Spanish heritage brand Tous partners with Portugal's Ahcor for surreal debut at Portugal Fashion
For the runway, Rocha handpicked pieces from Tous's jewelry collections to accentuate Ahcor's latest looks, resulting in a cohesive visual story. The designer described the theme as 'a fusion between the classic and the almost alien'—a concept that came to life through sculptural contrasts and surreal detail during the exclusive Ahcor with Tous presentation. The full collection will soon be available on Ahcor's official website.
As part of the Portugal Fashion Experience, Tous—a jewelry, accessories and fashion brand founded in 1920 in Catalonia by Salvador Tous Blavi and Teresa Ponsa Mas—launched its Infinity bracelet in the activation area from July 3 to 5. The initiative also featured support from former Tous school students trained at Cindor.
In a backstage conversation with FashionNetwork.com, designer Sílvia Rocha shared more about the creative partnership.
FashionNetwork.com: How did the collaboration with Tous begin?
Sílvia Rocha: It started when Tous was introduced to the Ahcor brand, and from there, everything came together almost naturally. We quickly aligned the key details between both teams. I chose the jewelry pieces, and within a week, I had them all ready in a Tous store in Porto.
FN: Which jewelry and handbag collections were used?
SR: The selections were drawn from various collections, but the standout pieces came from the Daisy and Bold Bear lines.
FN: Why those specific collections? What made them fit?
SR: In my opinion, they were the best match for this collection. They reflect Tous's iconic identity while connecting deeply with the theme. These oversized pieces remind me of familiar objects—like grandma's old quilts—but with an unexpected twist.
FN: What was the concept behind this season's Ahcor collection?
SR: This collection is a tribute to what feels familiar yet strange. It's about that uncanny sensation when even everyday things start to feel unfamiliar. The idea is to blend the classic with something almost extraterrestrial.
I worked with timeless silhouettes set against pure white, creating a canvas for bold color layers and clashing textures to heighten visual tension. Beauty here lies in asymmetry, in the odd and almost human. It's a ritual—a collision of the urban and the ethereal. Dressing becomes an act of inhabiting another planet.
FN: Where can customers find your pieces?
SR: In Portugal, exclusively through our official website, Ahcor-lab.com. Internationally, we're stocked at The Citizen Room in Toronto, located at 982 Queen Street West.
FN: Where do you see the most international sales?
SR: Portugal is a strong market, with clients from diverse backgrounds. But if I had to name the top countries for sales, they would be the United States, Portugal, Canada, and France.
SR: Not just yet. I've wanted to explore that for some time, but I feel like the brand still needs to stabilize internally before making that leap.
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