Brussels confirms 'Rearm Europe' rebrand after backlash from Italy and Spain

Euronews

21-03-2025

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The European Commission has confirmed it would phase out the term "Rearm Europe" to describe its multi-billion initiative to rearm Europe after backlash from the leaders of Italy and Spain, who argue the name is excessively charged and risks alienating citizens.
From now on, the plan to ramp up defence capabilities and production across the bloc will be known as "Readiness 2030," a reference to the date by which Russia
could have
the necessary capabilities to launch an attack against an EU or NATO member state.
Meanwhile, the specific programme to raise and distribute €150 billion in low-interest loans to facilitate the purchase of advanced weapons and ammunition will be called "SAFE." In parallel, the Commission has also proposed the targeted relaxation of fiscal rules to mobilise up to €650 billion, for a total of €800 billion.
"We are sensitive to the fact that the name as such may trigger some sensitivity in some member states so this is something that, of course, we listen to," Paula Pinho, the Commission's chief spokesperson, said on Friday afternoon.
"If this makes it more difficult to convey the message to all citizens in the EU of the need to take these measures, then we are all ready not only to listen but also to reflect it in the way we communicate about it."
The new name, "Readiness 2030," should "be seen in the context of encapsulating a broader scope," Pinho explained.
The rebranding has taken place in a remarkably short time.
When Ursula von der Leyen unveiled the €800-billion project
on 4 March
, she only used the term "Rearm Europe" to describe it. "We are in an era of rearmament. And Europe is ready to massively boost its defence spending," the Commission president said.
But earlier this week, when the Commission presented the legal texts underpinning the plan, the term changed to "Rearm Europe Plan/Readiness 2030."
Prior to the presentation, Italian Prime Minister Giorgia Meloni had openly expressed her discomfort with the word.
"I believe that 'Rearm Europe' is a misleading name for citizens because we are called to strengthen our defence capabilities but today this doesn't mean trivially buying armaments," Meloni told the Senate on Tuesday.
For Meloni, the focus should be wider and cover "operability, essential services, energy infrastructures, supply chains: all things that are not simply done with weapons."
"There is no defence without this approach," Meloni said.
Her Spanish counterpart, Pedro Sánchez, left no doubt as to his distaste for the term during
a summit of EU leaders
in Brussels, where defence topped the agenda. Like Meloni, the Spaniard pushed for a larger definition to include areas like cybersecurity, anti-terrorism, quantum computing, artificial intelligence and satellite connections.
"I don't like the term 'rearming.' I think it's an incomplete approach. Defence can be explained under a much broader umbrella, which is security," Sánchez said on Thursday, adding the threats faced by southern Europe are "somewhat different" than in the East.
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"I think we need to educate people about the fact that when we talk about security and defence, we're fundamentally talking about technology, often dual-use goods, because the drones that can be used are in the event of a conflict, as it's happening in eastern Ukraine, can also be used to fight wildfires."
At the end of the summit, von der Leyen appeared receptive to the criticism and hinted at an imminent rebranding that could drop the "Rearm Europe" monicker altogether.
"It's a much wider scope, the approach that we're taking," she said, speaking about electronic warfare, cyber security and telecommunications.
"Therefore, the name 'Readiness 2030'."
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The complaints voiced by Italy and Spain have raised eyebrows, given the two countries are among NATO's laggards, failing to meet the 2% target of defence spending.