Hadia Ghaleb & 2oolameme Are Making a Card Game About Ambition
Hadia Ghaleb & 2oolameme Are Making a Card Game About Ambition
Set to release on 21st June, Tomoo7y Katel is game is built around Ghaleb's own public-facing, hustle-heavy, occasionally chaotic experience of carving space as a digital-first Arab woman.
What happens when two For You page veterans, after spending the better part of a decade building digital empires, drop a card game together? You get Tomoo7y Katel - part gameplay, part personality quiz, part group therapy for anyone who's ever been chronically online and dangerously ambitious.
At first glance, it's an unlikely pairing. In this corner you've got Hadia Ghaleb, fashion entrepreneur, globe-trotter, and full-time poster girl for curated chaos. Then you have Sarah Abouelkhair, the founder of 2oolameme, meme queen turned CEO, architect of Egypt's funniest corners of the internet. Despite operating with different vibes, they've been working off the same blueprint of 'build your own lane, take the comments, keep posting anyway'.
So, they teamed up. Because why not turn the most screenshot-worthy parts of your public life into playable cards?
Tomoo7y Katel invites players to collect Tomoo7 cards (ambitions, wins, milestones) while dodging Talakeek (haters, trolls, and vibe-killers) using 7odood cards to block the noise and keep climbing. First to hold 10 dreams, wins. But only if they survive the chaos.
The game is basically Hadia's internet presence on cardstock. There's the silver car. The cover story. The mum's voice notes. Even the trolls get a moment. "This game is my story, but it's also every woman's story,' Ghaleb tells us. 'I've always believed ambition is a beautiful thing - no matter how many people try to kill it.'
"It's a celebration of what happens when women write their own narratives - loudly, unapologetically, and with a whole lot of wit,' Abouelkhair adds.
The game is the feed. It's your comments section. It's your algorithm on shuffle. And somehow, it's also your cousin screaming 'who threw this Talkeeka at me?!' across the table at 1 AM. And it will soon be available for all the hustlers and ragebaiters starting June 21st, 2025.
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