
‘Rat People': China's Gen Z Takes ‘Lying Flat' Lifestyle to New Level
News Analysis
As Beijing urges the younger generation to endure hardships, many Gen Zers are embracing a more relaxed lifestyle, identifying themselves as 'rat people.' Some China analysts say that
this
phenomenon underscores a troubling sense of despair and
hopelessness among the youth regarding their future amid China's economic decline and bleak job prospects
.
The buzzword has recently gained momentum across Chinese social media. These self-identified 'rat people' share videos showing how they spend most of their time in bed, getting up only for bathroom breaks and retrieving food deliveries left at their doorstep.
Describing their lifestyle as 'low energy,' these netizens tend to shy away from socializing or going out. Some said in posts that they can stay in bed for up to 23 hours daily.
Videos and posts about 'rat people' have gained hundreds of millions of views on platforms like Douyin, the Chinese version of TikTok, and Weibo, the equivalent of X. The hashtag 'rat people' has garnered more than 10 million views on Weibo as of May 9, indicating a growing trend.
In a viral
As of May 9, the vlog received 45,000 likes on Douyin and more than 2,100 likes on Weibo, garnering many comments. Most viewers expressed admiration for this leisurely lifestyle, while others shared that they have been living this way for years.
One netizen commented, 'I've been a rat man for five years … I don't socialize at all.'
Some China observers say the buzzword reflects a widespread pessimism and resignation among the Gen Zers.
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'Young people see little hope for society and the governments,' Li Yuanhua, an Australia-based history scholar and former associate professor at Beijing's Capital Normal University, told the Chinese edition of The Epoch Times.
'They express their quiet defiance through this kind of giving up, self-abandonment, and maintaining a lifestyle that meets only their basic daily needs.'
Li said these young people have the mindset: 'I don't want to work hard, because hard work won't make a difference.'
This recent phenomenon echoes a trend that went viral four years ago, when many young people in China rejected the rat race, in favor of a lifestyle known as '
They rejected the demanding work culture of long hours, especially the '996' style—working from 9 a.m. to 9 p.m., six days a week—which is prevalent in the country's tech and digital sectors.
That mindset has drawn
Xi reiterated the message to mark the occasion of Youth Day on May 4. In a front-page article published in People's Daily, the Party's official newspaper, he told young adults to move to the countryside to work and support the Party's version of modernization.
'Hope Is Dwindling' Amid Economic Slowdown
Xi made the remarks as the country's economy continues to decline.
A prolonged housing crisis has put immense pressure on many middle-class Chinese who poured their life savings into a home. This situation is further exacerbated by a years-long regulatory
'This lifestyle ultimately stems from a poor economy and a poor job market in China. Many college graduates are struggling to find work, especially after the pandemic,' Geng Luqi, a young Chinese man who previously taught music at a tutoring center, recently told The Epoch Times.
Geng said that 'a whole generation of young people is battling for limited opportunities,' pointing out that 'despite the fierce competition, hope is dwindling.'
That's why everyone simply chooses to 'lie flat,' he said.
Official data show that the unemployment rate for the 16–24 age group in cities reached 16.5 percent in March.
The figure does not include individuals enrolled in
Concerns about the economy's future have increased due to the ongoing tariff war with the United States. With U.S. tariffs exceeding 100 percent, many small and medium-sized Chinese companies that depend on foreign trade have
Economists at Goldman Sachs
predicted in April that the triple-digit U.S. tariffs potentially threaten as many as
projection of China's economic growth from 4.5 percent to 4 percent this year.
Even those who have found jobs are experiencing a decrease in their income compared to previous years, according to Allen Guo, who works in the public sector in Shenzhen city.
Guo, who opted to use a pseudonym due to fear of retaliation from authorities, recently told The Epoch Times that graduates securing positions within local governments or public sectors—jobs that have become popular in recent years due to their security—now earn around 4,000 yuan to 5,000 yuan (about $553 to $692) monthly. This figure is about a third of the average monthly salary reported by local authorities in Shenzhen, where the cost of living far exceeds that of many other cities in China.
'Young people feel trapped,' Guo said, which is why 'they're indulging in their phones and downgrading spending,' referring to a trend among Chinese who choose to spend less and save more in response to the slowing economy.
'No one knows what the future holds.'
Yi Ru contributed to this report.
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While company reps declined to disclose revenue figures, Fürste shared on a Business of Sport podcast earlier this year that the average entry fee is around €130 ($150), putting its annual ticket sales revenue at roughly $90 million. They also generate revenue from event brand sponsors like Redbull, a constellation of 8,000 gyms that pay up to $150 a month to be its affiliates, spectator tickets and partnerships with brands like Puma, which sells co-branded products at the events, its stores and third-party retail partners. 'There's a real loyalty from participants to support the brands that are involved with Hyrox,' said Erin Longin, Puma's vice president of running and training. 'It's really helping us reach more consumers that way.' As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. (Courtesy) Hyrox arrives at an opportune moment. As the social distancing era fades, athletes are seeking community-driven fitness beyond the walls of traditional gyms. With its stickiness and built-in social media appeal, Hyrox has the makings of a spectator sport like a marathon or a triathlon. Still, like any sport, it needs to continually find ways to keep its athletes and audiences engaged to avoid becoming another fleeting fad. Off to the Races Hyrox isn't the first strength-and-endurance race out of the blocks. In the 2010s, cultish CrossFit peaked with 415,000 participants in their 2018 Games, and rugged adventure Spartan Race saw 1.3 million participants each year at its height. But most CrossFit Games participants competed in their local affiliate gyms (called 'boxes'), and most Spartan Races were held in far-flung locations without mass-level audiences. During the pandemic, both saw declines in participation. On the surface, Hyrox follows the same formula, but with accessible twists: Athletes can compete in various division such as singles, doubles and relay teams, allowing different ability levels to take part. The format is also simpler. Unlike other races with their involved scoring systems, whoever finishes Hyrox first wins, and the standardized workouts make it a straightforward race for time. 'There is this repetitive combination of things that you have to do, which makes it stickier,' said Fürste. The challenge of completing the race is a draw, allowing participants to not only compete against one another but their own personal records. 'The endorphins you get from doing something that hard are insanely rewarding, and that sense of accomplishment is worth chasing and repeating,' added Heber Cannon, a fitness filmmaker. Hyrox also stages its events in some of the world's biggest media markets in some of the most picturesque locations — New York's Pier 76, Paris' Grand Palais and Singapore's Marina Bay Sands — where everyday athletes and professionals compete in front of packed crowds and seas of iPhones recording their every move. Fürste said the organic growth in participation coincided with the organic growth on social media too. In the past twenty months, views on Hyrox-related terms have surged 654 percent on TikTok, according to a cultural analytics firm. In the month following its first major co-branded product collection with Puma in January, Puma x Hyrox mentions generated $537,000 in media impact value, said data analytics firm Launchmetrics. ADVERTISEMENT And products from the Puma x Hyrox collection sold out within hours of the New York event opening its doors. 'We almost can't figure out the right stock levels to have at these events, because each event just keeps outdoing the last,' said Longin. Tribe Check Behind the social media hype, Hyrox's growth is driven by its 8,000 (and growing) partner gyms, which Fürste called 'the backbone of its ever-expanding global community.' He explained how Hyrox has, in some ways, solved problems for the crowded traditional gym industry, where many businesses compete for fickle consumers solely based on price and convenience. 'It's very difficult for a gym, usually, to create a strong community,' he said. Most are built for solo experiences and feel outdated in a moment where people are craving more social fitness activities, as evidenced by the rise of running clubs and climbing gyms. Even sportswear giants like Nike are noting the behavioural shift — the US company has begun to open Nike Studios, group fitness gyms designed to foster community workouts, starting with a Southern California location in 2023. Competitors run at Hyrox. (Courtesy) After the social distancing era, Magida noticed that people wanted to be connected with each other more than ever. When he launched a Hyrox program in his gym in 2021, 'it revitalised the community, and people were talking to each other, and there was culture forming because people were training with purpose,' said Magida. 'There were more high-fives and hugs than ever before.' Within two years of being a Hyrox partner, he saw a 40 percent increase in his business. Ruben Belliard, who runs The Training Lab in New York City — one of the most competitive markets for gyms — saw his membership jump up to 15 percent in the first year after partnering with Hyrox. In his 17 years in the fitness business, he's seen plenty of fitness trends come and go. 'The next evolution is going to be hybrid training like Hyrox,' he said. 'People want to be able to run fast and be strong at the same time, where, typically, in the past, it was one or the other.' For the upcoming season, which starts next month, many races — in Singapore, Sydney, London — have already sold out, often in minutes of being announced. 'I think it's still in that building phase, building awareness, building participation,' said Longin, noting the previous season's awareness wasn't as widespread. Now the company is preparing to scale further to keep up with growing demand by planning to add more cities and race days. 'The next evolution is going to be hybrid training like Hyrox,' Ruben Belliard said. (Courtesy) But long-term staying power is far from guaranteed. 'It's been proven that people will always train for marathons. People will always train for those types of things,' added Vennare. 'But Hyrox needs to make sure to keep its brand and the competition exciting and fun so that people don't get sick of it.'