PMG Acquires Momentum Commerce to Deliver a Fully Integrated Marketplace & Commerce Solution to Enterprise Brands
'This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,' said George Popstefanov, CEO and Founder of PMG.
With a 45-person team and deep expertise across Amazon, Walmart, Target, Instacart, and other retail platforms, Momentum Commerce adds significant depth to PMG's retail and commerce offering. Its Velocity™ platform, which tracks over 37 million products and 880,000 brands, delivers AI-powered insights across pricing, advertising, and category performance. When combined with PMG's Alli operating system, brands will benefit from a seamless system that translates real-time retail signals into media, creative, and performance outcomes.
'This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,' said George Popstefanov, CEO and Founder of PMG. 'Momentum Commerce has built something exceptional: world-class talent, proprietary tech, and a relentless focus on impact. Together, we will raise the standard for turning data-driven retail insights into real-world growth for brands.'
A top-three independent Amazon Advertising Partner, Momentum Commerce brings an established customer portfolio, including Beats by Dre, Therabody, and Generac, and has a long track record of partnering with PMG. The two companies share strong cultural alignment and a common commitment to innovation, transparency, and driving growth through data and technology.
John T. Shea, Founder & CEO of Momentum Commerce, will continue in a leadership role at PMG, overseeing a newly formed Commerce Center of Excellence.
'Commerce is no longer a silo,' said Shea. 'Winning requires agility, intelligence, and integration across every lever, from pricing and inventory to media and content. By joining forces with PMG, we're bringing the best of both organizations together to create a truly transformative solution.'
Momentum Commerce will be fully integrated into the PMG brand, with operational integration beginning this month, which will add heft to PMG's footprint in the Northeast. The move further strengthens PMG's already deep portfolio of retail customers, including Crate & Barrel, J.Crew, Kohler, Lilly Pulitzer, Petco, and Sephora.
About PMG
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Brighton, Costa Rica, and Cleveland, our team is made up of more than 900 employees globally, and our work for brands like Apple, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
Named The Drum's 2024 Agency of the Year, Digiday's 2024 Independent Media Agency of the Year, Ad Age's 2023 A-List, and MediaPost's 2022 Independent Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. PMG is proud to be named among Fast Company's Best Workplaces for Innovators, Best Workplaces for Women, and to be the only company named to Ad Age's Best Places to Work for 10 years in a row. For more information about PMG, visit www.pmg.com.
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