Seven in ten Gen Z always carry the same thing with them when they leave the house
While the average person owns two different drinking bottles, one in five Gen Z individuals possess four or more, allocating different ones to different settings such as the office, gym, and beside their bed.
When selecting a bottle, Gen Z prioritise pattern and design, sustainability considerations, and brand reputation, with many prepared to shell out nearly £20 for a bottle from their preferred brands.
Michael McAuley, speaking on behalf of Culligan UK – the company behind the study and a provider of drinking water solutions – commented: "If you look around when out and about, it's rare to see someone without a reusable bottle.
"The choice of water bottles is endless in terms of size and design and youngsters see it as a way of reflecting part of their personality and making their lives easier."
Aside from being considered a trendy item, other motivations for consistently carrying a water bottle include sustainability and overall health. Over half of those who set a daily water intake goal believe that having a bottle on hand.
The average person spends £16.70 on a water bottle, with a third believing it will save them money over time as they won't have to buy water while out.
However, a quarter are concerned about the scarcity of refill stations in their area and as a result have resorted to buying something in cafés just so they can ask staff to refill their bottles.
Michael added: "If there's nowhere to refill them the purpose of carrying a bottle around to stay hydrated is ruined, and with the weather only getting warmer it's important to have water to hand."
A spokesperson for Culligan UK commented: "The research shows people are calling out for more places to top up their water bottle. Resorting to spending money on things in cafes to have theirs refilled defeats the object of saving in the long run with a reusable one.
"Youngsters seem to care about sustainability as well, suggesting why they own many bottles rather than buying plastic ones when out and about."
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