Secret Alchemist expands into personal care market with perfume launch
'This foray marks a significant milestone for us, as we continue to redefine wellness and beauty through clean, conscious formulations,' said brand co-founder Ankita Thadani in a press release. Co-founder and Bollywood celebrity Samantha Prabhu added, 'It's been such a beautiful process creating scents that are thoughtful, layered, and timeless.'
Developed by co-founders Ankita Thadani and Samantha Ruth Prabhu, the Clean Perfumes are free from parabens, phthalates, synthetic dyes, and animal-derived ingredients. Each scent is vegan, cruelty-free, and made in FDA-approved, GMP-certified facilities that follow IFRA and EU standards. Formulated using therapeutic essential oils, plant-based alcohol, and IFRA-compliant ingredients, the perfumes are designed to be both sensorial and safe.
The launch includes three gender-neutral scents: Rose Oud, a bold blend of pink pepper, Turkish rose, and oud; Madurai Jasmine, a soft mix of orange blossom, jasmine, and vanilla; and Bergamot Nostalgia, a fresh fusion of citrus, cherry blossom, and sandalwood. Each 100ml perfume is priced at Rs 999.
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