents the generation that values authenticity, individuality, and playfulness. This isn't your typical celebrity endorsement. We're building something long-lasting, creating genuine connections with fans who crave fresh, meaningful experiences that go beyond just great taste. The campaign film shows YEONJUN doing what he does best – being authentically himself while casually tossing aside all the usual advertising clichés. It's the kind of energy that makes you want to crack open a cold one and forget about your overflowing inbox for a hot minute. (Pix: Instagram/ Free Drinks and Exclusive Merch? Say Less Here's where things get interesting for your wallet and your weekend plans. While Somersby's takeover at Pavilion Kuala Lumpur has wrapped up (hope you caught those free samples!), the real treasure hunt is just getting started. Here's the deal for K-pop fans: Somersby is dropping exclusive YEONJUN postcards throughout July. We're talking four different designs that'll make your Instagram feed infinitely cooler and your friends infinitely more jealous. Buy any eight bottles or cans of any Somersby products in one receipt from 1-31 July, and these collector's items are yours while stocks last. Think about it – you're probably planning weekend hangouts anyway, and now you can stock up for multiple sessions while scoring limited-edition merch that'll probably be worth something on the resale market (not that we're encouraging that, but just saying). (Pix: Instagram/ The Real Win for Fans Beyond the exclusive postcards, this whole campaign speaks to something bigger. In a world where everything feels performative and over-complicated, there's something genuinely refreshing about a brand and an artist who are willing to just… be real. Whether you're winding down after a brutal work week, catching up with friends on the weekend, or need an excuse to step away from the endless scroll of social media, sometimes the answer is as simple as a chilled cider and good company. Plus, now you get to do it with YEONJUN's stamp of approval and some pretty sweet collectibles. The math is simple: you get refreshing drinks for your social gatherings, exclusive K-pop merch, and the satisfaction of supporting a campaign that gets what it's like to navigate modern life without taking everything so damn seriously. Keep tabs on all the Somersby action by following Just remember – all activities are for non-Muslims aged 21 and above, and if you drink, don't drive. Because being responsible is actually the coolest thing you can do. Now excuse us while we calculate how many friends we need to invite over to justify buying 8 bottles for those YEONJUN postcards. (Video: Instagram/ Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
The Star
26-06-2025
- Business
- The Star
A toast to diversity
Celebrating a major milestone, Carlsberg Malaysia was honoured with the Gold award for Diversity, Equity and Inclusion at the 2025 SEEK People & Purpose Awards. From left: Carlsberg Malaysia people and culture business partner (commercial and corporate functions) Cynthia Soo, talent acquisition specialist Wong Siew Peng, talent acquisition manager Woo Yi Lei, people and culture Asia vice president Pauline Lim, organisational development senior manager Grace Ho and organisational development assistant manager Lim Hui Xian represented the company. Carlsberg Malaysia's four-year diversity journey earns prestigious recognition at the 2025 SEEK People & Purpose Awards CARLSBERG Brewery Malaysia Berhad has secured esteemed honours at the 2025 Seek People & Purpose Awards, taking home the Gold award for Best Diversity, Equity and Inclusion (DEI) in recognition of its workplace transformation initiatives that have redefined corporate culture across the organisation. The prestigious accolade demonstrates Carlsberg Malaysia's success in embedding DEI as a strategic business priority over a four-year journey. This achievement positions the company as a leader in fostering a workplace culture that not only champions diversity but also drives sustainable business and social impact. It sets a benchmark for other organisations across the region. Guided by the company's purpose of 'Brewing for a Better Today and Tomorrow', Carlsberg Malaysia has implemented a comprehensive framework focused on four key pillars: business priority, diverse representation, equal opportunities and inclusive culture. 'We are incredibly proud to receive this recognition,' said Carlsberg Malaysia people and culture director Choy Yen Li. 'This award is a testament to the collective efforts of our leadership and employees in fostering a workplace where everyone feels valued, respected and empowered to thrive.' 'At Carlsberg Malaysia, we believe that diversity and inclusion are not just values—they are business imperatives,' added Carlsberg Malaysia managing director Stefano Clini. 'This award reflects our commitment to creating a culture where every voice is heard, every individual is respected, and everyone has the opportunity to grow. 'We are proud of how far we've come, and even more excited about the journey ahead as we continue to brew a better today and tomorrow for all,' he noted. Carlsberg Malaysia was presented the Gold award for DEI, a testament to its dedication to fostering inclusivity. Carlsberg Malaysia's DEI initiatives span multiple areas of impact. The company has achieved 63% female representation in the Leadership Team since 2022, while implementing enhanced flexible work arrangements, expanding parental leave and improving facilities for employees with disabilities. The company has also developed inclusive hiring practices, internal mobility programmes and partnerships with organisations like the Enabling Academy to support neurodivergent individuals. Cultural engagement remains a cornerstone of the company's approach, with celebrations of all major festivals and the hosting of open dialogues, such as "Jom! Breakfast with Leaders," to foster a sense of belonging and inclusion. These efforts extend beyond the workplace through collaborations with LeadWomen and as a pioneer member of the ASEAN Inclusivity Collective (AIC), to drive change across the broader business community. Carlsberg Malaysia's DEI efforts are deeply integrated into its environment, social and governance (ESG) commitments, aligning with the United Nations Sustainable Development Goals (SDGs) on gender equality and reducing inequalities.
The Star
22-06-2025
- Business
- The Star
Driving green transition
Lai (left) and Perry at the Danish Chamber of Commerce Malaysia's 32nd AGM in Kuala Lumpur. — IZZRAFIQ ALIAS/ The Star DANISH businesses in Malaysia are stepping up their commitment to promote awareness on sustainability and green transition through a strategic public-private alliance. The Green Transition Alliance (GTA) is poised to accelerate this shift in Malaysia and raise awareness of environmental efforts made by Danish businesses, with leadership from the Royal Danish Embassy in Malaysia and co-founding support from five leading Danish companies. Royal Danish Embassy in Malaysia trade head Mark Perry told StarMetro that the GTA formation was driven by the lack of awareness of green transition efforts carried out by Danish companies in Malaysia. 'Upon reopening of the Royal Danish Embassy in Malaysia last year, our ambassador engaged with prominent Danish companies. 'A consistent observation was that, despite numerous green initiatives, awareness remained insufficient. 'If we could bring together Danish companies through an alliance and utilise it to connect to the Malaysian government, we can support both countries in terms of green transition. 'This is how we started GTA. 'GTA has five of the biggest Danish companies on board – Blue Water Shipping, Carlsberg Malaysia, Novo Nordisk, Copenhagen Infrastructure Partners and Rockwool Asia,' he said after attending the 32nd annual general meeting of the Danish Chamber of Commerce Malaysia (DanCham Malaysia) in Kuala Lumpur. He also said various initiatives had been planned under GTA's framework, with one of them being a visit to Sarawak in August. 'Danish Ambassador to Malaysia Kirstine Vangkilde Berner will visit Sarawak in August to meet with key government stakeholders, officials and agencies such as Invest Sarawak. 'Utilising this occasion, Danish companies in Malaysia will be brought along to join these meetings and talk about GTA. 'Besides, individual programmes will also be organised for each participating company to meet private stakeholders,' he said. Some other initiatives under GTA's framework, according to Perry, were making data centres in Malaysia more energy-efficient, utilising biomass in Malaysia instead of shipping it across the world and upgrading facilities in local schools to reduce energy consumption and improve performance (energy retrofitting). 'We want to help Malaysian schools to be more energy-efficient and provide students with a better learning environment,' he said. Also present was DanCham Malaysia chair Pearl Lai, who said GTA exemplified how businesses could align commercial success with environmental responsibility. Lai, who is Carlsberg Malaysia corporate affairs and sustainability director said GTA could offer numerous opportunities for the company in various fields related to nature preservation, which it was committed to. 'Through GTA and the strong network of the Royal Danish Embassy in Malaysia, we can forge strong public-private partnerships. 'For example, Carlsberg Malaysia is currently exploring collaboration opportunities with the Sarawak government in biodiversity, which is part of our commitment to nature,' she said. 'We are planning to visit the Sarawak Biodiversity Centre.' She added that GTA could also help educate the younger generation preserve the environment. 'We need to cultivate a generation that is mindful of their responsibilities to nature. Carlsberg Malaysia's vision encompasses this, and GTA's support can help achieve it,' she said.
