Sainsbury's shoppers race to bag £30 dress that will snatch you in at the waist & is £260 cheaper than designer version

The Sun

7 hours ago

SAINSBURY'S has the perfect summer dress that will snatch you at the waist, and it's £260 cheaper than a similar designer frock.
With temperatures set to reach a whopping 35C today, Brits across the country will be doing every to cool down.
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And although purchasing a fan or making your own air conditioner may be your first thought, treating yourself to a weather-appropriate frock can make a huge difference.
Sainsbury's Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
Sainsbury's Summer Dress
One dress in particular that has caught the attention of fashion fans is the White Structured Midaxi Summer Dress.
The elegant white gown is perfect for dressing up for girly brunches or city sight-seeing on holiday.
The structured bodice and flared hem give the dress a flattering shape, and the dress is made of lightweight cotton, perfect for keeping cool in the heat.
Sainsbury's said: "This white dress is an elegant choice for summer outings. Designed with a structured bodice and a flared hem for a flattering shape.
"Cut to a midaxi length, it has been made from a lightweight, cotton-rich fabric, perfect for warmer days."
The gorgeous frock is available in a wide range of sizes, from size 6 to size 24.
However, it has proved so popular with fashion fans that it has already sold out in some sizes.
Sainsbury's scraps in-store changing rooms leaving shoppers furious
The dress, which can be purchased in store or online, is priced at just £30, making it purse-friendly buy.
Shoppers React
Raving about the frock on the Tu website, one shopper said: "I bought this dress as a curvy size 20 and told myself that it would not fit …..but it was stunning!
"I felt special in it and confident."
A second person said: "I never leave reviews, but this dress is beautiful.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
"The cut and style are akin to a premium brand. It's stunning!"
A third person said: "Beautiful dress, fully lined and top quality material.
"Great fit and cut even for plus-size people like me. Looks way more expensive than it is."
Designer Dupe
The Sainbury's dress looks strikingly similar to the Everett Linen Dress, which is priced at £298.
This makes the Tu dress a whopping £268 cheaper.
Both dresses have a similar structured bodice and flared hem, but the premium buy comes in a wider range of colours, including pink and blue.