This Company Has Plans for a Completely Outsourced EV—Right Down to the Build
None of the partners are being revealed at this time.
Nor are any prices. But it does have a website.
In Greek mythology, Perseus was the greatest Greek hero and slayer of monsters before the days of Heracles, according to the internet. He beheaded the Gorgon Medusa for Polydectes and saved Andromeda from the sea monster Cetus, among other accomplishments too numerous to go on the curriculum vitae.
Nowadays, belief in deities being what is, he has apparently gone into the electric car business. As if there aren't enough monsters to slay there.
'Perseus, a new British-headquartered premium passenger-car EV brand, has today emerged from stealth mode and announced preliminary plans for its debut model—a compact SUV,' the startup said from London. 'The company has also provided initial details of the development and commercialization strategy to bring the vehicle to European markets by late 2027.'
The key there being—for us, anyway—European markets. We won't be getting this. But the approach to car-making is intriguing.
Perseus says it plans to build cars using a 'highly efficient, scalable, asset-light/capex-light business model.' Specifically, Perseus 'has established soon-to-be-announced global OEM and Tier-1 partnerships required to bring its first vehicle to mass-market production.'
Asset-light/capex-light sounds like Perseus will be calling in suppliers and other companies to make all the parts and Persues will put them together into an EV? No.
Further specifics: 'Perseus will license a proven, state-of-the-art EV platform from a European OEM Group. It is also collaborating with a pre-eminent Italian design and engineering house for interior and exterior styling, pre-concept development, prototyping, serial engineering, testing and validation requirements.'
And it's not even going to assemble the finished product.
'To speed up time to market and to de-risk execution, the company is engaging with a European contract manufacturer to build its first model to OEM-level quality production standards. This fully flexible and scalable production model will enable Perseus to reach market with maximum efficiency and avail itself of the most advanced manufacturing processes and industrialization capabilities.'
It sounds like stone soup. Or, 'I could make a meatball sandwich if I just had a bun. And some meatballs…'
Even the infotainment will be farmed out. Perseus is partnering with existing makers of HMI, AI, and automotive software for that. And it will all work, the company promises.
'Defined by attainable premium values, the Perseus SUV will combine inspirational and emotive design, groundbreaking technology, engaging performance and exceptional user experience with compelling value. These attributes will differentiate the Perseus SUV from, and elevate it above, competitor vehicle offerings.'
Sales will be online and direct-to-consumer, so there won't even be any dealers. But there will be 'brand experience centres.' Service will be handled by the OEM EV platforms maker's network.
We won't be getting any Perseii here, but it'll be fun to watch it all happen from across the Atlantic.
Perseus says it will unveil more details on its 'comprehensive portfolio of strategic partnerships and senior leadership team over the coming months, followed by updates on the design and technology of the Perseus SUV.'
Have a look at www.perseus-ev.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
10 minutes ago
- Business Insider
I'm a matchmaker for the uber-wealthy who charges up to $500,000. Sometimes I conduct over 100 interviews for 1 date.
This as-told-to essay is based on a conversation with Jennifer Donnelly, a Dallas-based matchmaker for wealthy individuals. It's been edited for length and clarity. I work with some of the world's most influential people to help them find that compatible partner. My sorority sister is married through me, and the person who lived across the street from me when I was eight years old is married through me. It's such a rewarding career. Out of college, I worked for a company that matched people for dating. It was a really high volume of people, like thousands, at a lower price point, and we were only matching people inside that service. But I wanted to be able to meet the client, get to know them, and search all over for the right fit. So I said, if I do this again, it should be for fewer clients at a higher price point to deliver exceptional results. I've been matchmaking specifically for wealthier clients for the past 10 years. Usually, around 30 to 40% of my month is spent traveling for work. I'm able to go search and hop on a plane to meet with a candidate and screen them. I can do things now that I never was able to do in the previous company. My network and reputation built my clientele. One of my first clients was a well-known billionaire, and then he started referring other people directly to me. My clients have incredibly high expectations, but I do too. My clients often say, "Jennifer, I think you might be even more selective than I am." For clients, my rates are for a 1-year period. They start at $150,000, which is generally for a search within a certain city. Then $250,000 is typically for a whole state, and at $500,000, we do a nationwide search. We gauge the rate based on the market and size. The candidates never pay. When I initially meet a prospective client, we go through at least two interviews, if not three. My clients are understandably very private, so I have to get them comfortable being vulnerable because I can only be as good as they allow me to be. I'll be a lot more effective the more information I have. Often, wealthy men are used to people telling them what they want to hear. I don't do that. This is about being effective and having a successful outcome. And oftentimes that requires a level of honesty that somebody hasn't presented to them before. Sometimes what people want and what they need is different. "Well, I want her to have an incredible career, to be a great mom, to be able to travel at a moment's notice because I've got a plane." And how can all of those things fit? Let's talk about what really matters in the relationship. When we start, I explain it might take up to six weeks. But if we're at six weeks, and I have not found the person, I'm not going to just put somebody in front of them. I'll just keep looking. We create strategy plans for each client. We create a profile of what we envision for that client, and then we'll say, "Okay, how are we going to find people like this?" and then we'll start working through our network. The good thing is we're incredibly well-connected. It would be highly unusual if there was a candidate we wanted that I couldn't get through somebody I know. It's important that they truly want a relationship. I always ask candidates, "Are you dating anybody? Does anybody think they're dating you? You could end up married; are you ready for that?" There's other matchmakers that can create dates. I'm really trying to create relationships. We'll conduct sometimes over 100 interviews before a client goes on one date. We want to make sure this isn't a waste of time for the client or the candidate; we would like to think we're matching for both people. As far as dates go, it can be as simple as dinner to something much more elaborate. The client can decide if they'd like to help plan it, or leave it to us or have their assistants plan it. I love attending the weddings of couples I've matched. That's the prize for me. It's like, OK, I did it, this is why I'm in this profession. But oftentimes the couple will tell me at their wedding, "Hey, please don't mention you're a matchmaker. Just say you're a 'consultant.'"
Business Upturn
29 minutes ago
- Business Upturn
Nibe signs Technical Collaboration Agreement with Israel's Elbit Systems for PULS rocket system
Nibe Limited has officially entered into a technical collaboration agreement with Israel-based defence technology firm Elbit Systems Land Limited. Signed on July 26, 2025, the agreement focuses on the transfer of license and technology for the Precise & Universal Launch System (PULS), a high-range artillery rocket system. Under this agreement, Elbit will provide Nibe with the necessary know-how and licensing rights to manufacture and assemble the PULS system in India. The system is designed for long-range precision targeting, capable of engaging threats at distances up to 300 kilometers. The collaboration aims to establish a local manufacturing setup for PULS in India, allowing Nibe to take on responsibilities for development, assembly, and integration. The financial terms of the agreement are expected to be finalized within 45 days from the signing date. This is a purely international partnership between two independent entities, with no related party transaction involved. Neither Nibe's promoter group nor its affiliates have any stake or interest in Elbit Systems Land Limited. The agreement aligns with the regulatory requirements under SEBI's disclosure norms. With this development, Nibe Limited expands its presence in the defence manufacturing sector by bringing advanced rocket system capabilities to the domestic market through technology collaboration with a global player. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Yahoo
38 minutes ago
- Yahoo
IG Group Holdings Full Year 2025 Earnings: Revenues Disappoint
IG Group Holdings (LON:IGG) Full Year 2025 Results Key Financial Results Revenue: UK£1.05b (up 10% from FY 2024). Net income: UK£380.4m (up 24% from FY 2024). Profit margin: 36% (up from 32% in FY 2024). The increase in margin was driven by higher revenue. EPS: UK£1.06 (up from UK£0.79 in FY 2024). AI is about to change healthcare. These 20 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10bn in marketcap - there is still time to get in early. All figures shown in the chart above are for the trailing 12 month (TTM) period IG Group Holdings Revenues Disappoint Revenue missed analyst estimates by 7.3%. Earnings per share (EPS) was mostly in line with analyst estimates. In the last 12 months, the only revenue segment was Brokerage contributing UK£1.05b. The largest operating expense was Sales & Marketing costs, amounting to UK£93.5m (62% of total expenses). Explore how IGG's revenue and expenses shape its earnings. Looking ahead, revenue is forecast to grow 4.8% p.a. on average during the next 3 years, compared to a 1.8% growth forecast for the Capital Markets industry in the United Kingdom. Performance of the British Capital Markets industry. The company's shares are up 5.3% from a week ago. Risk Analysis Be aware that IG Group Holdings is showing 1 warning sign in our investment analysis that you should know about... Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
