Kraft Heinz to rid all chemical dyes over next 2 years
The company said the shift would affect only about 10 percent of its portfolio by sales. The New York Times quoted a spokeswoman as confirming that it would affect brands like Kool-Aid, Jell-O, Crystal Light and other beverages and desserts that contain dyes like Red No. 40 and Blue No. 1.
Kraft Heinz is the first major food company to officially announce plans to stop using artificial colors. In April, Secretary of Health and Human Services Robert F. Kennedy Jr. said he had reached "an understanding" with food manufacturers to remove commonly used artificial food dyes from their products by 2026.
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