Luke Edward Hall's New Ginori 1735 Collection Is Inspired by Greco-Roman Pottery and the Bloomsbury Group

Vogue

03-06-2025

With a deep love for Greco-Roman mythology and an innate knack for storytelling, Luke Edward Hall's imaginative aesthetic has amassed a rapt fan base. And for his second collection in collaboration with Ginori 1735 (which launches today), the English artist taps into his signature folkloric whimsy to continue the narrative of Neptune, the Roman god and ruler of the sea. With Il Viaggio di Nettuno—A New Chapter, Neptune and his mythical cohort of winged horses and frantic octopuses leap across porcelain tableware in muted shades of butter yellow, sky blue, and peach.
Photo: Courtesy of Ginori 1735
The collection picks up where the first voyage left off, with Neptune remaining the protagonist; Hall explains that the new direction primarily relates to the style and color. 'I wanted my drawings to be a little more graphic this time around, more monochromatic, and I wanted to play with the overall palette,' the artist tells Vogue. Whereas the first collection was splashed with punchy, saturated colors, this time around, earthier hues set the scene.
'I mixed tones like terracotta and forest green with soft, dusty shades of butter yellow, sky blue and peach,' he says. And because everything is based on his hand drawings, the borders and lines are perfectly imperfect. (Or as Hall puts it, a little wonky.) 'Also, the backgrounds are based on watercolor paintings, so they're patchy. I love this—I love imperfections. I was interested in the idea of recreating a hand-painted look with a printed product.'